7 Ways SEO and Product Teams Can Work Together to Ensure Success
3 mins read

7 Ways SEO and Product Teams Can Work Together to Ensure Success

Let's consider the example of developing author pages for a blog. At first glance this may seem simple, but it involves several components and collaboration between teams:

  • Page design (UX): The user experience team designs the layout and ensures that it is intuitive and consistent with the overall aesthetic of the website.

  • Page coding (developer): Developers transform the design into a functional website.

  • Define content elements: The author's name, education, biography, photo, image, social media links, and the way articles are displayed must be taken into account.

  • Integration points: Decide where the author page will link from and how it will link to the rest of the site.

  • Structured data: Implemented a structured author data template to improve SEO and visibility.

Once you have completed all of the above, collect information about your authors. Their bios should highlight their expertise on the topic, increasing the page's credibility.

The UX and development teams need to agree on the final look and feel of the site, including the placement of the bio module both in articles and on the author pages themselves.

The PRD should articulate the expected impact of the author pages and weigh the effort and impact compared to other potential initiatives. It should also outline when and how other stakeholders can contribute to foster a collaborative environment.

6. Develop MVPs

Developing Minimum Viable Products (MVPs) is a strategic approach that allows new features to be tested on a smaller scale before full implementation. This method reduces the risk of failure by validating concepts with minimal resources. For example, if you're thinking about introducing an internal linking feature, start by applying it to a single domain or page category. This restraint conserves resources and ensures that your initiative does not ignore other valuable projects.

Let's look at another example. You assume that a certain type of structured data will benefit your pages. Implementing your structured data type on a select group of pages provides the confidence to proceed safely rather than making sweeping changes based on assumptions.

Start by creating specific types of pages, such as: B. Subcategories, with underperforming categories to improve topic authority and user navigation. This focused approach enables adjustments based on tangible results and facilitates stakeholder buy-in for broader adoption.

Ultimately, MVPs allow you to demonstrate the effectiveness of new features or strategies, making it easier to justify expanding them on your website. This iterative process ensures continuous improvement and is consistent with efficient resource allocation and strategic planning.

7. Feedback loops and iterative processes

Turning good into great isn't just a challenge for product teams; This is something you as an SEO should also strive for. Let's say you've implemented structured data that represents your business's pricing and reviews directly in the SERPs. Why not take it one step further?

Consider incentivizing more reviews, adding product availability, or appearing in merchant listings.