Adventures in Native Advertising and marketing is again for a second season!
All through season two, we’re going to be branching out to cowl a broad vary of matters to actually provide help to change into higher at native advertising.
Amanda Jordan is our first visitor of the season, and we have now been fortunate sufficient to listen to her worthwhile insights on the native website positioning points confronted by multi-location companies. It is a subject we haven’t had the chance to discover in-depth earlier than, so it was nice to sit down down with Amanda and take heed to her recommendation.
Having labored within the trade for over ten years, Amanda has an excessive amount of firsthand website positioning expertise with giant corporations. As you’ll be taught, multi-location companies face distinctive challenges in terms of native website positioning, however all of those hurdles might be overcome with a robust technique.
Hearken to be taught:
- Easy methods to keep away from duplicate content material points with distinctive native touchdown pages
- Why citations nonetheless play an necessary function
- The significance of competitor analysis
- The challenges of managing Google Enterprise Profile at scale
- Easy methods to educate stakeholders and get buy-in
- The ability of on-line evaluations
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Should you like what you hear and wish prompt entry to the newest episodes, you’ll want to subscribe wherever you get your podcasts:
Inform us what you suppose:
Are you an website positioning company working with multi-location companies? We’d love to listen to about it. Head to the feedback and tell us how you employ it and the way it provides you the sting in native search. And you’ll want to share your ideas on the episode whilst you’re there!