With Apple’s Business Connect, it’s now easier than ever to manage your brand’s presence in its powerful ecosystem. With over a billion Apple users browsing Apple Maps, Wallet and Mail, your brand’s online presence on this emerging platform cannot be left to chance or neglected.
By using Apple Business Connect, you can ensure your brand remains visible, accurate and consistent with Apple’s growing user base, reaching potential customers exactly when they are looking for your business.
Specifically for Rio SEO customers, our direct integration with Apple Business Connect helps enterprise brands manage each business location from one streamlined dashboard. Think of it like Google business profile management – but designed specifically for the Apple universe, all in one place. This ensures your brand information remains accurate, consistent, and easy for customers to find, no matter where they search.
This way, you can make the most of these tools and new features for your business.
1. Maximize the impact of Apple Business Connect
Apple Business Connect gives enterprise brands complete control over how they appear across the Apple ecosystem. Whether you operate a single store or manage thousands of locations, you can optimize your brand’s presence where over a billion Apple users search, shop, and interact every day.
Key features for corporate brands
Manage listings across the Apple ecosystem
Keep your business information—like contact information, hours, and location—up-to-date on Apple Maps, Wallet, Mail, and more. No matter what type of business, displaying accurate and consistent information builds trust and drives customer loyalty .
Adjust Place cards for each location
Showcase your brand with eye-catching photos, logos and descriptions. Highlight special offers, events and services to attract attention and convert searches into customers.
Add action links for seamless customer interactions
Make it easy for prospects to book reservations, place orders, or schedule appointments directly from your Apple Maps table map. No extra clicks – just instant action.
With Apple Business Connect and Rio SEO’s seamless integration, multi-location businesses can eliminate stale listings and avoid poor customer experiences due to inconsistent data. Less than a fifth (16%) of companies use Apple Business Connect. Now is the time to take advantage of the largely untapped opportunity to stand out in the ever-expanding search engine landscape.
2. Increase visibility with Apple’s new branding tools
Apple’s latest Business Connect updates go beyond location management to give brands more ways to stay visible and build trust throughout the customer journey. These features help your business stand out at key customer touchpoints – from inboxes to payment screens to inbound calls.
Branded Email: Improve your email open rates
(Image courtesy of Apple)
Special feature: Display your company name and logo in customer emails.
To use: Make your emails instantly recognizable by displaying your brand name and logo directly in the Mail app. This builds trust and helps your messages stand out in the clutter of crowded inboxes.
iPhone Pay Logo: Offer safer transactions
(Image courtesy of Apple)
Special feature: Show your company logo in payment transactions.
To use: Strengthen your brand when it matters most – when customers make a purchase. Your logo appears on the payment screen, replacing generic category icons so customers know they are dealing with a trustworthy, verified company.
Business Caller ID (coming soon): Build trust before you call
Special feature: Display your company name, logo and department on incoming calls.
To use: Help customers respond with confidence by clearly displaying your verified business details on their call screens. This reduces confusion, builds trust, and differentiates your brand from unknown or spam callers.
With these new branding tools, you can be where it matters most with Apple Business Connect – visible, memorable and consistent.
3. Simplify multi-location management with expert solutions
Managing your brand’s online presence in the vast Apple ecosystem can be complex – but it doesn’t have to be. For example, when you work with Rio SEO, you get powerful tools, optimization guidance and suggestions, expert support, and seamless integration with Apple Business Connect to keep your business data accurate, visible, and trustworthy.
The technology allows companies to take advantage of this relatively new but powerful discovery platform, and you can benefit by having:
- Direct connection to the Apple Business Connect API: Manage your brand’s Apple listings directly from Rio SEO’s platform, eliminating the need for multiple tools or manual updates.
- Centralized management of business data at scale: Whether you have 10 or 10,000 locations, Rio SEO simplifies data management for multiple locations with a single, intuitive dashboard.
- Automatic updates: Instantly push updates to store details like hours, contact information and locations across Apple apps, ensuring customers see the latest information.
- Accurate data wherever customers search: Keep your brand consistent across Apple Maps, Wallet, Mail, and more—no delays, no guesswork.
- Better customer interactions: Accurate, up-to-date business listings reduce customer frustration, increase engagement, and build long-term trust.
- Improved discoverability: Consistency across the Apple ecosystem strengthens your brand visibility and helps potential customers find and choose your business. A staggering 58% of businesses have not claimed their Apple Maps listing, providing ample opportunity to outshine your competition.
With Rio SEO, business brands can simplify location management while ensuring their business information remains accurate, current and compelling – wherever Apple users search.
4. How to get started
Ready to manage your company’s presence in the Apple ecosystem? Follow these three simple steps to list, verify and manage your business at scale.
Register your business in 3 quick steps:
- Create a Business Apple ID: Business owners need a dedicated Apple ID to access Apple Business Manager. This account serves as your gateway to managing Apple Place Cards, business status updates, and customer reviews.
- Verify your business: Include important legal details such as your company’s DUNS number, business address and type of business. This ensures your business appears as a trusted and verified presence in Apple Maps and related apps.
- Connect with Rio SEO: Once verified, work with Rio SEO to manage your Apple listings at scale. We ensure your business information remains accurate and up to date, from location details to special offers and business status updates.
By following these steps, businesses on Apple Maps can improve their visibility, engage with potential customers, and maintain a consistent brand presence – all while benefiting from the expert support of the Apple Support Community and Rio’s LX platform Benefit from SEO.
Let Apple Business Connect work for you
To stay competitive in today’s digital landscape, you need to manage every detail of your brand’s online presence. With Apple Business Connect and Rio SEO, you have full control over your business listings, ensuring accurate location information, verified business details, and outstanding customer service.
From highlighting special events to personalizing Apple Place Cards with photos, logos and promotions, Apple Business Connect’s additional features let your brand shine where potential customers are already looking. And with Rio SEO’s integration with the Apple Business Connect API, managing updates across multiple locations becomes seamless and scalable.
Contact your Rio SEO Account Director to discuss the new Apple Business Connect features. No customer? Download our e-book’Guide to using Apple Business Connect for local discoverability‘ to learn more about how to get the most out of this platform.
