Content material connects a enterprise to shoppers not only for promoting but in addition for sharing info, humor, and abilities. However producing content material concepts might be difficult.

Keep in mind that content material advertising is the act of making, publishing, and selling articles, podcasts, and related that appeal to, have interaction, and retain an viewers of shoppers.

What follows are 5 content material advertising concepts nearly any enterprise can use in January 2022.

1. Begin a Podcast

Podcasting has moved from a fringe medium to a typical option to share concepts.

Within the U.S., there are roughly 120 million podcast listeners, in accordance with Statista. If all of these are adults, one thing like 45% of Individuals older than 18 take heed to podcasts.

So podcasts are well-liked. They’re additionally versatile.

A podcast can cowl any subject. On the time of writing, Privycast, an leisure present about bogs and bogs, had 42 episodes on Apple Podcasts.

Privycast is an leisure podcast about bogs.

If a podcast concerning the restroom can exist and even appeal to an viewers, so can a podcast about trend, instruments, do-it-yourself merchandise, health, and so forth. Each enterprise can discover a chance to start out and keep a podcast. Make it a New 12 months’s Decision.

2. Public Area Day: January 1

In the USA, January 1 marks when artistic works reminiscent of music, movies, and books can enter the general public area. Because of this the works’ U.S. copyright protections have expired.

First revealed in 1926, the ebook “Winnie the Pooh” will enter the general public area in the USA in 2022. This illustration by artist E. H. Shepard comes from the 1926 model.

Artistic works enter the general public area in America after one among three timeframes:

• 70 years after the demise of the writer,
• 120 or 95 years after creation or publication of a piece with a number of authors,
• 95 years after publication for works created from 1923 to 1977.

All of those teams got an extension in U.S. copyright safety in 1998 with the Copyright Time period Extension Act (CTEA). The invoice was nicknamed the “Mickey Mouse Safety Act” because the well-known character was first seen in 1928 and, due to this fact, Mickey’s copyright was prolonged by 20 years with this laws.

One other attention-grabbing reality concerning the CTEA is that Consultant Sonny Bono sponsored the invoice. Bono was an entertainer earlier than he was a politician and is the primary member of the U.S. Congress with a primary pop single.

Public Area Day provides companies a couple of alternatives for content material creation. The obvious is with booksellers, music-related corporations, and artwork retailers, however many corporations will discover methods to attach with nice works of the previous.

For instance, a vendor of used books might publish a sequence of opinions. Every would characteristic a ebook getting into the general public area in 2022. The sequence would possibly begin with Ernest Hemingway’s “The Solar Additionally Rises.” Subsequent up might be A. A. Milne’s “Winnie the Pooh.”

3. Stroll Your Canine Month

Get out and stroll your canine in January as a part of Stroll Your Canine Month. Picture: The Artistic Change.

January is Nationwide Stroll Your Canine Month in a couple of Northern Hemisphere nations. This occasion encourages of us to get exterior regardless of the climate.

Content material entrepreneurs at pet provide or pet meals corporations might have the perfect outcomes with this subject, however Stroll Your Canine Month may also attraction to outside way of life manufacturers.

The concept may be nicely suited to a listicle. Listed here are some instance titles.

• “21 Causes to Rejoice Stroll Your Canine Month,”
• “15 Ingenious Methods to Stroll Your Canine,”
• “9 Well being Advantages Related to Canine Strolling,”
• “10 Temper-boosting Advantages of Strolling Your Canine,”
• “8 Methods Canines Are Good for Your Well being.”

4. King Tut Found: January 3

On January 3, 1924, archeologist and Egyptologist Howard Carter and his workforce discovered a big stone containing a strong gold coffin and the mummified Pharaoh Tutankhamen.

Tutankhamun’s golden masks is among the most recognizable Egyptian artifacts. Picture: Roland Unger.

Cater had been working in Egypt since at the very least 1907 and had found Tutankhamen’s tomb in November 1922. But it surely took two extra years to seek out the stays of King Tut himself.

King Tut was not a well known pharaoh in Carter’s period. However due to the wealth of the tomb and several other Western museum excursions, Tutankhamen is now, maybe, among the many most recognizable Egyptian pharaohs.

The anniversary of King Tut’s discovery (restoration) is a content material alternative for a lot of companies, together with any attire, furnishings, or dwelling decor retailer with Egyptian or Japanese-themed merchandise.

5. Tweetstorm a Listicle

The time period “tweetstorm” can have a detrimental connotation, however on this context, it describes a long-form Twitter submit prolonged as a thread.

Begin with a catchy submit. Then fill out the subject by replying to your personal submit.

The tweetstorm format is an effective option to promote a listicle. Think about you’ve a 10-item listing. Write a “title tweet” that pitches the idea. Then reply 5 occasions the place every is among the gadgets from the listicle. Then submit a hyperlink to the complete article.

Right here is an instance from the “Phil from 4 Day Week” Twitter feed.

The title tweet reads, “I began publishing website positioning weblog posts at the beginning of the 12 months. Now ~200 folks go to my website organically every day.”

I began publishing website positioning weblog posts at the beginning of the 12 months

Now ~200 folks go to my website organically every day 😊 🧵 pic.twitter.com/MjkTAsuUh9

— Phil from 4 day week 👋 (@philostar) October 26, 2021

Phil follows this up with eight replies to make the thread. The primary 5 are listicle factors:

1. Determine subjects to jot down about,
2. Write an overview,
3. Outsource the writing,
4. Refactor,
5. Wait patiently.

Phil additionally hyperlinks to an article on his website.

One of many replies within the tweetstorm thread ought to hyperlink to the listicle you need to promote.

To your January 2022 content material advertising, discover a number of of your organization’s high listicles and promote them with a tweetstorm thread.