January 10, 2022
UPDATE
Apple providers enrich peoples’ lives all through the 12 months
In 2021, Apple’s providers helped ship progressive apps, highly effective content material, and transformative experiences that enrich customers’ lives all over the world in additional methods than ever earlier than.
Apple Health+ coached customers to stretch, carry, lunge, and meditate their solution to more healthy days; Apple Information saved them knowledgeable of pivotal developments within the information and tradition; and customers began to reexplore the world utilizing the attractive new Apple Maps. Dozens of groundbreaking originals from Apple TV+ have been streamed with household and mates close to and afar utilizing SharePlay; tons of of enjoyable, new and traditional video games have been performed on Apple Arcade; and thousands and thousands of apps have been downloaded from the App Retailer, unlocking highly effective methods to speak, collaborate, and join. Podcasts like “The Midnight Miracle” and “We Can Do Exhausting Issues” uplifted listeners, books like “The Least of Us” and “The Love Speculation” moved readers, and when the solar set on the finish of every week, and the Work Focus switched off, it was time to have fun with the Apple Music Award-winning… “women and gents, The Weeknd.”
“Apple’s world-class portfolio of providers proved important in 2021, as folks worldwide sought new methods to maintain entertained, knowledgeable, linked, and impressed,” stated Eddy Cue, Apple’s senior vp of Providers. “With over 745 million paid subscriptions, Apple continues to attach the world’s builders, artists, and storytellers with customers throughout greater than a billion units, delivering highly effective instruments, content material, and experiences that enrich their lives in profound methods daily.”
Now it’s time to mirror on the most effective of 2021 and stay up for a number of the nice new video games, music, motion pictures, TV exhibits, exercises, tales, podcasts, books, guides, and different experiences that await clients in 2022.
Apps and video games have change into the important supply for the world’s most progressive and well timed leisure. The efforts, innovation, and creativity of the builders who leverage Apple expertise to construct these unbelievable experiences, coupled with the facility of the App Retailer’s world platform to attach companies of all sizes with over 600 million folks every week throughout 175 international locations, has led to builders promoting digital items and providers incomes greater than $260 billion because the App Retailer launched in 2008. This vital quantity units a brand new yearly file for App Retailer developer earnings whereas representing only a small fraction of the total commerce the App Retailer facilitates, serving as one significant marker of how the ecosystem continues to create alternatives and drive financial growth for entrepreneurs all over the world. This vacation season alone, App Retailer clients spent greater than ever earlier than between Christmas Eve and New Yr’s Eve, driving double-digit development from final 12 months.
2021 introduced a slate of blockbuster launches to the App Retailer, with the world’s main leisure corporations selecting to premiere marquee motion pictures like “Black Widow” from Disney+ and “House Jam: A New Legacy” from HBO Max in-app on the identical day as their theatrical launch. And in October, the App Retailer launched In-App Occasions, well timed occasions inside apps and video games akin to recreation competitions, film premieres, livestreamed experiences, and extra. Standout moments from simply the previous few months included in-game occasions like “The Champions Have Arrived!” in “Conflict Royale,” “House Tour” in “Mario Kart Tour,” and “Pokémon GO Halloween Mischief” in “Pokémon GO,” whereas standard occasions akin to TikTok’s “Stranger Issues Watch Celebration” and ESPN’s “Man within the Area: Tom Brady” drew in-app crowds.
Whether or not by way of video games that exploded onto the scene to change into world sensations like “Royal Match” from Istanbul’s Dream Video games, or social apps like Clubhouse, which opened up fascinating conversations to everybody this summer season, most of the 12 months’s hottest apps and video games discovered new and inventive methods to deliver folks in every single place collectively. Apps like Bumble and EatOkra have been lately honored among the many 2021 App Retailer Awards winners for delivering best-in-class app experiences, embodying the 12 months’s development of connection.
Lists of the 12 months’s most downloaded apps and video games can be found on the App Retailer.
Final 12 months, Apple Arcade’s award-winning library of video games noticed its greatest growth but, now providing gamers of all ages over 200 premium, family-friendly video games, together with model new releases from the world’s greatest builders, award-winning titles, and beloved favorites from the App Retailer — all with out adverts or in-app purchases.
Now, subscribers can get pleasure from authentic video games like “Sneaky Sasquatch,” “NBA 2K22 Arcade Version,” “The Oregon Path,” and the lately launched “LEGO Star Wars: Castaways” and “Disney Melee Mania.” Gamers also can leap into award-winning titles like “Monument Valley,” “Mini Metro,” and “Galaga Wars,” and revisit timeless classics akin to “Solitaire by MobilityWare” and “Good Sudoku by Zach Gage.”
Apple Arcade video games help Apple’s excessive person privateness requirements, and will be shared with as much as 5 members of the family utilizing Household Sharing with only one all-inclusive subscription. This 12 months, gamers can look ahead to the discharge of recent, extremely anticipated video games, together with “Nickelodeon Excessive Tennis,” and revel in new content material updates added weekly.
2021 was a 12 months of innovation for Apple Music, offering subscribers with exceptional new releases, authentic content material, and product options that reworked the expertise of discovering and having fun with music from all around the world. Apple Music gives listeners one of many largest music catalogs ever, now that includes over 90 million songs all out there in lossless audio, in order that followers can hear music the way in which artists created it. Spatial audio with Dolby Atmos and help for dynamic head monitoring have ushered within the subsequent era of sound, offering artists the flexibility to ship immersive audio experiences with distinctive readability, whereas bringing listeners deeper into their all-time and new favourite songs.
New options together with autoplay, lyrics share, metropolis charts, movement cowl artwork, enhanced search, Shared with You, and the redesigned Pay attention Now tab make the expertise of discovering music a delight, whereas Apple Music TV on the Apple TV app, Apple Music in Apple Information, and help for Apple Music throughout FaceTime with SharePlay, Apple Health+, and Recollections in Images prolong the expertise throughout the Apple ecosystem.
Apple Music Radio — which incorporates Apple Music 1, Apple Music Hits, and Apple Music Nation — delivers an award-winning music listening and discovery expertise to tens of thousands and thousands of subscribers worldwide, with unique radio exhibits from essentially the most beloved artists and well-respected hosts within the enterprise. All through final 12 months, Apple Music Radio hosts linked with the world’s greatest superstars — together with ABBA, Adele, Brandi Carlile, BTS, Coldplay, Kacey Musgraves, Lil Nas X, Lizzo, Megan Thee Stallion, Metallica, Mick Jagger, Neil Younger, and Silk Sonic — for in-depth interviews and world exclusives. Apple Music additionally hosted a collection of culture-moving livestreams, together with Kanye West’s “Donda” launch streams; “Rap Life Stay” with Moneybagg Yo, Saweetie, and Lil Durk; and the expanded Apple Music Awards that includes The Weeknd, Olivia Rodrigo, H.E.R., Wizkid, Scriptonite, Aya Nakamura, RIN, and Official HIGE DANdism, serving to followers keep linked to those history-making moments in music throughout the globe.
Final 12 months, thousands and thousands of individuals requested Siri to play music and, final month, Apple Music launched the Voice Plan, a brand new subscription tier powered by Siri. The Apple Music Voice Plan gives subscribers entry to Apple Music’s whole catalog — together with tens of hundreds of recent temper and exercise playlists, personalised mixes, style stations, and the award-winning Apple Music Radio — by way of a easy person interface for simply $4.99 per 30 days.
In a primary for music streaming, and as a part of Apple’s ongoing mission to help the worldwide artist group, Apple Music leveraged Shazam’s unmatched expertise to determine the creators featured within the hundreds of standard DJ mixes out there on the service in order that they are often compensated for his or her contributions. Apple Music additionally launched help for file label pages to assist listeners discover extra nice music from these behind the artists they already get pleasure from. Later this 12 months, listeners can look ahead to much more world premieres, exclusives, in-depth interviews, livestreams, DJ mixes, and the world’s greatest streaming expertise for classical music with essentially the most beloved options of Primephonic, plus even higher looking and search capabilities, detailed shows of classical music metadata, and far more.
In simply two years, Apple TV+ has made streaming historical past by attaining main milestones in a brief span of time. Apple TV+ has been honored with 763 award nominations and 190 wins, together with Academy Award and BAFTA Award nominations, 12 Primetime Emmy Award wins throughout main program classes, Daytime Emmy Awards, SAG Awards, NAACP Picture Awards, Peabody Awards, AFI Awards, Critics Alternative Awards, Critics Alternative Documentary Awards, Kidscreen Awards, and lots of extra.
New Apple Unique collection and movies captivated audiences all over the world with culture-moving applications akin to “Ted Lasso,” which continues to interrupt data and lately grew to become essentially the most nominated freshman comedy in Emmy Award historical past, touchdown 4 Emmys, together with Excellent Comedy Collection. Celebrated new Apple Unique Movies “The Tragedy of Macbeth,” “CODA,” “Swan Tune,” “Finch,” and “The Velvet Underground” proceed to attract buzz and acclaim with movie critics teams, in addition to world audiences. Final 12 months, Apple TV+ premiered gripping new authentic collection, together with “The Shrink Subsequent Door,” “Invasion,” “Swagger,” “The Mosquito Coast,” “Bodily,” “Basis,” “Schmigadoon!,” “Mr. Corman,” “The Downside with Jon Stewart,” the service’s first bilingual collection “Acapulco,” and its first Korean-language Unique “Dr. Mind.” This 12 months, subscribers will have the ability to get pleasure from much more extremely anticipated Apple Originals from internationally famend storytellers, together with “WeCrashed,” “The Afterparty,” “Fraggle Rock: Again to the Rock,” “Severance,” and “Suspicion,” in addition to new seasons of returning favorites akin to “Servant,” “Mythic Quest,” “Ted Lasso,” “Bodily,” “Fact Be Instructed,” and “The Morning Present.”
All Apple Unique collection and movies can be found on the Apple TV app, accessible from over a billion units, together with standard sensible TVs from LG, Panasonic, Samsung, Sony, TCL, VIZIO, and others; Amazon Fireplace TV and Roku units; and PlayStation and Xbox gaming consoles. The Apple TV app launched on Android TV, Chromecast with Google TV, Sky Q set-top containers, and Sky Glass TVs final 12 months, and can quickly launch on Comcast Xfinity set-top containers. The Apple TV app additionally gives viewers a personalised information to their favourite TV present, sports activities, and movies throughout different standard streaming providers, channels, and pay TV suppliers. New options, together with For All of You, SharePlay, and the Retailer tab, now make it simpler to search out personalised suggestions, watch with family and friends, and purchase, lease, or stream favorites multi function place.
The following era Apple TV 4K, which launched final spring with the all-new Siri Distant, gives clients one of the simplest ways to get pleasure from Apple Originals from Apple TV+ and extra utilizing the Apple TV app. Apple TV 4K and Siri Distant can be found in 24 international locations and areas, together with Belgium, Hong Kong, and Russia, permitting much more customers to work together with Siri of their native language. And, for the primary time, clients in South Korea can get pleasure from Apple TV 4K, the Apple TV app, and Apple TV+ by way of SK Broadband.
As the brand new 12 months begins, Apple Health+ continues to inspire folks all over the world to shut their rings and reside a more healthy day, each mentally and bodily. Right this moment, Health+ launched Time to Run, an audio operating expertise designed to assist customers change into extra constant and higher runners, that includes standard operating routes in choose main cities; and Collections, a curated collection of exercises and meditations from the Health+ library organized to assist customers attain a objective. Health+ additionally launched the third season of Time to Stroll, that includes friends akin to award-winning actor Insurgent Wilson, advocate and minister Bernice A. King, and actor and comic Hasan Minhaj. Health+ will even introduce new Artist Highlight exercises that includes music from Ed Sheeran, Pharrell Williams, Shakira, and the Beatles.
Day by day, customers share inspirational tales on how their lives have been modified by Health+. Since launching simply over a 12 months in the past, Health+ has expanded its library to characteristic virtually 2,000 studio-style periods, the most important library of exercise content material in 4K Extremely Excessive Definition, overlaying 11 completely different exercise varieties — together with HIIT, Power, Core, Yoga, Pilates, Dance, Biking, Rowing, Treadmill (for operating and strolling), and Conscious Cooldown — with new content material added every week. This previous 12 months, Health+ additionally launched guided meditation, a easy solution to follow mindfulness anytime, anyplace and enhance total well-being. Exercises and meditations are led by an inclusive and welcoming workforce of trainers, which continues to develop because the service grows.
Health+ additionally motivated customers with Time to Stroll, the inspiring audio expertise on Apple Watch, with 42 friends so far together with Prince William, Dolly Parton, Anthony Joshua, Randall Park, Camila Cabello, Kurt Fearnley, Naomi Campbell, Bebe Rexha, Dr. Sanjay Gupta, and extra. Health+ additionally launched {custom} content material designed to assist customers get began, make progress, or navigate by way of a season of their life together with Exercises for Freshmen, Exercises for Older Adults, Exercises for Being pregnant, Meditations for Freshmen, and Get Prepared for Snow Season, in addition to exercises with some of the sought-after health consultants, Jeannette Jenkins, to assist customers combine up their health routine and keep motivated. Acknowledging the facility of music, the service additionally launched an Artist Highlight collection that includes playlists by artists akin to Alicia Keys, the Beatles, Billie Eilish, Calvin Harris, Jennifer Lopez, Keith City, and Shakira. In the identical 12 months, Health+ launched new methods to work out or meditate along with SharePlay and expanded to fifteen new international locations, broadening its world footprint to succeed in extra folks all over the world.
Health+ helps customers practice their physique and thoughts with a one-of-a-kind personalised and fascinating expertise that may be performed anytime, anyplace; intelligently incorporates exercise metrics from Apple Watch proper on the display screen; and motivates customers from begin to end with music from immediately’s prime artists. When looking for a exercise, Health+ additionally makes personalised suggestions primarily based on a person’s exercise historical past in order that it doesn’t matter what their health stage is, it’s simple to discover a exercise with Extra of What You Do and Strive One thing New. With new content material, extra trainers, and larger availability worldwide, it’s simpler than ever to get began with Health+, and in 2022, there’s much more to return.
Apple Information continues to be the primary information app in all markets the place it’s out there. Final 12 months, Apple Information launched native information experiences in six extra cities — Charlotte, Miami, Sacramento, San Antonio, San Diego, and Washington, D.C. — and launched the extraordinarily standard “Learn Native” assortment that encourages a nationwide viewers to have interaction with the most effective tales from native publications each week. Every weekday morning, Apple Information Right this moment continues to take listeners inside essentially the most fascinating tales within the information, and the way the world’s greatest journalists are overlaying them. And every Saturday, with the brand new “In Dialog” audio collection, Apple Information presents insightful interviews with the journalists who’re overlaying a number of the greatest tales out there within the app. Final 12 months, Apple Information+ subscribers additionally loved tons of of recent professionally narrated audio tales from retailers akin to The New Yorker, Folks, and Nationwide Geographic, and there are numerous extra nice tales on the way in which this 12 months.
Apple One is the best means for purchasers to get pleasure from lots of their favourite Apple providers — Apple Music, Apple TV+, Apple Arcade, Apple Information+, Apple Health+, and iCloud+ — with one easy subscription at a fantastic month-to-month value. Apple One subscribers can select from a variety of plans to unlock instantaneous entry to the most effective leisure, information, video games, and health experiences, plus storage to again up pictures, information, app knowledge, and extra throughout their units. Apple One Particular person and Apple One Household can be found in over 100 international locations and areas, whereas Apple One Premier is now out there in over 20 international locations and areas after increasing to 17 new markets final 12 months, together with Austria, France, Germany, Malaysia, Portugal, and the United Arab Emirates. With Household Sharing, Apple One Household and Apple One Premier subscribers can share entry to every service amongst as much as 5 members of the family.
2021 was the 12 months that podcasts grew to become an plain world phenomenon. Listeners all over the world now tune in to thousands and thousands of exhibits each minute to be entertained, keep knowledgeable, join with their communities, and study one thing new. Final 12 months, Apple Podcasts launched the largest updates since its debut and lead the subsequent chapter of podcasting with Apple Podcasts Subscriptions, offering listeners easy and significant methods to find, get pleasure from, and help the world’s greatest podcasts.
With redesigned present pages that showcase creators’ lovely art work; clearer controls for following, downloading, queuing, and saving podcasts; and the Sensible Play button, which robotically presents the most effective episode to play subsequent, Apple Podcasts makes looking and enjoying exhibits from the world’s catalog of file a delight. Curated teams of exhibits known as channels; enhanced suggestions within the Pay attention Now tab; new, editorially curated collections featured in Browse every week; and Shared with You, which shows podcasts shared over Messages immediately within the Apple Podcasts app, come collectively to supply listeners the best solution to discover their subsequent favourite present.
With Apple Podcasts Subscriptions, listeners can now change into subscribers to exhibits and channels immediately and proper from the place they pay attention, unlocking premium content material and extra advantages — together with early entry, further episodes, and ad-free listening — all whereas supporting their favourite creators. Subscribers on Apple Podcasts have been handled to the most effective experiences for a lot of of final 12 months’s prime exhibits, together with unique entry to Luminary’s “The Midnight Miracle”; early and ad-free entry to “Smartless” with Jason Bateman, Sean Hayes, and Will Arnett by way of Wondery+; realtime dispatches from the Elizabeth Holmes trial on “Dangerous Blood: The Ultimate Chapter”; and bonus episodes from Tortoise Media’s standard investigative collection, “Candy Bobby.”
Listeners can look ahead to new exhibits and subscriptions from prime creators all through this 12 months. This month’s launches embrace “Marvel’s Wastelanders: Black Widow”; NPR’s “The Limits with Jay Williams”; Luminary’s “The Roxanne Homosexual Agenda”; Univision’s first day by day information podcast “Univision Reporta” with León Krauze; the subsequent season of Campside Media’s standard investigative collection “Chameleon”; and a six-part narrative collection from Nationwide Geographic that follows explorer Tara Roberts and a workforce of Black scuba divers “Into The Depths,” as they unearth tales from the misplaced shipwrecks of the transatlantic slave commerce. This week, Apple TV+ and AT WILL MEDIA will launch “Wild Issues: Siegfried & Roy,” taking listeners behind the velvet curtain to disclose the behind-the-scenes story of the world’s most well-known magical duo turned popular culture icons.
Apple Books is one of the simplest ways to learn and take heed to books throughout Apple units, with a library of over 8 million books and audiobooks, together with an unlimited catalog of free titles, now serving greater than 100 million customers every month. Final 12 months, Apple Books obtained even higher with a redesigned app on macOS and enhanced search performance on iOS, iPadOS, and macOS that features suggestions and developments. Now, with the all-new Audiobook Retailer and $9.99 audiobooks assortment, listeners can benefit from the world’s hottest and fascinating audiobooks subscription-free throughout all of their Apple units. It’s by no means been simpler for readers and listeners to find their subsequent favourite title with new curated collections, together with Audiobook of the Week and Romance of the Week, and First in Collection Free promotions in Romance, Mysteries & Thrillers, and Sci-Fi & Fantasy. Readers can browse 2022’s most anticipated books throughout genres right here.
All through 2021, Apple Card delivered an award-winning expertise for purchasers, and was acknowledged because the No. 1 Midsize Credit score Card in J.D. Energy’s U.S. Credit score Card Satisfaction Examine.1 Final 12 months, Apple continued to deliver transparency to the bank card trade with the introduction of Apple Card Household, providing clients the flexibility to share an Apple Card account with as much as 5 folks utilizing Household Sharing and set up wholesome monetary habits collectively. Apple Card Household additionally permits two folks to co-own an Apple Card, and share and merge their credit score strains whereas constructing credit score collectively equally.
Apple Pay supplied much more clients with a safe and straightforward solution to pay in-store and on-line all over the world after increasing to 9 new markets in 2021, together with Colombia, Israel, and Mexico. Right this moment, Apple Pay is out there in almost 60 international locations and areas, and works with almost 9,000 financial institution companions worldwide.
Apple additionally continues to ship on its imaginative and prescient of changing clients’ bodily wallets with Pockets, an easy-to-use and safe digital pockets. Pockets helped clients entry necessary details about their well being in 2021, with the flexibility so as to add and look at verifiable COVID-19 vaccination playing cards, and in Australia, medical insurance playing cards. Digital tickets in Pockets helped venues and their friends create protected, contactless experiences, and final 12 months, clients used 30 million NFC tickets in Pockets for occasions throughout music, sports activities, theater, and extra throughout the US and Canada. The power for purchasers to easily faucet their iPhone or Apple Watch to pay and journey transit is now out there in additional than 200 cities throughout the globe after lately debuting in China (Nanchang and Foshan), Russia (Kazan), and Sweden (Malmo), in addition to in San Francisco with the Clipper card. Scholar IDs in Pockets helped college college students within the US and Canada safely and securely get round campus. And for vacationers, Apple rolled out the primary lodge room keys at choose Hyatt properties within the US whereas additionally unlocking magical moments for Walt Disney World guests with Disney MagicMobile passes in Pockets. Customers can look ahead to help for residence keys and company badges, in addition to state IDs and driver’s licenses, this 12 months.
Apple Maps acquired its greatest replace ever final 12 months with a three-dimensional metropolis expertise that options extra sensible and colourful particulars, driving routes with higher navigation, immersive strolling instructions proven in augmented actuality, and far more.
The brand new visually gorgeous 3D map showcases unprecedented element for neighborhoods and industrial districts, elevation particulars throughout a metropolis, custom-designed landmarks, and a wonderful nighttime mode with a moonlit glow that prompts at nightfall. The detailed metropolis expertise is out there for iPhone and CarPlay customers in London, Los Angeles, New York Metropolis, Philadelphia, San Diego, San Francisco, and Washington, D.C., and might be out there in Montreal, Toronto, and Vancouver this 12 months.
Maps additionally launched an enhanced navigation expertise with extra street particulars that assist drivers navigate by way of cities extra simply and safely; highly effective transit updates that enable customers to pin their favourite strains in Maps, and obtain notifications on iPhone or Apple Watch when it’s time to disembark a specific route; and step-by-step strolling steerage in augmented actuality.
With sooner, extra correct navigation and complete views of roads, buildings, parks, airports, and malls, Maps makes it simpler and extra pleasing to map out any journey throughout iPhone, iPad, Mac, or whereas within the automotive with CarPlay. The brand new map, constructed from the bottom up, continues to roll out to extra international locations and areas. Final 12 months, the brand new map expanded past Canada, Eire, Japan, the UK, and the US to incorporate Australia, Italy, Portugal, and Spain.
Curated Guides in Maps make it simple to find the superb issues to see and do in cities, and in 2021, new Guides have been added from trusted assets like Thrillist, the Smithsonian Establishment, and FATMAP. Now Maps options Guides from greater than 100 trusted assets, so customers can try what authors like Bryant Terry and María Amparo Escandón advocate of their favourite cities, what Atlas Obscura suggests for “The World’s Most Attention-grabbing Eating places,” or what Tradition Journey suggests for “The Most Stunning Hidden Seashores within the World.”
iCloud has at all times saved a buyer’s necessary data like pictures, paperwork, app knowledge, and notes protected, updated, and accessible throughout their units. The introduction of iCloud+, a brand new paid subscription, combines every part clients love about iCloud with highly effective new options for paid subscribers, all for a similar low costs.2 Options of iCloud+ embrace iCloud Non-public Relay, an progressive new service that protects privateness on-line; Conceal My E mail, a simple solution to create a novel, random e-mail tackle that forwards to a private inbox; expanded HomeKit Safe Video recording so clients can arrange all of the cameras they should regulate their residence; and Customized E mail Area, so clients can personalize their iCloud e-mail tackle. All plans will be shared with folks in the identical Household Sharing group, so everybody can get pleasure from the brand new options, storage, and elevated expertise that comes with iCloud+.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the most effective merchandise on earth, and to leaving the world higher than we discovered it.
- The J.D. Energy 2021 U.S. Credit score Card Satisfaction Examine survey was fielded from September 2020 to June 2021, throughout which period Goldman Sachs and Apple Card certified for the midsize issuer phase. For added data, please go to the J.D. Energy press launch at https://www.jdpower.com/pr-id/2021095.
- iCloud+ plans: 50GB with one HomeKit Safe Video digital camera ($0.99 per 30 days), 200GB with as much as 5 HomeKit Safe Video cameras ($2.99 per 30 days), and 2TB with an infinite variety of HomeKit Safe Video cameras ($9.99 per 30 days). iCloud Non-public Relay is at present out there as a public beta.
Press Contacts
Katie Clark Alsadder
Apple
(408) 974-9976
Zach Kahn
Apple
(669) 276-2811
Apple Media Helpline
(408) 974-2042