17 of the Best Social Media Marketing Courses (Free and Paid)

Do you want to start a career in social media marketing? It’s a smart move.

According to LinkedIn, there are currently 860,000 vacancies for digital marketing specialists alone. And with more than 4.65 billion social media users around the world, the demand for social media marketing skills is at an all-time high.

All of this means that if you want to be competitive in the digital marketing space, you need to be able to keep up – and a social media marketing course can help you do that.

You’ll get a solid social media foundation, grow your skills and have the credibility you need to position yourself as a serious candidate.

All you have to do is choose the right course and you’re spot on.

17 social media marketing courses to watch out for

Free Social Media Marketing Courses

With so many free courses to choose from, there’s no need to break the bank.

Basic digital advertising knowledge is freely available – just choose the course that suits you best and build your basic knowledge from there.

Paid Social Media Marketing Courses

If you can invest in a paid social media course, it may be worth adding in-depth knowledge to your education.

Choose from a variety of courses on social media platforms, content curation, business growth and more – and take your social media marketing training to the next level.

Social Media Marketing Certifications

If you want to learn social media marketing and expand on your existing skills, a social media certification is the best way to do it.

Not only will you improve your social media potential, but by taking a social marketing certification exam, you will rise to the top tier of marketing professionals.

Where do you even begin when there are so many courses to review and decisions to make?

We’ll help you out by looking at some of our favorites from this list.

Free Social Media Marketing Courses

1. Meta Blueprint Marketing Courses for Business

Essential social media marketing courses for small businesses.

Operated by: Meta

If you own a small business, you might be looking for a Facebook plan to help you get started with social media.

Now Meta takes it a step further – by bringing you the blueprint of all of its social media platforms.

With a variety of digital marketing courses designed to help you take your business online, Meta teaches you how to identify prospects, understand your audience, set goals, and tell your business story.

By working through concrete examples, you’ll learn how to apply the insights to your own business to succeed on social media.

2. Master TikTok

Harness the power of TikTok to add value to your brand.

Operated by: skill share

While focusing on Facebook, Instagram, and YouTube marketing, don’t forget about TikTok.

It’s not just dance moves, transitions, challenges and trends; It is a participatory social media platform with huge potential for your brand.

In this free course, you’ll learn exactly how the TikTok algorithm works, how to create and edit your own videos, and how to (hopefully) go viral too.

Whether you’re making videos for fun or want to build brand awareness, you know what you’re doing every step of the way.

Paid Social Media Marketing Courses

1. Crash course in social media marketing

A crash course in social media marketing, strategy and management.

Costs: €995

Operated by: growth stem

If you have two days, Growth Tribe offers the ultimate digital marketing course – a social media crash course that’s ideal for everyone from beginners to freelancers to business owners.

Sit down with leading marketing professionals and learn the basics of internet marketing, content strategy, community building, influencer marketing and more.

It’s everything you need to build and measure a solid social media strategy, all in one compact course.

2. Digital Marketing Course

Social media tools for engagement, activation, conversion and retention.

Costs: $1,390

Operated by: Hyper Island

Do you know how to use internet marketing to identify and target your target audience? This Hyper Island social media course will show you how.

Learn how to attract your online audience, convert them into leads, and achieve your goals—all with the right digital marketing tools.

You’ll be guided through social media marketing strategies, content strategies, analytics and more – all designed to help you better understand your customers and achieve your goals.

3. Bonding and Commitment

Understand how to bind, activate and onboard users.

Costs: $1,995/year site membership

Operated by: Reforge

It’s one thing to get new users; Converting, engaging, and retaining them is another thing. This is what this in-depth course from Reforget will teach you.

From analyzing customer retention to activation and engagement strategies, you will learn the frameworks you need to improve your customer retention rates and increase your profitability.

Social media courses with certification

1. Tips for social media marketing

Market your business on social media with simple tips and tools.

Costs: $20 (approx)

Operated by: LinkedIn learning

Whether you want to promote your business on one social media platform or across multiple platforms, you need to have certain tools at your disposal.

This affordable, certified course from Linkedin Learning gives you all the tips you need, from creating content and engaging with influencer marketing to using Google Analytics, boosting your social media marketing campaigns, and more.

When you’re done, you can then showcase your certificate on your LinkedIn profile for additional credit.

2. Social Media Marketing Certification Course

Develop the social marketing skills you need to grow your business.

Costs: $199

Operated by: Hootsuite

If you’re looking for industry recognition, this certification course from Hootsuite will give you just that.

Learn the building blocks of social media strategy, content marketing, community building, and how to measure your success. You can also earn an online certificate as proof of your newly acquired expertise.

3. Digital Communication Certificate

Learn how to create social media content and increase engagement.

Costs: €995

Operated by: growth stem

Whether you’re a digital marketing consultant, a commerce manager, or part of a social media team, you’ll benefit from learning how to increase engagement across multiple platforms.

Learn how to create an effective communication strategy, optimize your content and build a brand identity. At the same time you acquire a certificate in digital communication.

Is a Social Media Marketing Certificate Worth It?

We got you started with our social media certification tips. However, there are many other excellent digital marketing certifications to choose from.

However, should you care, especially if there is a cost involved? The honest truth is yes.

Social media marketing is about more than just firing off a funny Facebook caption. It’s about building brands, driving traffic, increasing sales and creating a carefully curated dialogue between brand and consumer.

Good marketers make it look easy – which is why beginners are often fooled into thinking they’re just one viral dance challenge away from destroying the internet.

But there’s more to it, and this is where a social media marketing certification can give you the edge.

Not only will you receive the appropriate training you need in an ever-evolving industry, but you’ll also hold an accredited certification — all of which can help increase your skill level, increase your performance, and improve your job prospects.

So, if you’re looking to make the switch to social media marketing, start your journey by educating yourself first.

For a position that’s been growing 30% faster than other marketing positions, this is the smartest way to put yourself at your best.

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