Advice on fairness and avoiding the SEO hamster wheel [Podcast]

Revolutionize your career as an SEO consultant with alternative models

You know how the world of SEO is constantly changing. And it’s important to stay on top of things and get the most out of your skills.

That’s what we’re all about here at SEJShow: finding amazing new business models and strategies to help you shine as an SEO consultant.

Roland Frasier joins me on today’s show to delve into alternative methods that could transform the way you consult and give you even more reward for all the hard work you put into client and partner projects.

So buckle up and let’s jump off the old SEO hamster wheel to discover some exciting SEO consulting opportunities!

If you’re an entrepreneur, it makes sense to consider potentially getting something more permanent for your time. –Roland Frasier, 03:40

What I think is most effective is to say that you have the knowledge, skills, experience and connections that add tremendous value to the companies, giving you a choice: you can make a short-term income and a lump sum and get paid by the hour and even get a revenue share. But when that stops, it stops. One way to get around this is to jump in and add value to the business. The value you bring to the company should be offset by a share of the company’s current earnings or equity. If you add value to the asset, wouldn’t it be appropriate and fair to participate in some of the value of that asset? If the company is sold, what price will it ultimately sell for? That’s the concept: how do you turn your efforts into equity? –Roland Frasier, 05:12

After so many years in marketing, I don’t consider myself just an SEO. Normally I am assigned with the SEO consulting and help with that. Next thing I know I’m launching a new brand, so I look for brand messaging opportunities, look at the product before it hits the market, and delve into this and that. –Loren Baker, 13:03

[00:00] – About Roland.
[07:01] – What consultants should pay attention to if they want to invest in a company.
[12:55] – How to avoid “over-consulting” and earn based on added value beyond SEO?
[20:45] – How to position yourself as more than just SEO.
[23:20] – This is how you start with equity advice.
[32:55] – What is a fractional CMO?
[41:30] – The mindset that leads to a better quality of life.

Mentioned resources:

Epic Network – https://epicnetwork.com/
The Business Lunch Podcast – https://businesslunchpodcast.com/

I would stay away from companies that aren’t already profitable. Now I’m going to look at where I can have a significant impact and I’m going to say if the lift I can bring to this company is something I think will make a difference for them, then I believe It is an appropriate conversation. –Roland Frasier, 9:40

They will pigeonhole you if you pose as SEO. Therefore, how you present your brand and how you present it is of crucial importance. I would position myself as a strategist and not as a pure SEO. The fact that SEO is part of the things you do matters. It could be the main thing you do. But also having alliances with other people who can provide the additional services is a smart way, because when you come in as a growth, you know the company will value you more than when you come in as a component or sub-component of the development. –Roland Frasier, 15:01

People may think that having you as a partner is not possible. It may not cross their minds, but they may believe you’re so far beyond it that it’s not even an option. So when you tell them up front that this is an option, it’s crucial that they get in the game by showing they believe in you and are willing to invest in themselves. —Roland Frasier, 8:00 p.m

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Connect with Roland Frasier:

Roland Frasier stands out in the world of ambitious investments and construction strategies. With over 1000 acquisitions, exits, real estate portfolios and much more for himself and his clients, he knows what it takes to be successful in business!

As a director of 6 Inc.’s fastest-growing companies and a consultant at Stanford University, Roland has an impressive track record. Not only has this savvy investor been featured on all major news channels, but Business Insider, Fast Company, Forbes, and Entrepreneur have also praised him!

And as if that wasn’t enough star power… he’s even interviewed Sir Richard Branson AND Magic Johnson, so you know something good must be growing up around him – like his award-winning podcast, Business Lunch.

Connect with Roland on LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Watch him on YouTube: https://www.youtube.com/RolandFrasierEPIC
Follow him on TikTok: https://www.tiktok.com/@rolandfrasier

Contact Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker