31 Local SEO Statistics You Need in 2025
4 mins read

31 Local SEO Statistics You Need in 2025

The Internet is a treasure trove of quotes and statistics that, over time, leave breadcrumb trails that make it nearly impossible to find the original source. For example, did you know that the famous statistic that 70% of businesses fail cannot be traced back to an original source?

So next time you’re looking for a meaningful statistic to bring into a pitch deck and support your point, ask yourself if it truly reflects the current state of affairs.

At BrightLocal we value integrity. For this reason we have created this list of current, verified Local SEO statistics for 2025. Based on much of our own local SEO research, as well as statistics from other trusted publishers, you will find the most relevant local marketing statistics below.

General local search statistics

What percentage of online searches have local intent?

According to a Google official who spoke at Secrets of Local Search in 2018, 46% of search queries have local intent (Search Engine Roundtable, 2018).

It’s difficult to find more current statistics specifically on search engine query intent. Therefore, we have backed up this data with more recent search behavior statistics in the Consumer Search Behavior section.

  • Local searches show the following types of results in the top ten organic results on Google:
    • Corporate websites (47%)
    • Directories (31%)
    • Business mentions (16%)
    • Forums and discussions (7%)

(Business Listing Visibility Study, 2024)

Final serp type All results (1800 x 1500 pixels)

Consumer search behavior

2025 Local SEO Statistics Soci

  • 80% of US consumers search for local businesses online weekly and 32% search for them daily (SOCi Consumer Behavior Index, 2024).
  • 61% of consumers use business information websites (like Google, Yelp, Tripadvisor, Better Business Bureau) to find information about a local business that is new to them or that they have not used before (Local Business Recognition and Trust Report 2023).
  • 42% of searchers click on Google Map Pack results for local searches (Backlinko, 2024).
  • 72% of consumers use Google to search for local business information, but only 61% of 18-24 year olds do (SOCi Consumer Behavior Index, 2024).
  • 67% of 18-24 year olds use Instagram for local business information, followed by 62% using TikTok (SOCi Consumer Behavior Index, 2024).
  • 62% of consumers would avoid using a company if they found false information online (Local Business Discovery and Trust Report, 2023).
  • 47% of consumers would look for an alternative store nearby if the store they wanted to visit was closed (SOCi Consumer Behavior Index, 2024).
  • Two out of three US consumers have already made a purchase decision before visiting a store (Think with Google, 2023).
  • 29% of consumers encountered that companies did not have the products they reported offering online at least once a month in 2023 in-store (Local Business Discovery and Trust Report, 2023).
  • 40% of consumers visit Google when researching or planning a purchase in a physical store (Think with Google, 2021).
  • 65% of US consumers approach their holiday shopping with a mix of online and in-store spending (Think with Google, 2024).

Local business review statistics

Lcrs24 Statistics Local SEO 2025

Find and compare online reviews

Check stars and reviews

Local SEO Statistics 2025 Star Ratings

AI in local search

Using AI for search

Local marketers and AI

  • 88% of multi-location marketers use generative AI in their companies (Brand Beacon Report, 2024).
  • 36% of high-performing brands use AI “at scale” in their marketing, compared to 13% of average high-performing brands (Brand Beacon Report, 2024).
  • 59% of local agency marketers plan to further develop their AI and machine learning capabilities in 2025 (Local Marketing Industry Survey, 2024).
  • 32% of U.S. adults said they believe AI would provide a better experience and results than typical search when searching for a local business (Near Media, 2024).

Consumers and AI

Local search industry statistics

  • 94% of high-performing brands have a dedicated local marketing strategy, compared to 60% of average-performing brands (Brand Beacon Report, 2024).
  • 86% of local marketers say their customers are aware of how new developments in search could impact their company’s visibility and rankings (Local Marketing Industry Survey, 2024).

We hope this list inspires you to implement your local marketing strategies for 2025 and beyond.

Do you think we missed some important numbers? Feel free to contact the content team, leave us a message in The Local Pack or visit us on LinkedIn, Blue Sky or X

Sammy Paget

Sammy is the Content Marketing Manager at BrightLocal and focuses on developing marketing-relevant insights into what drives visibility, rankings and search success for local businesses.