Creating content is not easy; it requires work and a lot of time.
And unless you’re a full-time creator, you probably don’t have the time and resources to focus all your energies on content creation.
So if you haven’t experimented with content reuse yet, now is the best time to start!
And even if you’ve already dabbled in content repurposing, here are some valuable tips on how to get the most out of your hard work.
What are the benefits of repurposing content?
Content repurposing is essentially about getting the most out of a single piece of content. There are so many different ways to make this work, and we’re going to explore them in more detail in this post.
But first, here are the top reasons why you should make a habit of reusing content.
Expand your reach
By repurposing content, you also diversify the ways you reach people online. It allows you to operate on different platforms even if you don’t have a large team to support you.
This increases your reach and allows you to reach a larger audience with your content.
to save time
Even if you create a lot of different content, you won’t be duplicating your time by doing so.
Reusing content effectively takes time, but it’s nowhere near the same as creating something from scratch.
With a content repurposing strategy, you focus on the content that you already know works well and that your audience is interested in.
You base your content creation strategy on real data and simply create more of what you already know works.
This takes the guesswork out of creating engaging content and frees up time for other tasks, like experimenting with other types of content!
Repurposing helps with SEO
Repurposing content can also potentially give you an SEO boost since you likely have multiple pieces of content focused on the same target keyword.
What strategies should you use to reuse content?
Evergreen content is any content that is not time-sensitive and therefore remains relevant for a much longer period of time.
This type of content is not specific to a season or a particular message; It can be viewed or consumed at any time and still makes sense.
For example, a post about a new version of a software product is not a perennial favorite because it loses relevance as soon as another version is released.
So go through your content library and identify the evergreen pieces that you can reuse today.
When you don’t have time to create new pieces right now, your evergreen content will be a lifesaver.
Updating old content
If there’s one thing we can be sure of, it’s that things are always changing.
Before you start creating new content, take a look at the content you already have that might need an update.
You have two choices here, and you should decide what you want to do based on what makes the most sense for you.
- Recreate and republish this content – May not require many adjustments, just an update based on what is relevant at the moment.
- Just update the original piece – For example, if there is a blog post that is still doing very well in the search engines, then don’t republish it. Instead, update the content while keeping the same URL and SEO values and re-promote it.
Share old content
If your old content is still relevant, you can definitely keep promoting it without making any changes.
The following examples of content repurposing can certainly be used for old content.
Identify the top performing topics
If you’ve been creating content for a while, you have valuable data to help you with this strategy.
Check out previous posts and videos that have performed above average and see if you can see anything in common between them.
This will help you identify the topics your audience is most interested in, allowing you to create more content more efficiently.
Do less, encourage more
This is a great summary of what content repurposing means. We want to spend less time creating and more time promoting.
Content creation is a lot of work. So make sure you get the most out of your content with the five examples below!
5 examples of content reuse
1. Turn videos into blog posts
Long videos are the most effective content to reuse. Additionally, video content is one of the most effective types of content.
A long video can easily be turned into a blog post in just a few steps:
- Transcribe your video.
- Conduct keyword research on the topic.
- Format the transcription – This part is really important. You don’t want to just copy/paste the transcript and blog it. Transcriptions always contain some errors and the way we talk doesn’t always work out in writing. Make sure to rewrite any parts that read weird, and feel free to add more to the blog as you go.
- Identify places where you can insert keywords naturally. And again, feel free to add more to the blog than what you added to the video.
- Add headings, lists and images – The same blog posting rules apply here. Make sure it’s easy to read.
And there you go: Your video became an SEO-optimized blog post in a fraction of the time.
2. Convert long videos into short clips
Your long video can become multiple short clips that you can turn into YouTube Shorts, Reels, TikToks, Stories and maybe even paid ads.
You should always resize them so they are optimized for each platform.
3. Turn blog posts into infographics
Now that you have your brand new blog post, why not turn it into an infographic?
Great for people who prefer visual learning, infographics are an effective way to summarize your contribution. You can add this to the blog and turn it into social media posts as well.
4. Turn blog posts into social media posts
Now we can break it down even further and turn the blog post into multiple social content. This can be:
- “Top X” listicles.
It’s a great opportunity to deepen and focus on a specific topic.
This way, you create content that is sufficiently different from one another, but is still repurposed onto the main video you’re creating.
5. Convert blog posts to emails
Key takeaways from your blog post can also turn into interesting emails. Depending on how much information you shared in the post, you might be able to pull two or three emails from the post.
Another example using this exact article – here are some email topics that could come from it:
- Email 1 – Why you should start reusing content.
- Email 2 – Strategies to help you reuse content.
- Email 3 – Five examples of content reuse.
How can I make reused content more engaging?
There are several ways to make your content more engaging. However, the number one rule when it comes to reusing content is that you should never just copy and paste.
Make sure any new content you create is optimized for the platform you use it on.
Some content requires more customization than others. In other cases, you might hardly need to change anything to make it work!
It’s 100% worth taking the time to make the necessary changes – I promise it will still save you a ton of time.
Featured image: Ico Maker/Shutterstock