Would you like to know more about the state of sales in 2025? What is the average sales success rate or average deal size? What are the most common challenges with SDRs? What is the usage rate of AI tools among sales professionals?
Read on because we’ve compiled answers to these questions with a curated list of 27 current sales statistics you should know in 2025.
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Sales benchmarks
- A survey found that the average sales success rate is 21% (HubSpot).
- Less than 4 in 10 sales professionals say their average sales success rate is 51% or higher (HubSpot)
- The average pipeline generated per sales rep is $2.8 million (Bridge Group).
- 30% of sales professionals say they saw a significant increase in company annual revenue in the past year (Salesforce)
- 32% of sales professionals report that new customer acquisition has increased significantly in the last 12 months (Salesforce)
- Survey data shows nearly half (47%) of all deals are under $5,000 (HubSpot)
- 42% of sales professionals cite recurring sales as their top source of revenue, followed by up-sells, cross-sells (31%), and one-time sales (28%) (Salesforce)
- On average, a typical B2B buyer group for a complex solution consists of 5 to 11 decision makers (Gartner)
- 52% of sales professionals believe B2B customers have increased their use of self-service tools in the last year (HubSpot)
- 72% of B2B buyers complete their transactions through sales rep-led channels, compared to 28% who use digital channels to complete their transactions (Gartner)
Sales call statistics
- Conversion rates for cold calling are particularly low, averaging around 2% (LinkedIn)
- On Average, a B2B Sales Development Representative Makes 40 Calls Per Day (Bridge Group)
- 37% of sales reps consider phone calls to be the most effective cold calling channel, followed by social media outreach (30%) and email outreach (23%) (HubSpot)
AI in sales statistics
- 81% of sales teams invest in artificial intelligence technologies (Salesforce)
- Sales teams using AI tools are more likely to see revenue growth in the last 12 months than those not using AI tools – 83% vs. 66% (Salesforce)
- 63% of sales leaders believe using AI gives them a competitive advantage over other companies in their industry (HubSpot)
- 35% of sales professionals say they already use AI tools in their role (Pipedrive)
- It is predicted that by 2028, 60% of the work performed by B2B sellers will be performed by generational AI, a significant increase from less than 5% in 2023 (Gartner).
Sales productivity statistics
- On average, in a typical week, sales reps spend only 30% of their working time prospecting and meeting with customers, with the rest spent on administrative tasks, internal meetings, creating proposals, and researching prospects (Salesforce).
- 67% of sales professionals said they are unlikely to hit their sales quotas in 2024 (Salesforce)
- B2B sellers who effectively integrate AI tools into their workflow are 3.7 times more likely to achieve their sales quotas than those who do not use AI (Gartner)
- 46% of sales reps say it typically takes 3-5 conversations to generate a qualified opportunity (RAIN Group)
Sales challenges
- 54% of sales reps feel the sales process has been more difficult this year than in the past (HubSpot)
- 28% of sales professionals say increased sales process time is the main reason prospects decide to walk away from deals (HubSpot)
- Nearly half (45%) of sales reps say they are overwhelmed by the number of tools included in their technology stack (HubSpot).
- 43% of sales managers say the length of typical sales cycles has increased in the past year (RAIN Group)
- 44% of Millennials say they would prefer not to interact with sales reps during the B2B buying process (Gartner)
