In the first episode of the new season, new host Claire Carlile examines the brain of Eximo Marketing’s Andi Jarvis.
We discuss what makes an effective local marketing strategy, what marketing clichés would forever freeze it in room 404, and what goes wrong when nobody really understands the strategy.
Listen to learn:
- The difference between strategy and tactics
- The biggest mistakes people often make in a marketing strategy
- How to develop a marketing strategy that aligns with your local business strategy
Watch the interview
resources
Good Strategy, Bad Strategy: The Difference and Why It Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811
Mark Ritson: https://www.marketingritson.com/
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