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Apple doesn’t often attend major industry-wide events like CES or E3. The most valuable company in the world hosts its own events, thank you very much. Several times a year, Apple invites press and industry experts to Apple Park to learn all about its latest products and services. Apple calls these “events” and broadcasts them live online to millions of viewers.
There were three such events in 2022: a spring event on March 8th, WWDC on June 6th, and the iPhone 14 launch on September 7th. Another event was expected in October or November but never materialized.
So far in 2023 we have had two events: WWDC in June and the Wonderlust iPhone event in September. We could see another Apple event before the end of the year, but we’re not convinced we will. Read on to find out what events and Introduction of new Apple products The company is planning for 2023 and 2024.
When is Apple’s next event?
Apples iPhone 15 event in September 2023 took place on September 12th, and that could well be the case for 2023. However, in a few years Apple will hold one event in October and there is a possibility that this will happen in 2023.
In the past, Apple has held October events on the following dates:
- 2022: No event
- 2021: Monday, October 18th
- 2020: Tuesday, October 13th
- 2019: No event
- 2018: Tuesday, October 30th
- 2017: No event
- 2016: Thursday, October 27th
- 2015: No event
- 2014: Thursday, October 16th
- 2013: Tuesday, October 22nd
- 2012: Tuesday, October 23rd
- 2011: Tuesday, October 4th
Based on this data, we could imagine Apple holding an October event around October 18th or perhaps the following week, coinciding with the launch of macOS Sonoma on October 26th, 2023.
However, we think so The next Apple event will take place in spring The company has already announced that it will launch the Apple Vision Pro headset “early next year in the US”, which seems to point to a spring launch. Apple could be ready to launch a number of other products by then, including a new iPac mini and M3 iMac and MacBooks.
When does the next Apple event start?
Apple’s keynotes typically begin at 10 a.m. in California (where Apple is based).
In the countries where most of our readers live, this means:
- USA: at 10 a.m. (PST/PDT), 11 a.m. (MST/MDT), 12 p.m. (CST/CDT), 1 p.m. (EST/EDT)
- Canada: as above and 2:00 p.m. (AST/ADT)
- UK: at 6:00 p.m. (GMT/BST)
- Europe: at 7:00 p.m. (CET/CEST), 8:00 p.m. (EST)
- India: at 10.30 pm (IST)
- Australia: Next day at 1 a.m. (AWST/AWDT), 2:30 a.m. (ACST/ACDT), 3 a.m. (AEST/AEDT)
- New Zealand: next day at 5am (NZST/NZDT)
How long does an Apple event last?
Apple keynotes typically last between one and two hours and include CEO Tim Cook as well as various other Apple executives. WWDC and the September event are typically longer keynotes; Spring and late fall events may be slightly shorter.
When does Apple host events?
Apple hosts three or four live or live-streamed events throughout the year where the company presents its latest products and plans during a keynote speech. They usually take place at similar times of the year:
- March/April: Spring event
- June: WWDC (Worldwide Developers Conference)
- September: Fall Event (aka iPhone Launch Event)
- October/November: Late autumn event(s)
However, this event calendar is by no means set in stone, as events take place less regularly in spring and October. Some years, Apple doesn’t host a spring event at all, as was the case in 2023.
The events of summer and September are more predictable: software coming to WWDC in June and iPhones and Apple Watches coming in September. Apple often releases new Macs at the October event, but this also changes from year to year.
Apple
Will there be more Apple events in 2023 and what will they be?
Based on the past and recent rumors, here are the events we could see as 2023 progresses:
Late autumn event: October/November 2023
There’s no guarantee that Apple’s late fall event, which takes place in October or November following its normally larger launch in September, will take place. For example, in 2022 there were rumors of an October event, but Apple decided to issue press releases for the new one instead 10th generation iPad and M2 iPad Pro. Over the past six years, Apple has held a total of four late fall events (including a doubleheader in 2020). We do not expect there to be a fall event in 2023.
Apple traditionally uses its late fall event to unveil new Macs and iPads, as opposed to the September event’s usual focus on the iPhone and Apple Watch. In 2023 that could mean the introduction of the M3 chip, which could appear in the new one 24 inch iMacbut we might wait until 2024 for that. Another contender for the late 2023 event is an update to the iPad mini 7 or the rumor 14-inch iPad Pro.
Which Apple events will take place in 2024?
Here are the events we expect in 2024 and what could happen.
Spring event 2024
There were no Apple spring events in 2023 and 2020, but when they happen they can be significant. In spring 2022, Apple announced the iPhone SE 2, iPad Air, and Mac Studio and Studio Display; In 2021 we got the iMac, AirTag and Apple TV 4K. And in 2019, the event was dedicated to Apple’s services: Apple TV+, Apple News+ and Apple Arcade. Could there be an Apple spring event in 2024? It looks likely.
If so, the event will most likely take place on a Monday or Tuesday in March or April. Check out Apple’s latest spring events here:
- 2023: No event
- 2022: Tuesday March 8th
- 2021: Tuesday, April 20th
- 2020: No event due to Covid
- 2019: Monday March 25th
- 2018: Tuesday, March 27th
- 2017: No event
We already know that Apple’s Vision Pro headset is scheduled to hit the market in “early 2024,” so a spring launch is certainly feasible. What else could we see? New iPad mini, M3 iMac, MacBook Air and MacBook Pro, AirPods, among others HomePod with screenA Play equipment?
WWDC: June 2024
WWDC usually takes place in the first or second week of June. In 2023, the opening speech took place on Monday, June 5th. Apple announced three new Macs and the Vision Pro headset and revealed the new features that will be available in updates for the various operating systems later in the year.
Following Monday’s keynote, developer events and sessions will take place throughout the week. You can read more about it WWDC dates, times and everything you need to know in a separate article.
- WWDC 2023: May 5-9 June
- WWDC 2022: June 6-10 June
- WWDC 2021: 7-11 June
- WWDC 2020: 22-26 June
- WWDC 2019: March 3-7 June
- WWDC 2018: April 4th – 8th June
- WWDC 2017: 5th–9th June
Apple uses WWDC every year to unveil the latest versions of its operating systems. In 2024, we will therefore receive a preview of iOS 18, iPadOS 18, macOS 15, watchOS 11 and tvOS 18, as well as possibly an update to Apple’s RealityOS. Sometimes new hardware shows up at WWDC, like in 2023 when we saw the 15-inch MacBook Air as well as the U2 Ultra Mac Pro and Mac Studio.
iPhone 16 launch event: September 2024
Apple always holds an event in September and almost always uses it to announce a new iPhone. (The only recent exception was in 2020 due to Covid-related production issues. This year, the iPhone was announced in October.) Here are Apple’s latest September event dates:
- 2023: Tuesday September 12th
- 2022: Tuesday September 13th
- 2022: Wednesday September 7th
- 2021: Tuesday September 14th
- 2020: Tuesday, September 15th
- 2019: Tuesday, September 10th
- 2018: Wednesday, September 12th
- 2017: Tuesday, September 12th
Event in October 2024
There could be iPad and Mac events in October and/or November 2024. However, since this is still a long way off, we won’t go into too much detail yet.
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