Developing a successful search strategy requires a cross-channel, holistic approach.
If your business runs paid and organic search programs independently, you could be missing out on important growth opportunities.
With separate SEO and PPC teams each measuring different KPIs, it becomes more difficult to share key data and insights across departments — which is critical to building a cohesive search strategy.
The key to maximizing your presence on search engine results pages (SERPs) is finding synergy in how your paid and organic search channels can work together to meet customers at every stage of their journey.
In our upcoming webinar, you’ll learn how a holistic approach to search engine marketing can increase your online presence and generate more qualified leads.
Dive into the three steps required to build a successful search strategy with Wayne Cichanski, VP of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank.
In this live session we take a detailed look at:
- What it means to develop a coherent search engine marketing strategy.
- The roles of each channel and how they can complement each other.
- Key Factors and Opportunities for Deploying a Connected Search Program.
Ready to break down silos and increase the visibility of your search?
Register now and learn how to integrate your paid and organic channels for a competitive and cost-effective digital marketing strategy.
Can’t attend the live webinar? Register anyway and we will send you a recording after the event.
