53 Greatest website positioning Instruments: Free & Paid
47 mins read

53 Greatest website positioning Instruments: Free & Paid

Whether or not you’re searching for free website positioning instruments or for a extra complete website positioning suite, there are many choices out there. Beneath, we’ve damaged down each free and paid website positioning instruments into totally different classes to streamline your analysis. From native website positioning instruments to key phrase analysis instruments and extra, there’s one thing for each marketer.

Learn on to study extra about 53 of our favourite instruments and tell us if we missed something!

Regardless of for those who’re a newbie or an website positioning professional, there are many helpful free instruments on the market. Google alone supplies a number of useful ones, and software program suites typically present free variations of a few of their instruments as effectively. Uncover a few of the finest free on-line website positioning instruments out there.

Google Analytics

Google Analytics is a well-liked free device that gives in-depth information about your web site. Even for those who depend on paid website positioning instruments, utilizing GA is crucial for analyzing website site visitors over time. 

It might additionally provide you with priceless insights about your viewers, together with the place they’re situated, what sort of machine they use, and their demographics.

Google Analytics dashboard

Why we prefer it: It’s probably the most cost-effective analytics device (free!) for companies of all sizes. Even for those who’re an website positioning novice, you may simply use Google Analytics to exhibit success — or failure — with proof and information.

Google Search Console

One other must-have device for any website positioning is Google Search Console. It means that you can measure your website’s search site visitors, discover out which key phrases your website ranks for, and establish technical errors.

GSC reviews frequent errors, together with Index Protection, Core Internet Vitals reviews, and Cell Usability. 


Why we prefer it: There’s no higher solution to establish and repair points associated to your Google search efficiency than straight from Google itself. It means that you can see the precise points that Google sees when it crawls and indexes your website.

You can too:

  • Take a look at particular person URLs to see how Googlebot interprets them
  • Submit a sitemap
  • Request the indexation of a URL
  • Entry info like clicks, impressions, CTR, and common positions of key phrases

See beneath how Andrew Charlton, Managing Director of  Crawl Consultancy, likes to maximise GSC’s capabilities:

In the event you’re simply utilizing the Search Console efficiency report as your default for reporting and understanding your search information, you are lacking out. In there, you are restricted to a most of 1,000 rows, so that you’re significantly better off utilizing free options that combine with the Search Console API to get the utmost quantity of rows.
Listed here are just a few methods you are able to do that:
1. Get efficiency information into Sheets with the Search Analytics for Sheets add-on
2. Construct a Information Studio report and hook up with Search Console
3. Dominic Woodman additionally created a ‘Search Console Information Downloader’ you should utilize in your browser which is actually helpful!

Andrew Charlton, Crawl Consultancy

Entry Search Analytics for Sheets and the Search Console Information Downloader by Dominic Woodman to reinforce GSC capabilities.

Olga Zarzeczna can be a fan of GSC — here is how she makes use of it:

[Here’s] a easy trick on how one can make extra sense out of the information in GSC.
The Efficiency report exhibits you the queries for which your website will get impressions and clicks. That is actually a terrific place so that you can examine what your website is rating for and what key phrases individuals kind to seek out your website. I all the time advocate going by the information within the Efficiency report when searching for new subject concepts and doable fast website positioning wins.
Attainable new subject concepts are often the key phrases for which your website ranks on the second, third, or fourth web page. In lots of circumstances, these are the subjects that you just contact upon however don’t exhaust absolutely. I strongly advocate going by these searching for new weblog publish concepts as a result of Google already acknowledges that your website talks about these subjects and exhibits it in SERPs.
In the event you write an in-depth information (or regardless of the search intent for that particular subject is) focusing on such a subject and ensuring the interior linking of that new weblog publish is completed effectively, Google will floor your website for that time period much more.
However how do you resolve which subject/key phrase is actually well worth the effort and lots of people are literally looking for that? You possibly can plug a given key phrase into Google Key phrase Planner or some other key phrase device.
Alternatively, you should utilize a really good Chrome extension known as Key phrases All over the place that can show key phrase quantity, CPC, competitiveness, and developments of a given key phrase proper in GSC.

Olga Zarzeczna

Google My Enterprise

In the event you run a enterprise with a bodily retailer, use Google My Enterprise (just lately remained Google Enterprise Profile) to say your corporation itemizing and seem on Google Maps, within the Information Panel, and within the Native Pack.

Optimizing your Google Enterprise Profile profile is step one you’ll wish to take. Guarantee your hours and tackle are right, add pictures and movies, and reply to all critiques. Doing so will assist your corporation rank domestically.

Google My Business Knowledge Panel

Why we prefer it: It’s doable to achieve a big aggressive benefit if you’re ready to place within the effort and time to optimize your Google itemizing.

Your opponents may deal with it as a “set it and neglect it” job, which suggests they are going to miss out on alternatives so as to add new posts, hold Q&As updated, reply to critiques, add pictures, and add presents.

Google Information Studio

Google Information Studio permits customers to mix information from totally different Google instruments reminiscent of Google Analytics and Google Search Console to create interactive reviews.

Google Data Studio screenshot

Why we prefer it: Information Studio is a superb free reporting device that exhibits real-time information and historic comparisons.

As acknowledged by Google, “Mixing sources can reveal priceless relationships between your information units. Creating blended charts immediately in Information Studio removes the necessity to manipulate your information in different functions first, saving you effort and time.”

Google PageSpeed Insights

Web page velocity is each a rating issue and a person expertise concern, so it’s necessary to remain on prime of it. You need to use this device to know your PageSpeed rating in addition to discover ways to enhance it.

Google PageSpeed Insights tool

Why we prefer it: PageSpeed Insights takes the guesswork out of optimizing the loading time of your website. It even prioritizes points for you with clear solutions and estimated time financial savings.

Google Cell-Pleasant Take a look at

Google has been prioritizing mobile-first indexing for years now, so it’s necessary to maintain your website mobile-friendly. All it’s essential do is paste a URL, and the device will come again with particular mobile-usability points to repair.

Google Mobile-Friendly Test

Why we prefer it: This user-friendly device will let precisely how your web page can enhance. Cell-usability errors embrace:

  • Makes use of incompatible plugins
  • Viewport not set
  • Viewport not set to “device-width”
  • Content material wider than display
  • Textual content too small to learn
  • Clickable parts too shut collectively

Google Key phrase Planner

Google Key phrase Planner is a key phrase analysis device that helps you select the suitable key phrases in your advert marketing campaign. 

All it’s essential do is enter a seed key phrase (or a particular URL), and also you’ll obtain key phrase concepts along with particulars on common month-to-month search quantity and competitors degree.

Google Keyword Planner screenshot

Why we prefer it: Whereas there are actually extra in-depth key phrase analysis instruments on the market, it’s useful to know competitors degree and bid estimates from Google. It’s additionally a terrific high-level solution to begin brainstorming concepts for a marketing campaign.

Google Developments

Uncertain the place to begin with content material planning? Google Developments is a helpful subject analysis device that gives insights on what individuals are looking out and the place they’re from.

You possibly can search broad subjects, examine two subjects, or begin by looking at just lately trending subjects.

Google Trends screenshot

Why we prefer it: Monitoring the recognition of a subject related to your corporation might help you keep on prime of developments. Or on the flip facet, you may keep away from spending time and assets creating content material about subjects which can be dwindling in reputation.

Bing Webmaster Instruments

Bing Webmaster Instruments is actually the Bing model of Google Search Console. Whereas Google’s model is extra superior, Bing’s model is useful for those who’re attempting to optimize your website for Bing. 

Bing Webmaster Tools

Why we prefer it: Lately, Bing has made notable enhancements to the interface of their Webmaster Instruments based mostly on buyer suggestions. 

It additionally presents a strong key phrase analysis device. You possibly can filter your outcomes for “associated key phrases”, “query key phrases”, and “newly found key phrases” to additional refine your outcomes.

Semrush Website Audit (Free Model)

Even for those who don’t have a paid Semrush account, you may audit as much as 100 pages per 30 days with a free account. Auditing your web site pages will provide help to to know areas in which you’ll enhance for higher optimization. 

Semrush Site Audit Report

Why we prefer it: We could also be biased, however certainly one of our favourite issues about Website Audit is that you could hover over “Be taught extra” subsequent to every problem or error to study what it’s essential do to repair it.


Sloth helps you employ Cloudflare Staff, together with their intensive community of world information facilities, to set 301 and 302 redirects, implement hreflang, conduct A/B testing, modify your robots.txt file, and even gather log information.

Sloth process
Picture credit score: Sloth

Why we prefer it: Sloth is very helpful for SEOs engaged on enterprise websites. You possibly can implement options like redirects and hreflang tags with out practically as a lot effort.

Sloth permits you to use Cloudflare Staff to execute JavaScript on the facet with out impacting the underlying infrastructure, which suggests you’ll be able to clear any obstacles to get your duties completed. 

Hreflang Tag Testing Device

Google’s John Mueller has beforehand mentioned that implementing hreflang is without doubt one of the most advanced components of website positioning; utilizing Merkle’s Hreflang Tags Testing Device is one solution to make it that little bit simpler to examine for any errors.

Hreflang Tag Testing Tool

Why we prefer it: This device spots issues with hreflang implementation inside minutes, and understands the alternate URLs and the focused area. 

Diagnosing such points may be time-consuming and irritating, however when you’ll be able to see the annotations offered in a transparent format, recognizing that one incorrect tag could not be less complicated.

Free On-Web page website positioning Instruments


SEOquake is a free browser extension that lets customers conduct on web page website positioning audits, look at inside and exterior hyperlinks, examine for damaged hyperlinks, and extra with out leaving their browsers.

SEOquake extension

Why we prefer it: The SERP overview device (pictured above) exhibits a spread of information for every consequence. You can too click on any of the numbers to get a for in-depth report.

Rank Math

Rank Math is a well-liked WordPress website positioning plugin, with greater than 300,000 installations to this point. And for good cause — it presents Google Search Console and Google Analytics information proper in your WordPress dashboard, supplies a Rank Tracker device, displays 404 errors, generates Schema Markup, and rather more.

Rank Math WordPress extension

Why we prefer it: The free model supplies loads of nice choices by itself, however for those who do resolve it’s essential improve, the annual charges are affordable (beginning at $59). 

It may be overwhelming to modify between various instruments and web sites, so it’s an enormous bonus that Rank Math is out there proper out of your WordPress dashboard.

Yoast (Free Model)

Yoast is one other helpful WordPress plugin with each free and paid choices. It’s a staple for a lot of SEOs, because it takes care of nearly all of technical website positioning points for you.

setting canonical URL in Yoast
Picture credit score: Yoast

Why we prefer it: Even for those who aren’t a technical website positioning whiz, you should utilize Yoast to make sure that your website meets technical website positioning requirements. And if you’re skilled, it may possibly nonetheless prevent plenty of time. It additionally offers ideas for optimizing content material for readability.

Meta website positioning Inspector Chrome Extension

This helpful Chrome extension permits you to view a web page’s meta, headers, Schema Markup, exterior hyperlinks, and extra all from a helpful dropdown. 

Meta SEO Inspector screenshot

Why we prefer it: This on-page website positioning device is useful for reviewing your individual pages in addition to looking at your opponents’. Plus, it’s helpful to have all this info on one display with only a easy click on.


AlsoAsked leverages Individuals Additionally Ask information to supply and manage info based mostly in your search. You possibly can analysis immediately on the positioning or export your findings to a CSV file or a graph.

As of writing, AlsoAsked is in Beta interval, so customers have free entry to the “Bulk” account that features 1,000 searchers per 30 days. As soon as the Beta interval is over, the free model will supply 10 searches per 30 days.

AlsoAsked tool
Picture credit score: AlsoAsked

Why we prefer it: Whereas this device is beneficial for key phrase analysis normally, it additionally supplies a good way to prepare an overview for particular person items of content material by exhibiting you associated subjects to your search.

Nat Arney makes use of a wide range of free website positioning instruments, together with AlsoAsked. This is one inventive use she has discovered:

I do not suppose we should always ever low cost free website positioning instruments, as there are some nice ones on the market and they’re helpful for thus many alternative causes.
On a day-to-day foundation, I exploit Google Analytics, Information Studio, Developments, and, after all, Google Search Console, all of that are extremely helpful not just for SEOs but in addition for digital entrepreneurs normally.
I additionally like to make use of Rank Math for WordPress websites, and AlsoAsked and keywordtool.io for keyword-related work.
One factor I like to do this’s a barely totally different use is utilizing free instruments reminiscent of AlsoAsked and keywordtool.io [is to find] related key phrases that can be utilized for inside linking alternatives. It is nice to have the ability to differ anchor textual content, and utilizing these instruments actually does assist discover related key phrases and phrases in content material that different instruments may miss out on.

Nat Arney


AnswerThePublic is a fan-favorite website positioning device that makes use of Google’s autocomplete information to seek out out what customers are literally asking.

When you enter your search, you may view outcomes as a thoughts map or as an inventory. You can too export information to a CSV file.

AnswerThePublic tool
Picture credit score: AnswerThePublic

Why we prefer it: AnswerThePublic organizes outcomes based mostly on query phrases, making it simple to carry out subject analysis. 


Enter a broad key phrase, and QuestionDB will come again with associated subjects in addition to particular questions customers ask.

QuestionDB tool

Why we prefer it: QuestionDB is one other helpful subject generator. We particularly like that it presents associated subjects talked about in questions; yow will discover associated key phrases or fashionable subjects you will have missed in any other case.

Search Response

Search Response makes use of Individuals Additionally Ask information to supply fashionable questions individuals are truly asking on-line. Enter a key phrase or phrase, and it delivers PAA questions based mostly on reputation in addition to teams subjects much like the Key phrase Magic Device.

Search Response tool

Why we prefer it: Along with the Individuals Additionally Ask device, Search Response presents a device known as “Individuals Additionally Search For” that exhibits what individuals search for subsequent in the event that they bounce off a web page from their preliminary search.

website positioning Key phrases Spelling Checker

Utilizing the Google Recommend characteristic, this key phrase analysis device checks if the key phrase you entered is written in the way in which individuals seek for it. If it’s not, you may tweak your key phrase to match the extra fashionable phrasing.

SEO Keywords Spelling Checker

Why we prefer it: As a result of these solutions come from Google, they mirror what’s trending in actual time. This can be a fast approach to make sure you’re taking trending subjects into consideration.


With Hunter, it can save you hours of outreach by discovering skilled electronic mail addresses associated to your corporation in seconds. In the event you’re utilizing the free model, you’ll get 25 searches and 50 verifications per 30 days.

Hunter link building tool

Why we prefer it: Reaching out for backlinks and knowledgeable quotes may be time-consuming work. With Hunter, you save plenty of that point for different duties — even with the free model.

Assist a Reporter Out (HARO)

HARO is a helpful (and mutually useful) device that permits you to reply to particular requests for sources or quotes in varied industries. This helps the reporter get correct info and might help you get extra backlinks and extra protection in your model.

HARO sends supply request emails, damaged down by {industry}, every day. In the event you consider you’re a good supply for the request, you may reply. Nevertheless, it’s in the end all the way down to the reporter to resolve which supply or quote to make use of.

Help a Reporter Out

Why we prefer it: HARO makes it simple for anybody to get nice backlinks with out spending a lot time on the outreach course of. Even for those who don’t have anybody in your staff devoted to content material promotion, you may nonetheless get nice outcomes with minimal effort.


This Chrome extension is actually a CRM constructed into your Gmail account. You possibly can mechanically seize information from contacts and emails, ship customized emails to contact teams, and get notified when individuals see your messages.

The free model presents all core CRM options, and paid accounts begin at $15 per 30 days.

Streak link building tool

Why we prefer it: Streak can be helpful for staff collaboration. You possibly can mechanically share emails, name logs, and extra, in addition to entry information alongside emails so your entire staff has context (as seen within the above picture).

Semrush Backlink Analytics (Free Till 2022)

We revamped our Backlink Analytics device in 2021, and it’s free to make use of till 2022. You possibly can examine backlinks precisely for nearly any web site, and use our Authority Rating metric to find out the standard of a backlink.

Semrush Backlink Analytics

Why we prefer it: That is the quickest backlink discovery device on the market, so that you’ll be the primary to find out about how your opponents are doing. You can too use the assorted reviews inside the device to seek out new backlinks, misplaced backlinks, and extra.

PlePer Native website positioning Instruments Chrome Extension

PlePer presents instruments and shortcuts for native SEOs. You will get detailed stats concerning any enterprise’s Google itemizing in Maps, Native Finder, and Information Panel. 

PlePer local SEO tool

Why we prefer it: The Chrome extension format presents a helpful solution to analysis your native opponents. In the event you do resolve you’d wish to dive somewhat deeper, PlePer additionally presents paid choices that begin at $10 per 30 days along with heftier enterprise choices.

GMBspy Chrome Extension

This extension permits you to view classes set for different companies. As a result of these classes can affect what seems within the Information Graph, it’s a great step to absorb your competitor analysis. 

GMBSpy local SEO tool

Why we prefer it: Whereas class info is public, it may be difficult and sometimes time-consuming to sift by HTML so as to discover it.

This can be a fast solution to hold tabs on opponents in addition to discover optimization alternatives in your personal itemizing.

GMB All over the place Chrome Extension

This device is much like GMBSpy, however presents extra options. Along with accessing the data on enterprise classes, you may carry out primary audits along with audits particular to critiques, Google Posts, and Google Maps.

GMB Everywhere extension

Why we prefer it: As a free device, GMB All over the place supplies a wealth of data. Fundamental audits can help you entry info concerning opponents’ publish technique, publish frequency, and publish content material. You possibly can examine your technique to make sure you’re placing sufficient effort and time into your itemizing.

Semrush Sensor

Sensor is a 100% free device from Semrush that exhibits the volatility of the SERPs for particular industries. You can too monitor SERP characteristic occurrences and HTTPS utilization.

Semrush Sensor

Why we prefer it: Discovering dips in site visitors or outliers in information may be irritating and require time-consuming deep dives. Earlier than all of that, it’s useful to seek out out whether or not the problems you might be seeing are industry-wide or distinctive to your website.

Semrush Social Media Toolkit

Our Social Media Toolkit contains loads of nice social media options even for those who don’t have a paid account. You possibly can publish on varied platforms immediately from Semrush, schedule posts upfront, monitor how your social adverts are doing, and extra.

Right here’s what you may count on by way of limitations without cost accounts: 

  • Social Media Advertisements: Can solely add one advert account
  • Social Media Analytics: No restrictions
  • Social Media Poster: Can publish to 10 profiles max
  • Social Media Tracker: Can monitor 50 profiles max
Semrush Social Media Toolkit
Pictured: Semrush Social Media Tracker

Why we prefer it: Posting from varied social media accounts on totally different platforms may be dizzying, so it’s useful to have the ability to create and publish your posts multi functional place.

With the Social Media Toolkit, you may publish to Fb, LinkedIn, Instagram, Pinterest, Twitter, and Google Enterprise Profile with out leaving Semrush.


Based by Google, Microsoft, Yahoo, and Yandex, this neighborhood promotes shared vocabulary for structured information throughout the web. You possibly can entry documentation for every type of schema.

Event schema

Why we prefer it: If it’s essential add a sure kind of structured information to your web page, all it’s essential do is look it up and you will find all the data it’s essential implement it.

See how Crystal Carter makes use of Schema.org together with different free instruments:

There’s various free instruments for validating and assessing schema markup on particular person pages and at scale.
For particular person pages, I cross-reference outcomes from Schema.Org’s validation device with the Wealthy Outcomes Testing Device and the website positioning Professional Extension from Advertising Syrup. Every has barely totally different standards, so if the markup is legitimate on all of them it ought to carry out effectively.
At scale, I exploit information from [tools like] Google Search Console and the Semrush Structured Information Report back to get an entire image of the positioning’s common structured information method and schema protection.
Right here, Google exhibits you what it requires for its search enhancements, and Semrush offers you a transparent breakdown of your schema varieties and codecs, alongside different structured information like OG tags.
Utilized in mixture, these free instruments supply nice insights into bettering your schema efficiency.

Crystal Carter

Panguin Device

Any website positioning is aware of that Google’s search engine algorithm updates may be irritating. With the Panguin Device, you may examine whether or not or not your website has been affected by any updates.

Panguin SEO tool

Why we prefer it: It streamlines the method of checking your natural search efficiency towards algorithm updates. Slightly than sifting by totally different tabs and matching updates manually, all it’s essential do is plug in your website and see the outcomes.

Examine Canonical

This extension permits customers to examine the canonical of a web page proper from their Chrome browser — no have to sift by the supply code once more.

After seeing a spot for such a device, Nick LeRoy resolve to create it himself:

Inspect Canonical Chrome extension

Why we prefer it: This easy-to-use device has a color-coding system that seems immediately in your Chrome browser. The “C” icon will seem both pink, amber, or inexperienced relying on the web page. It additionally features a message (as seen above) so precisely what you are working with.

In case you are an website positioning by career, you’ll in all probability wish to spend money on some paid website positioning instruments as effectively. 

However do you actually want to pay for website positioning instruments? 

Whereas there are many nice free choices on the market, paid instruments usually supply better capabilities, together with options for managing numerous purchasers. So when you can actually keep your website positioning presence with out having a big funds to spend on instruments, issues can get difficult rapidly, significantly if you’re managing many consumers.

Learn by our paid website positioning instruments record to study extra about what we predict are a few of the most impactful choices on the market

Semrush .Developments

With a paid Semrush subscription, customers can add on .Developments, which incorporates the Market Analysis and Visitors Analytics instruments. These highly effective aggressive intelligence instruments can help you analyze opponents and obtain a complete overview of a competitor’s on-line efficiency respectively.

Semrush Market Explorer
Pictured: Development Quadrant in Market Explorer

Why we prefer it: The above Development Quadrant widget from Market Explorer supplies your prime opponents and organizes them in 4 classes: 

  • Sport Changers: Excessive development
  • Leaders: Quick-growth with a big viewers
  • Area of interest Gamers: New or smaller corporations
  • Established Gamers: Manufacturers with established reputation

It’s simple to focus solely on the massive gamers in your {industry}, however Market Explorer ensures you don’t lose sight of up-and-coming corporations.

Pricing: $200 per 30 days (should have already got a paid Semrush subscription).

Semrush Company Development Package

In the event you’re a part of a advertising and marketing company, the Company Development Package add-on might help you get extra leads, discover development alternatives, and streamline reporting. 

Along with these useful options, your corporation may be added to our company listing, the place any person can seek for particular providers in several industries. Companies qualify as soon as they full two Semrush Academy programs and supply their enterprise info.

Semrush Agency Growth Kit

Why we prefer it: AGK contains the Shopper Portal, the place you may create and while-label reviews that your purchasers can entry at any time. 

Pricing: You possibly can add Company Development Package to any paid Semrush account for a further $100 per 30 days.

Superior Internet Rating

This device supplies rank monitoring day by day, weekly, and on-demand for desktop, cellular, and native searches. You possibly can populate this information in white-label reviews to ship to your purchasers.

Advanced Web Ranking

Why we prefer it: Superior Internet Rating presents rank monitoring, reporting, and competitor evaluation all from the identical device. The number of plans can be helpful for smaller companies or these with out giant budgets.

Pricing: You possibly can select from 4 totally different plans. In the event you pay yearly, you’ll save 10%. 

  • Starter (for startups): $49 per 30 days
  • Professional (for in-house groups): $99 per 30 days
  • Company: $199 per 30 days
  • Enterprise: $499 per 30 days


Learn the way your pages are rating all the way in which all the way down to a particular zip code. Further instruments embrace white-labeled reviews, Website Auditor, and the Key phrase Discovery characteristic.

Nightwatch SEO tool

Why we prefer it: Rank trackers often use a random Google Information Heart, however Nightwatch permits you to entry any Google Information Heart in existence. This may provide help to see the way you fare domestically in addition to in different markets if relevant.

Pricing: Just like Superior Internet Rating, Nightwatch presents a number of packages relying in your funds:

  • Starter (freelancers and small or medium companies): $32 per 30 days
  • Optimize (rising companies and advertising and marketing businesses): $79 per 30 days
  • Company (bigger businesses and enterprise companies): $295 per 30 days

On-Web page website positioning Instruments

Semrush On Web page website positioning Checker

It may be tough to know the place to start when optimizing a web page. On Web page website positioning checker retains issues organized by offering enchancment concepts for particular pages.

On Page SEO Checker

Why we prefer it: The device organized concepts into totally different classes, making it simpler to see which areas want probably the most consideration. And when you’ve got a Website Audit arrange in your challenge, you’ll obtain technical concepts as effectively.

Pricing: On Web page website positioning checker is out there for any account, although there are limits:

  • Free: 10 website positioning Concept Items (every key phrase within the device spends 1 unit)
  • Professional: 500 website positioning Concept Items
  • Guru: 800 website positioning Concept Items
  • Enterprise: 2,000 website positioning Concept Items


As a result of Yoast is such a well-liked device, we’ve added it twice! Let’s talk about the paid model. Along with the free options, you may entry any Yoast website positioning coaching course, use the readability evaluation characteristic, mechanically redirect pages, and extra.

Yoast Readability Report

Why we prefer it: With the readability evaluation characteristic, you may depend on Yoast to inform you how readable your publish is. See the above screenshot — if there are any advisable enhancements, the device will mark them with orange or pink dots and allow you to know what the difficulty is.

Pricing: Yoast Premium is $89/yr.


Duplicate content material can negatively have an effect on your rankings, so it’s useful for copywriters or editors to make the most of software program reminiscent of Copyscape that may detect how a lot of your content material exhibits up verbatim on different components of the web.

Copyscape reviews

Why we prefer it: Duplicate content material may be detrimental to your rankings, and Copyscape seeks it out for you with virtually no effort.

Pricing: Copyscape will run you three cents per 200 phrases and a further cent for each 100 phrases thereafter.

Semrush website positioning Writing Assistant

Our website positioning Writing Assistant checks the readability of your writing, offers website positioning and key phrase solutions, alerts you of any plagiarism detected, and gauges the tone of voice you’re utilizing.

Semrush SEO Writing Assistant

Why we prefer it: Along with utilizing the device inside our web site, it’s also possible to obtain plugins for each WordPress and Google Docs. 

Pricing: Semrush website positioning Writing Assistant is out there to these with Guru and Enterprise Semrush subscriptions.

Semrush Key phrase Magic Device

The highly effective Key phrase Magic Device presents entry to an intensive database of over 20 billion key phrases. It’s protected to say that you just’ll be capable of conquer key phrase analysis for any {industry}.

In case you are utilizing the free model, you might be restricted to 10 searches per day, every of which may have 10 outcomes.

Keyword Magic Tool

Why we prefer it: The Key phrase Magic Device is extremely complete, providing world key phrase analysis prospects. Further perks are as follows:

  • Robotically teams associated key phrases into subjects
  • Features a question-only characteristic to filter for under key phrases that ask questions
  • Lets which SERP options are current for a key phrase
  • Exhibits intent of key phrase (i.e. transactional, navigational, or informational

Learn on to see how Andrew ‘Optimisey’ likes to make use of this device:

When utilizing the Key phrase Magic Device, what I do is:
1. Discover round a subject searching for ‘massive head’ phrases with respectable search quantity
-Dive right into a time period with only a click on
-Search for one with respectable sub-topics, every with respectable quantity (Semrush’s automated key phrase groupings are nice for this)
-Take a look at the SERPs to see who’re the massive opponents in that area
-Do not forget the ‘Embrace’ and ‘Exclude’ filters – just a few phrases in there might help tidy issues up lots!
2. Once I discover a good subject with respectable sub-topics (and I’ve excluded phrases I am not curious about), I export the entire record as a .csv with only a click on.
3. Now that I’ve received the entire record in a spreadsheet, I add my very own categorization to every key phrase (Semrush’s key phrase teams are a great begin however I wish to group issues round subjects and searcher intent – and machines are solely so good at that). Then, with some spreadsheet trickery, I can get sub-topic teams with search volumes, numbers of key phrases, key phrase issue, and an entire load extra.
[Next], I work on a content material technique and content material briefs (that writers love) – and I am on my solution to serving to that consumer produce content material that searchers want, matched to what they want it for, in SERPs the place they will rank and get the correct of site visitors for his or her enterprise.

Andrew ‘Optimisey’

Pricing: Out there with a Guru or Enterprise Semrush account.

Key phrases All over the place

This browser add-on for Chrome or Firefox shows search quantity, CPC, AdWords competitors degree, and historic development information of key phrases.

Keywords Everywhere

Why we prefer it: Along with the above-mentioned information, it’s also possible to entry Individuals Additionally Ask information. This can be a useful device for those who don’t wish to shuttle between a number of key phrase planning instruments.

Pricing: Customers pay by credit score packages. One credit score is equal to at least one key phrase and credit expire after one yr:

  • 100,000 credit: $10
  • 500,000 credit: $50
  • 1 million credit: $100
  • 2 million credit: $200
  • 5 million credit: $500
  • 10 million credit: $1,000


Keywordtool.io generates long-tail key phrase solutions based mostly on the key phrase you enter.

Key phrase.io is definitely a helpful free device; nevertheless, the Professional model is beneficial as a result of it absolutely helps all Google domains and languages. That’s information from 192 supported international locations and 46 languages.


Why we prefer it

Key phrase Device.io can be utilized for YouTube, Bing, Amazon, eBay, Instagram along with Google.

There’s additionally a Key phrase Device API possibility that can assist you carry out key phrase analysis on a a lot bigger scale. 

Pricing: There are three plans to select from if you wish to improve from the free account:

  • Professional Fundamental: $69 per 30 days
  • Professional Plus: $79 per 30 days
  • Professional Enterprise: $159 per 30 days


It’s necessary to zero in on the suitable key phrases that can get you helpful site visitors and truly convert customers. LongTailPro helps you achieve this by discovering much less aggressive, long-tail key phrases inside your corporation area of interest.

LongTailPro keyword research tool

Why we prefer it: The SERP Evaluation Device means that you can hold tabs in your opponents by monitoring as much as 200 key phrases, conducting a aggressive web site evaluation, and analyzing metrics that provide help to gauge your probabilities of surpassing your opponents.

Pricing: In the event you pay yearly, you will get 4 months of providers free:

  • Starter: $297 yearly or $37 per 30 days
  • Professional: Can $537 yearly or $67 per 30 days
  • Company: $1177 yearly or $147 per 30 days

Semrush Hyperlink Constructing Device

Our Hyperlink Constructing Device lets you manage your outreach efforts by accumulating an inventory of alternatives and offering a administration interface to run your marketing campaign.

Semrush Link Building Tool

Why we prefer it: You possibly can filter area prospects by Authority Rating or total ranking to make sure the websites you’re reaching out to are high-quality.

You can too see the “supply of prospect” for every area suggestion, i.e. which related key phrases triggered the consequence.

Pricing: You possibly can entry the Hyperlink Constructing Device through any Semrush account, together with a free account. Listed here are the boundaries:

  • Free account: Can import as much as 100 domains
  • Paid accounts: Can import as much as 10,000 domains


JustReachOut supplies a solution to construct backlinks and get recognition with out a massive PR funds. Construct an inventory of journalists and influencers related to your corporation, write a pitch electronic mail based mostly on certainly one of their templates, and think about the analytics of your open price as soon as individuals obtain your electronic mail.

JustReachOut link building tool

Why we prefer it: This hyperlink constructing device supplies an organized approach to make use of information out of your campaigns to tell future methods. It additionally shaves day off the customarily prolonged means of outreach.

You’ll even have entry to editors who gives you suggestions in your pitches and provide you with tips about technique.

Pricing: There are three plans to select from and it can save you 20% for those who pay yearly moderately than month-to-month:

  • Solo: $79 per 30 days if paid yearly or $99 month-to-month
  • Easy Outreach: $159 per 30 days if paid yearly or $199 month-to-month
  • Superior Outreach: $319 per 30 days if paid yearly or $399 month-to-month


Pitchbox is an influencer outreach and content material advertising and marketing platform. You possibly can rapidly discover bloggers, publishers, and influencers based mostly on key phrase analysis.

PitchBox outreach tool

Why we prefer it: They’ve integrations with many website positioning suppliers, together with Semrush, making it simple to entry information with out leaving the positioning.

It additionally sends automated follow-ups to those that don’t attain out so that you don’t must do it manually

Pricing: You possibly can select from 4 established plans or contact PitchBox about customized choices:

  • Fundamental: $195 per 30 days
  • Small Enterprise: $295 per 30 days
  • website positioning Company: $395 per 30 days
  • Enterprise: From $1500 per 30 days

Semrush Itemizing Administration

Our easy resolution for Native website positioning — created in collaboration with Yext — takes the guide effort out of distributing your corporation information to authoritative directories. 

Semrush Listing Management Tool

Why we prefer it: The Itemizing Administration device additionally improves your information voice search attain, mechanically distributing the data to Google, Bing, Apple, and Amazon Alexa.

Pricing: You possibly can select between a Fundamental Location and a Premium Location:

  • Fundamental Location: $20 per 30 days
  • Premium Location: $40 per 30 days (features a native heatmap, the flexibility to answer Fb and Google Enterprise Profile critiques by the device, and a evaluate for Sentiment Evaluation)


Georanker presents a wide range of instruments, however the Native Rank Checker & Tracker Device is a robust solution to control native site visitors.

Whereas you’ll be able to use this device without cost, there are day by day limits and also you gained’t be capable of create white-labeled reviews or entry extra options.


Why we prefer it: Though we’re mentioning their native website positioning device particularly, they provide loads of different website positioning merchandise in addition to API and information mining capabilities.

Pricing: You possibly can select from three totally different plans, however remember that information mining and API options shall be a separate value:

  • Professional: $99 per 30 days
  • Companies: $249 per 30 days
  • Enterprises: $490 per 30 days


Yext is finest identified for its Location Itemizing providers, although it additionally supplies Status Administration and Website Search Instruments.

Native listings can help you handle your corporation info throughout over 200 search platforms internationally. This implies you solely have to replace hours, menus, and different associated info as soon as and that info shall be up to date in all places.

Picture credit score: Yext

Why we prefer it: Along with managing your listings, it’s also possible to use monitor website positioning metrics like search impressions, clicks, and conversions to learn how a lot enterprise you’re getting immediately out of your listings.

Pricing: You possibly can contact Yext to get particular pricing for enterprise packages. In the event you simply have to pay by particular person itemizing, right here’s what you may count on:

  • Rising Starter Package deal: $4 per week or $199 yearly
  • Important Plus Package deal: $9 per week or $449 yearly
  • Full Customary Package deal: $10 per week or $499 yearly
  • Premium Superior Package deal: $19 per week or $999 yearly


In the event you promote merchandise on Amazon, Sellzone will provide help to discover the suitable search phrases to make use of, audit your product pages, and check whether or not or not any adjustments to your itemizing make an affect.


Why we prefer it: As a result of the Amazon market is so saturated, it is useful to know the way you are doing inside your {industry}. Plus, the flexibility to check out adjustments means that you can experiment purposefully as a substitute of guessing what would work finest.

Pricing: The free plan features a complete product analysis device, limitless itemizing break up exams, and itemizing checks for Amazon necessities. For extra capabilities, and even a private account supervisor on the Professional plan, you may go for a paid plan:

  • Development: $50 per 30 days
  • Professional: $85 per 30 days


Prowly is a media relations and PR software program that means that you can discover related media contacts, create and ship press releases, handle your contacts, and extra.


Why we prefer it: Prowly cuts down guide PR work and means that you can handle your campaigns inside one platform.

Their press launch capabilities are significantly helpful, as you may create visible (and interactive) press releases, generate a audience, and electronic mail your press releases immediately by Prowly.

Pricing: There are two plans out there for Prowly customers:

  • Important (for small companies and freelancers): $189 per 30 days
  • Skilled (for PR businesses and in-house PR groups): $259 per 30 days

Content material Market

Content material Market is your go-to supply for content material on-demand. You possibly can order articles, infographics, web site copy, newsletters, press releases, ebooks, and extra.

Content Marketplace

Why we prefer it: There’s no have to have a subscription to entry Content material Market, however choosing a Premium plan supplies a ten% low cost on content material orders, limitless content material revisions, one specific order per 30 days, and extra.

Pricing: With a free subscription, you gained’t have recurring charges; you’ll pay for every asset you order.

In the event you do select a Premium subscription, you’ll pay $33 per 30 days for those who pay yearly or $40 per 30 days for those who pay month-to-month.


This AI device breaks down your website’s content material into conversion journey levels, supplies concepts for bettering your technique, and finds out which pages are probably the most impactful.


What we like: With ImpactHero, there’s no have to sift by a great deal of information to learn how your content material is doing. This device exhibits you related information in a user-friendly approach.

Pricing: You possibly can pay $200 per 30 days or contact the gross sales staff to evaluate different pricing choices. 

Last Ideas

As you may see, there are many website positioning instruments that can assist you fine-tune your technique and save time with automations. Even for those who aren’t working with a hefty funds, there are lots of unimaginable free instruments you should utilize.

Did we miss any of your favorites? Make sure you tell us!

And if you wish to check out some Semrush instruments without cost, you’ll want to begin a free trial.

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