Happiness is constructed. Whether you are mostly unlucky or usually good luck depends on your foresight. This applies to online reviews that a company needs for success, especially if it is “local”. Your foresight affects everything, including how many people you check, how high your ratings are, how convincing your reviews are and how many good new customers produce your reviews and rankings.
Your ability to collect the shining reviews depends on what you know before asking. Why? Because that affects who you ask if you ask what you ask and how you ask. It’s like the Japanese principle of Nemawashi.
Can you just wings it? Sure, and that can work well. Or your inquiries make unfortunate customers in the world the likelihood of wrong to tell the world, or create a bumper strength of generic and mediocre reviews or take it too much time or all mentioned above. Too much planning is not sustainable, but too much spontaneity can lead to a “no -regerts” tattoo in your company.
Below are 20 points. I recommend that you try to find out before you examine a customer on Google Maps or somewhere else. These nuggets are particularly helpful if they Ask over E-mail, but you are also applicable for personal, telephone or text inquiries as well as for Orm software.
Do you have to know every 20 points? Of course not, and in many cases you probably cannot determine all of them. All I say is that the more the 20 questions you can handle before If you ask someone for an assessment, the better. Probably 5-10 of the points you will know from the top of your head or are obvious. The other good news is that you will probably uncover some with a few minutes of homework Problems Impair your local SEO, some missed OccasionsAnd opportunities to make more of your customers happier than ever before.
See how many of these 20 questions you can answer for a specific customer before asking about an assessment:
1. Is that the right customer? Sometimes was a spouse or a family member of the contact or decision-makers or payers. In other cases, they have a two -person customer. In both cases, ask the person who would expect to be asked.
2. Has she already rated these customers? If so, thank you for this review and may ask if you were willing to copy and insert the same rating to another review center.
3. Are you sure that you have not tried to check them and to meet problems? Like: “I posted a review for you, but then it was not shown on Google Maps.” If this is your second blow to the PiƱata, thank you for your effort and focus on it Troubleshooting.
4. Can you do it? For example when your Google reviews were closed or frozenOr if your Google Business profile is exposed to page or if your GBP page is very difficult to achieve, you waste the time of your customer and can determine the relationship. Just do a dry run.
5. Have you already offered to check them or to commit something? If so, confirm the offer and make your request more of a memory or a “yes, please” as an extraordinary question.
6. How happy is the customer with your company? Maybe you will find out, but it is best if you have measured the satisfaction of a customer before you ask for a review for obvious reasons.
7. When did you work with you? You don’t have to know the day, but you should know the year. If there is a chance that you have forgotten you in any way, your request may be more complicated, as you will probably refresh yourself on some things, update your customer to others and determine again how happy he or she is. Now that your work is Away In retrospect. A 5-star rating without details is not much help.
8. Is it a long -standing or recurring customer? If so, you have to acknowledge that, maybe thank the customer for his loyalty and maybe encourage a description of Why This customer recorded them. A review of one of her believers tends to be more detailed and more powerful than one of a nibbler.
9. What place did you visit or work with? If you are Multi-locationGet the customers into the specific location with which they interacted, or to the one that is closest to them. If you don’t know, you advise you and give customers instructions for a place. This is better than for you to know not to know which page you should check and you are not checking anywhere. Give them a trail of bread crumbs.
10. What service or product did you get? If necessary, attract them in your request. Your request not only appears to be personalized and well thought -out, but it is also an opportunity to ask you to weigh certain aspects of your service or product. This is the best way to get some keywords in it.
11. Which person in your team did you work with or with whom you were in contact? This person alone could win or cost them several stars. You could say, “What did you like to do about Steve’s work?” or “Please describe your experiences with Dr. Pepper “or” Please let me or Joan know whether you had problems, questions or concerns, etc. “.
12. Which person in the team (e.g. technician, doctor, lawyer, representative, etc.) did this customer Work with? Similar point #8, above. If this person has received many shaky ratings for any reason, they either rethink a review or at least measure how the customer is doing.
13. Is the customer a telephone person? This can not only influence how you can best ask after the review (personally, call, text or email), but also all instructions that you give exactly how you can check (e.g. whether you Use the app or search for your text).
14. How concerned are you as far as you know? If you believe that you are squeamish, do not train them to Google Maps, Yelp or even Facebook. Consider the BBB or an industry -oriented website such as Healthgrades or Avvo, where people can write anonymous ratings. It’s better than nothing.
15. Do you have a Google account? You know that if you see a GMail address, but even if this is not the case, you will probably still have one. In any case, give some quick instructions for setting up a Google account (if you are ready) prepared to push you to a non-Google website when the registration process becomes annoying.
16. Are you on Yelp? If yes, You know what to doEspecially if you are “elite”.
17. Do you think you like to take photos? If so, and if necessary ,, encourage One or two photos with your rating.
18. Do you have a story of hard reviews? You will probably not know unless you saw the local guide profile, the Yelp profile or the Facebook page. However, if you can take a look at it, just make sure that this customer is not a piranha.
19. Do you have a reference framework that worked with a competitor? You want cheap comparisons. It is also more likely that a relieved customer touches points to the points that take care of other people and weave more frequently on the way to relevant search terms.
20. Is your praise good? Think twice about an evaluation that you know that you will sound lukewarm at best. Some people are so weak or left -handed that they forget what an insult. “He is doing well” can mean very different things, depending on who it comes from.
If all of these questions sound like an trouble, it is because they are. But what is the alternative?
a) No strategy or no preparation. You eat Fugu Every day in another restaurant.
b) an hamhand strategy that irritates potential reviewers who are happier as well as the infall and that they still have to be remedied later.
c) The nagging feeling that they left happy customers in woodwork and money on the table.
The more you know about your customers, the luck you will become and the stronger your reviews will. You will often meet the goal with “ready, goal, fire” than with “Ready, Fire, Aim”. When you know your things, go cool and confident and do it.
