From a marketing perspective, online has proven to be essential for marketing, outreach and connecting with potential customers. And one way to keep a firm grip on this exponential market is with a well-designed website.

Well, this requires a web designer who can drive the success of your business to serve as a hub for your online marketing efforts.

When you’re about to hire a web designer to create or redesign your website, there are several qualities to look for to ensure you’re making the right choice.

In this article, we’ll examine what to look for when hiring a web designer and the benefits of hiring a professional.

Qualities to look for when hiring a web designer

Before hiring a web designer, always check their:

Experience:

This is one of the most important factors to consider when hiring a web designer. An experienced designer gives you peace of mind that they have the necessary skills, world-class expertise, and knowledge to create a great website that works well.

You can check their level of experience by looking at their about page, years of web design assignments, and knowledge shared through tips, blog posts, and email newsletters on their websites.

Hiring an experienced web designer will help you avoid common mistakes and ensure your website meets industry standards.

Portfolio:

This is a must for any web designer you’re interviewing for a job.

A portfolio gives you an insight into their previous work, skills and design styles.

When reviewing a web designer portfolio, your decision is based solely on the examples and strengths shown. If a designer doesn’t have a portfolio, avoid them altogether.
One caveat to remember though, website designers usually follow the design instructions given to them by their clients. It’s rare that they have a completely free hand in designing a client’s website.
So if the designs don’t excite you, it could be that the tastes of the featured customers don’t match yours. If so, visit the sites included in their portfolio and check out the features and design elements that might suit your taste.

Expertise:

Aside from the web design skills that the designer possesses, what other integrative skills does he have?

Hiring a team with expertise in other website work such as content marketing, SEO, ad serving and more can be a perfect recipe for all your website needs.

By working with such a team, they learn more about your business and bring holistic skills to create a solid web presence for your business.
However, be wary of solo web designers who offer too many services. This could be a red flag if they spread too thin.

Service prices:

Finance is paramount in any service or business related activity and web design is no exception.
When choosing a web designer, ask yourself these questions; How much does it cost to hire a website designer? Do they list the prices on their website and can they agree to work within your budget?

While there are many factors to consider when developing a budget to hire a web designer, the key is hiring a designer who is worth your salary and skills.

Ratings / testimonials:

Hiring a web designer is expensive, with consequences that you will have to bear for some time. And it’s crucial to get every detail right through testimonials and reviews from your designers’ projects. You can find out before finalizing through the designer’s website.
For example, check if the designer displays reviews on their website. Are these reviews also available on third-party sites like Google or Trustpilot?
If there are bad reviews, how did the web designer react? Seeing how they have approached previous clients gives a lot of insight into what they want to work with in the future.

Creativity:

A creative designer can bring your vision to life and create a website that reflects your brand’s personality.
You must be able to come up with unique design ideas and templates to show what your business stands for and not just use generic templates.
If you want your website to stand out from the crowd, hire a creative designer to help you.

Technical skills:

This is another important quality skill to look for in a web designer. Your website must be functional and aesthetically pleasing; Hiring a designer who is knowledgeable about web programming and website code can help you with that. An experienced web designer uses the latest technology and design tools to create a visually appealing and user-friendly website.

communication skills:

Communication is key to any successful project, and web design is no exception. Look for a web designer who has excellent communication skills and is responsive to your needs and feedback. You want a designer who can keep you informed every step of the way and communicate their ideas to you effectively.

Benefits of Hiring a Professional Web Designer

A professional web designer can take your business to new heights by:

Improved user experience:

A professional web designer can help you improve your website’s user experience.
You can create a user-friendly theme that is easy to navigate and ensures users can find the information they need quickly. A positive user experience can increase your website’s engagement and conversion rate.

Increased website traffic:

A well-designed website can help improve your website traffic.
A professional designer with SEO training can optimize your website for search engines and make it more visible to potential customers. You can also ensure that your website is mobile-friendly, which is crucial in today’s world where more and more people are accessing websites through their mobile devices and tablets.

Improved brand image:

Your website is often the first interaction potential customers have with your brand. A professional web designer can help you create a website that accurately reflects your brand’s personality and values.
This can help establish your brand identity and image and differentiate your business from your competition.

Let LocalBizGuru design and maintain your website

At LocalBizGuru, we have experienced website designers ready to handle your business’s website needs from start to finish. We incorporate the highest level of design and the latest trends in programming and optimization techniques to ensure your website is as effective as possible.

For your website to be successful, it needs to be more than just functional and aesthetically pleasing. It must be able to perform well in search engines.

If you are looking for a website that reflects your brand personality and is user and search engine optimized, don’t hesitate to contact us for our SEO web design and development services. We are glad to be here for you.

Let’s talk!