15 years preventing AIDS with (RED): Apple helps increase practically $270 million
December 1, 2021
UPDATE
15 years preventing AIDS with (RED): Apple helps increase practically $270 million
On World AIDS Day, Apple affords new methods to help (RED)’s essential work to fight HIV/AIDS and COVID-19
Over the previous 15 years, Apple clients have performed a essential position in (RED)’s struggle to finish AIDS by way of help to the International Fund, which supplies essential entry to healthcare companies in communities most in want in sub-Saharan Africa. As COVID-19 continues to influence communities all over the world, together with these residing with HIV, the struggle to finish international pandemics is extra pressing than ever.
To honor World AIDS Day this yr, Apple is providing new methods for purchasers to be taught, interact, and donate — elevating funds and consciousness to help folks on the entrance traces of each AIDS and COVID-19.
Since 2006, Apple clients have helped increase practically $270 million to fund prevention, testing, and counseling companies for folks impacted by HIV/AIDS. Apple-supported grants have enabled care and help companies for over 11 million folks, supplied over 192 million HIV exams, and allowed over 13.8 million folks entry to lifesaving antiretroviral therapies. In 2020 alone, Apple’s help for (RED) helped stop over 145,000 HIV-positive moms from passing the virus on to their infants.
With help from Apple, (RED) has been in a position to broaden its scope to offer further companies and help to the weak communities which can be disproportionately impacted by COVID-19. Over the previous 18 months, COVID-19 has created new challenges in accessing care, diagnostics, and provides, usually additional stretching essential HIV/AIDS applications. To fulfill these challenges, Apple was one of many first corporations to shift consideration and sources to the International Fund’s COVID-19 Response.
By redirecting donations to the International Fund’s COVID-19 Response on the onset of the pandemic, Apple clients had been in a position to assist fund applications that mitigated the influence of COVID-19 on current HIV/AIDS applications. In Zambia, native clinics had been in a position to buy motorbikes that had been used to ship lifesaving HIV therapy to native communities when in-person visits declined on account of COVID-19. This yr, help from Apple and its clients helped fund applications in Ghana that gave medical suppliers the sources to acquire bulk provides so they might make multi-month deliveries to these most in danger, lowering their potential publicity to viral an infection.
Help Efforts to Finish HIV, AIDS, and COVID-19
This yr, Apple is providing extra methods than ever for purchasers to help (RED) and its essential work by way of (PRODUCT)RED units and equipment, an Apple Pay donation program, and particular service collections.
Apple is providing a spread of recent (PRODUCT)RED units and equipment this vacation season, together with iPhone 13 (PRODUCT)RED, iPhone 13 mini (PRODUCT)RED, and Apple Watch Collection 7 (PRODUCT)RED. A portion of the proceeds from each (PRODUCT)RED buy goes on to the International Fund to struggle AIDS. By the tip of subsequent yr, half of the eligible proceeds from (PRODUCT)RED purchases shall be redirected to the International Fund’s COVID-19 Response to alleviate the influence of COVID-19 on the struggle to finish AIDS.
Now by way of December 6, Apple is donating $1 to the International Fund for each buy made with Apple Pay on apple.com, within the Apple Retailer app, or at an Apple Retailer.1 Each donation will assist fund (RED)’s struggle in opposition to AIDS and COVID-19.
Beginning as we speak, Apple Watch customers can present their help for (RED) straight from their wrist with a number of six Apple Watch faces in purple accessible for obtain from apple.com/product-red.2 As soon as downloaded, these faces can be shared with different Apple Watch customers with Face Sharing. The watch faces pair with the brand new Apple Watch Collection 7 PRODUCT(RED) aluminum case, produced from 100% recycled aerospace-grade alloy in addition to PRODUCT(RED) Braided Solo Loop, Sport Band, and Sport Loop bands.
Spreading Consciousness
To boost visibility for World AIDS Day and the continuing effort to eradicate HIV/AIDS, a whole bunch of Apple Retailer places are marking the week with purple logos or window shows.
Throughout Apple’s companies, the corporate can also be providing a wide range of methods for purchasers to be taught extra in regards to the pandemic and honor these whose lives have been affected. The App Retailer is highlighting Optimistic Singles, an inclusive courting app that connects singles residing with HIV/AIDS and sexually transmitted infections. The app additionally supplies ideas and sources for many who have been not too long ago recognized and are on the lookout for useful info.
Within the US, Apple Books will characteristic collections of books and audiobooks, together with nonfiction books in regards to the international struggle in opposition to HIV/AIDS and fiction books from all over the world. Apple Podcasts will characteristic reveals that look at the state of the worldwide AIDS disaster, together with episodes that examine how racism has inhibited entry to high quality care, describe the most recent in preventative drugs and the way it’s been erratically distributed, and clarify why there nonetheless isn’t a treatment. On Apple Music, subscribers can take heed to a curated number of music programming, radio episodes, and extra in a particular Apple Music characteristic in recognition of World AIDS Day. And Apple TV app customers can discover a riveting assortment of TV reveals and flicks on the Watch Now tab that reveal the human value of the HIV/AIDS epidemic.
- Donations are restricted to a most of $1 million. The donation goes to the International Fund to help the struggle in opposition to AIDS and COVID-19.
- Requires iOS 14.5 or later and watchOS 7.4 or later. The Shade and Numerals Mono watch faces are suitable with Apple Watch Collection 3 or later.
Press Contacts
Makeda Bell
Apple
(669) 218-1558
Rachel Wolf Tulley
Apple
(408) 974-0078
Apple Media Helpline
(408) 974-2042
