Compelling topics are the fuel that drives content marketing. Fascinating content ideas for December 2022 include Teaching a Skill, Year-End Top 10 Lists, the New Avatar Movie, Christmas Cheer and Lager.
Content marketing is the act of creating, curating, publishing, and promoting articles, videos, and podcasts to attract, retain, or retain customers. Quality content drives search engine optimization, builds email lists, and fills the top of the customer acquisition funnel.
Here are five content marketing topics your business could try in December 2022.
1. Teach what you know
Back in 2013, marketer Jay Baer published his book, Youtility, stating that one of content marketing’s most important roles might be to be useful — to help an audience succeed or achieve a specific goal.
Sole proprietors and small businesses make significant income from teaching or, to paraphrase Baer, delivering value.
For example, Jay Clouse, who has a website, newsletter, and community called Creator Science, posted on Twitter in October 2022 that his company, essentially a teaching platform, was about to raise more than $300,000 for the year to generate.
Teaching is a powerful way to sell products and services.
Focus on teaching things that are directly related to the products your store sells. An ecommerce business can do this and get even more engagement because the subject matter conveyed can lead directly to products being sold. Here are a few examples.
2. Top 10 List 2022
The top 10 list is a classic content marketing tool for several reasons: it’s easy to create, audiences like the format, and the topic can be anything.
Sites like Mental Floss and Lifehacker have built successful businesses by creating top 10 lists on random topics. There’s no reason an ecommerce business can’t use a listicle to boost website traffic.
Here’s a recent example from Mr. Porter’s website, where the company’s journal section has a monthly series on the best-dressed men. The article is a list compiled from editorial photographs of celebrities.
Mr Porter shares lists of the month’s best dressed celebrities.
In any case, Mr. Porter allows the reader to “buy the look.” Articles like this work for both SEO and ecommerce sales.
Find lists that make sense for your business. Here are a few examples.
- Auto Accessories Store: “The 10 Most Individual Cars of 2022”
- Furniture store: “10 furnishing trends that dominated 2022”
- Golf Equipment Store: “The Very Best Golf Shots of 2022”
3. Avatar: The Way of Water
Director James Cameron’s sci-fi sequel, Avatar: The Way of Water, will be released on December 16, 2022, approximately 13 years after the original Avatar. This film about life in the distant world Pandora has grossed $ 2.922 billion, so expectations for the sequel are high.
Cameron originally hoped to release the sequel in 2014, but apparently waited for advances in special effects technology.
The Avatar sequel is set to be one of the most popular movies of the holiday season. Image: Disney.
The film’s release will provide content marketers with an opportunity to comment on and develop related material.
- Movie Memorabilia Shop: Check out the first avatar ahead of the new movie’s release and preview what to expect.
- Craft Supply Store: Write a summary of Avatar-related crafts and Pandora plushies.
- Photography Equipment Store: Create content about the techniques used in the film or in images from the trailer.
4. Christmas spirit
The holidays are the busiest time of the year for many ecommerce businesses. It’s a time for sales, promotions, and often significant increases in traffic. Desperate shoppers are looking for content to get them through the holidays. This can be gift guides or recipes and advice on party planning.
Produce content that helps the reader or viewer experience the holidays.
For inspiration, read the Reader’s Digest article 10 Christmas Stories That Will Melt Your Heart. You can even ask your customers to submit stories as a social media contest.
This Reader’s Digest article is composed of user-generated content and has a good dose of Christmas cheer.
5th National Camp Day
December 10, 2022 is National Lager Day in the United States. The holiday celebrates lager, a generally crisp and clean-tasting variety that’s brewed at a lower temperature than ales.
National Lager Day seems like a great time to celebrate. Photo: Jacob Owens.
Lagers have been around since the 15th century, and despite the rise in popularity of IPAs, sours, and stouts, they remain a staple of the brewing industry.
Stores that sell beer products, kitchen supplies, or items for male customers could benefit from stock content. Here are a few ideas.
- Cigar Vendors: “15 National Warehouse Day Beer and Cigar Pairs”
- Bookseller: “Learn the Art of Brewing: 10 Recommended Readings”
- Home Furnishings Store: “Classic Beer Signs for the Ultimate Mancave”
