With over 25 years of expertise with quickly advancing manufacturing programs, Rush LaSelle is becoming a member of steel 3D printing options supplier AddUp as Chief Govt Officer of North America, in one more affirmation of the corporate’s speedy world progress, particularly within the US market.

Earlier than becoming a member of AddUp, Rush LaSelle has labored extensively to increase the commercial attain of manufacturing applied sciences within the robotics, additive and manufacturing industries, holding management roles with corporations like Fanuc, Adept Expertise, and Jabil. Mr. LaSelle joins to facilitate the corporate’s progress in North America, leveraging the robustness and productiveness of AddUp’s steel additive options, to allow corporations to succeed in their distinctive enterprise targets.
“LaSelle brings with him a robust dedication to enterprise transformation. His sturdy management coupled with a ardour for digital manufacturing will gas our subsequent stage of progress in North America,” commented Frank Moreau, President of AddUp. “We’re assured he’ll propel the corporate’s mission to industrialize steel additive manufacturing.”
AddUp is a three way partnership between two main French industrial teams, Michelin and Fives, established in 2016 to be an vital participant in steel additive manufacturing. AddUp is headquartered in Cébazat, France with its North American subsidiary based mostly out of Cincinnati, Ohio. The corporate manufactures steel 3D printers utilizing each powder mattress fusion (PBF) and direct vitality deposition (DED) applied sciences.
“AddUp’s dedication to safer, cleaner and extra environment friendly manufacturing supplies a basis from which its prospects can obtain the promise of digital manufacturing,” stated LaSelle. “By delivering optimistic manufacturing outcomes utilizing manufacturing facility confirmed programs, AddUp is positioned to help OEMs, particularly these in regulated markets, to take part within the billion-dollar steel additive manufacturing trade. I’m tremendously honored to hitch such a passionate staff of execs who’re devoted to the success of our prospects.”
The AddUp group additionally provides half manufacturing, POC manufacturing, steel AM consulting companies, AM coaching and design for AM, making AddUp a one-stop for steel AM. Its manufacturing services additionally present post-processing therapy together with stress aid, warmth therapy, machining, ending and high quality management. (EN9001, ISO 9001, ISO 14001)
AddUp Inc, the North American subsidiary, has just lately undergone a state-of-the-art renovation to its 20,000 sq. ft. facility in Cincinnati, Ohio. This manufacturing facility is supplied with a devoted additive manufacturing workspace together with six PBF and two DED machines, a metallurgical lab, an purposes coaching facility, a post-process machining division, and high quality management (ITAR, AS 9100, ISO 9001, ISO 13485*). This manufacturing facility and technical companies middle supplies steel AM printing companies and assist for AddUp’s US prospects within the aerospace protection, medical and tooling industries.