Are you looking for an alternative (or complement) to Google Analytics?

Do you have privacy concerns?

Are you looking for something simpler?

Do you just like to try new tools?

If so, here are 10 tools that offer a nice alternative.

They might not be as reliable as Google Analytics, but sometimes you just want something quick and easy. All of these tools also come with free trials and/or plans.

1. Matomo

Screenshot of Matomo, June 2023

Matomo, formerly Piwik, enables the import of historical Google Analytics data and serves as a full-service web analytics tool.

This system provides you with heatmaps, A/B testing, funnels and goals, session recordings, and many other conversion optimization features.

It promises 100% data ownership and user privacy protection.

Users can host Matomo on their own servers if they are concerned about sensitive data. However, the company also offers cloud-based hosting on servers located in Europe.

Paid advertising integrations are currently available for Google Ads, Microsoft Advertising, and Yandex Ads. There are no data limits with Matomo either.

There is a free trial available with pricing for the on-premises hosting product starting at $0 per month for Lite usage and $23 per month for Cloud usage. Cloud usage includes email support.

The On-Premise plan allows users to choose what features they want on top of the standard features, ranging from $29/year for an activity log to SAML integration for $579/year, and there’s additional robust paid support subscriptions.

2. Woopra

Screenshot by Woopra, June 2023

Woopra is a tool that provides information for product, marketing, sales and support teams by tracking users throughout their journey on the website.

It has unique custom tracking capabilities and 30+ integrations with products like Salesforce, Google Ads, Zapier, Mailchimp, and more.

It can also do spontaneous things in real time, like sending a message to a sales Slack channel right when a new user signs up.

There’s a free trial and a free plan, with more robust plans starting at $999 per month.

You can contact the company for a quote for an enterprise solution.

3. GoSquared

Screenshot from GoSquared, June 2023

GoSquared offers analytics and live chat to boost sales. You can review the browsing activity that brought a user to your site and, if they provide you with their email address, see more about their social activity.

Pricing starts at $9/month for a starter pack limited to three projects. Mid-range packages cost $24/month for the Standard package and $49/month for the Pro package, while a Scale package costs $99/month.

Currently, new users can get their free Web Analytics Basics e-book.

GoSquared offers users unlimited team sharing, email reports, unlimited data retention, UTM campaign tracking, and much more.

It has integrations with Salesforce, Slack, Zapier, Twitter, Shopify, and Squarespace, among others.

It also has a climate-conscious email marketing tool called EcoSend that claims to reduce and offset your carbon footprint — also available as a free trial.

4. wide angle

Screenshot from Wide Angle, June 2023

Wide Angle Analytics integrates with Wix, Ghost, Squarespace, WordPress and more.

The platform is personal data ready – meaning you can process certain private information with user consent.

There are three tiers of pricing: the Founder plan is €9.99 per month, the Team plan is €29.99 per month, and the Business plan is €89.99 per month.

Although there is no fixed free plan, the brand is willing to not charge certain organizations that work for social causes.

5. Mix panel

Screenshot of Mixpanel, June 2023

With Mixpanel, you can dive deep into your users’ behavior with live updates, without any SQL.

Current integrations include Braze, Convert, HubSpot, CallRail and many more.

There is a free starter plan, a growth plan starting at $20/month, and an enterprise plan starting at $833/month.

Mixpanel credits of up to $50,000 are offered for eligible startups younger than 5 years old.

6. Pile

Screenshot of heap, June 2023

Heap shows you every single action of every user on your website and advises you on what can be improved.

There are over 100 integrations available.

Heap is more of a product analysis tool and is intended to provide data about products and the way customers interact with them.

There is a free trial, free plan, Growth, Pro, and Premier plans with individual pricing.

7. StatCounter

Screenshot from StatCounter, June 2023

StatCounter is a web analytics tool that can detect click fraud on paid ads. You will also be notified when an important visitor returns to your website.

With this tool you can observe the entire user journey and identify possible problems with navigation, site structure and flow. It integrates with Google Ads and tracks your landing page conversion rates.

It offers a free trial with a Free plan, a Premium plan at $18/month, and a Premium Plus plan at $28/month.

8. Publicity

Screenshot by Publictics, June 2023

Publitics bills itself as the analytics tool for publishers that makes it easy to monitor your editorial team to see which authors/categories are performing your best.

Its servers are hosted in Finland and Germany and have an analysis script that is 45 times lighter than Google’s.

Prices start at €5 per month and are based on monthly page views.

9. Clicking

Screenshot by Clicky, June 2023

Clicky is a free web analytics platform that offers a Pro version at $9.99 per month, a Pro Plus version at $14.99 per month, a Pro Platinum version at $19.99 per month and a custom version, that the company offers for you.

The bot detection is the best in the industry and helps eliminate all referral spam that can clog data.

It also monitors your website and notifies you when it’s unavailable. If you like old-school tools, this could be a winner for you.

Some premium features (heatmaps and uptime monitoring) are not available for lower plans.

Clicky also offers white label analytics.

10. Lead feeders

Screenshot from Leadfeeder, June 2023

Leadfeeder integrates your B2B marketing and sales data, tells you which pages companies are looking at, has a CRM and can even email you when your dream company visits your website.

It seems to be a great lead generation tool. It offers live webinars and plenty of downloadable guides and e-books to show you how to get the most out of the product.

There is a free trial and even a free basic plan. Pricing for larger plans (for sales and marketing teams) starts at $199 per month. In the free plan, the data is only kept for a week, but in the paid plan, there is no time limit.

Note: This product integrates with Google Analytics and uses this data. So it’s not a replacement, but an extension that can help you refine the data you want.

You can use plug-and-play connectors or the API to access LeadFeeder data in tools like Zapier, ZenDesk, Intercom, and Google Analytics.

take that away

Google Analytics is powerful and that’s not up for debate – but what do you have to lose by trying one or more of these tools?

You may still need to use Google Analytics, but if you don’t need that power, you might just find something that saves time getting the exact data you need.

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Featured image: Andrey_Popov/Shutterstock