Instagram Threads, the new social media platform on the market, seems like a strong contender to be adopted as the new SEO hotspot.
The social media space in the SEO community has seen many disruptions over the last year.
Twitter has always been a popular hangout until Elon Musk bought it and many people started abandoning the platform.
Although Mastodon launched back in 2016, many SEOs suddenly saw a new Twitter alternative in early 2023 after abandoning the Vogel app.
Although the decentralized platform initially showed promise, it has limitations when connecting to other servers and building the SEO community was difficult as people were split across different servers.
Then along came Bluesky – and once again the SEO guys waited to see if that would prove to be a success. Aside from a few early adopters, it hasn’t seen mass adoption or threatened the dominance of other platforms until now.
LinkedIn has been booming for over a year with a lot of activity in the community. Many SEO professionals who have been active on Twitter in the past have started posting lengthy messages about case studies and thought leaders on the platform.
A truly positive aspect of LinkedIn membership is the absence of the politics, outrage, and scathing behavior that defines Twitter.
LinkedIn is professional and a great platform to showcase what you’re working on and share ideas about work.
And then the Instagram threads started on July 5th at 7:00pm EDT.
2 million sign-ups were achieved in the first two hours.
In 24 hours it was 30 million. It took ChatGPT two months to reach 100 million followers. The threads lasted five days.
It took Twitter two years to get a million followers; Instagram took two and a half months. Threads did this in less than an hour.
Will threads succeed in sustaining and creating a new SEO community? At this point in time we cannot say.
We quickly jumped onto the platform in the first few days of launch and saw countless people we knew from the community come on board.
It has a fresh vibe and was like an old friends reunion that hasn’t been experienced in a long time. A buzz and an atmosphere of excitement and interest felt like Twitter many years ago.
For new users of a platform, one of the first things to do is to follow people and build your own followers list.
Threads does not currently support hashtags. This makes it all the more important to follow the right people to find the discussion you want to be part of.
For anyone interested in SEO, we’ve compiled a short list of SEO experts to follow in Threads to help you get started on the platform.
This list is not intended to be exclusive, exhaustive or a statement of who is considered better than everyone else.
It was put together by SEO experts already active in threads and we included current Search Engine Journal contributors.
A professional is someone we believe will make a significant contribution to the industry through social media, speaking engagements, and posting content that adds value.
Search Engine Journal team on threads
62 SEO Experts to Follow in Threads
- AJ Ghergich, SEO consultant.
- AJ Kohn, founder of Blind Five Year Old.
- Aleyda Solís, International SEO Consultant.
- Amanda Natividad, Vice President of Marketing at SparkToro.
- Andrew Charlton, Managing Director of Crawl Consultancy
- Andrew Shotland, Founder of Local SEO Guide.
- Areej Abuali, Founder of Women in Tech SEO.
- Barry Schwartz, Founder of Search Engine Roundtable.
- Bastian Grimm, CEO of Peak Ace.
- Benji Hyam, co-founder of Grow and Convert.
- Brett Tabke, Founder of PubCon.
- Brie E Anderson, Analytics Consultant.
- Brodie Clark, SEO consultant.
- Bryan Eisenberg, author of Call to Action and Waiting For Your Cat To Bark.
- Chris Green, Analytics Advisor.
- Craig Campbell, SEO Consultant at Craig Campbell SEO.
- Dan Barker, CMO and consultant.
- Dawn Anderson, search consultant.
- Dixon Jones, CEO at Inlinks.
- Eric Wu, Partner, SEO @ a16z.
- Frederick Vallaeys, co-founder of Optmyzr.
- Gianluca Fiorelli, International SEO Consultant.
- Glenn Gabe, SEO Consultant.
- Greg Gifford, COO at SearchLab and local SEO expert.
- Hannah Rampton, SEO and Data Consultant.
- Itamar Blauer, SEO director at StudioHawk.
- James Norquay, Founder of Prosperity Media.
- John Doherty, Founder of Credo and Editor Ninja.
- Jono Alderson, independent technical SEO consultant.
- Kelvin Newman, Founder of BrightonSEO.
- Kevin Gibbons, CEO and Founder of Re:Signal.
- Kevin Indig, Growth Advisor.
- Kevin Rowe, Founder of PureLinq.
- Kristopher B. Jones, Growth Advisor, Founder of LSEO.
- Lee Odden, Founder of TopRank Marketing.
- Lidia Infante, Senior SEO Manager at Sanity.
- Lily Ray, Head of SEO at Amsive Digital
- Ludwig Makhyan, co-founder of Mazeless.
- Lukasz Zelezny, SEO expert and consultant.
- Mark Traphagen, Vice President of Product Marketing and Training at seoClarity.
- Mark Williams-Cook, Director at Candour.
- Martin MacDonald, SEO Consultant, SEO Consultant.
- Michael King, Founder of iPullrank.
- Michelle Robbins, Decision Science Leader at LinkedIn.
- Montse Cano, international SEO and digital strategy consultant.
- Mordy Oberstein, Head of SEO Branding at Wix.
- Motoko Hunt, International Search Marketing Consultant at AJPR.
- Nati Elimelech, Head of SEO at Wix.
- Navah Hopkins, President of Navah Hopkins LLC.
- Nick Wilsdon, CEO and Founder of Torque.
- Noah Learner, Director of Innovation at Sterling Sky.
- Olga Andrienko, Vice President of Brand Marketing at SEMrush.
- Paul Shapiro, Technical SEO and SEO Product Management at Shopify.
- Pedro Dias, SEO Consultant at Visively, Ex Google.
- Ross Hudgens, founder of Siege Media.
- Ron Lieback, Founder of ContentMender.
- Ruth Everett, Technical SEO at SearchPilot.
- Ryan Jones, Marketing Manager at SEOtesting.com.
- Si Quan Ong, Marketing at Ahrefs.
- Suganthan Mohanadasan, Co-Founder of Snippet Digital & Keyword Insights.
- Taylor Berg, director of growth and web strategy at Talkspace.
- Tess McKeever-Voecks, VP of Operations at Local SEO Guide.
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