As a significant advance in AI-powered search, Bing announced integration with OpenAI’s ChatGPT at Microsoft Build 2023.
ChatGPT will now use Bing as the default search engine and provide users with a search experience that delivers more timely and up-to-date answers.
This integration allows ChatGPT to base its responses on search and web data, allowing users to get quotes and learn more right in their chat conversations.
The new functionality is rolling out today for ChatGPT Plus subscribers and will soon be available to free users via a simple plugin activation process.
Expanding the Bing ecosystem
Bing’s integration with ChatGPT is part of a broader commitment by Microsoft and OpenAI to support and grow the AI plugin ecosystem.
The common plugin platform allows developers to create and submit plugins that work across multiple platforms including Bing, ChatGPT, Dynamics 365 Copilot, Microsoft 365 Copilot, and Windows Copilot.
Bing’s expanded support for plugins gives users more relevant recommendations based on conversations.
Plugins range from OpenTable and Wolfram Alpha to newly added partners like Expedia, Instacart, Kayak, Klarna, Redfin, TripAdvisor and Zillow.
Examples of the functions of the plugins are:
- Expedia offers interactive travel planning, enabling a seamless travel experience.
- With Instacart, Bing users can turn planned dinner menus into shopping lists and place orders for delivery at their favorite grocers.
- Klarna provides curated product recommendations for users looking for shopping advice and inspiration.
- Redfin allows users to describe their ideal home in everyday language, while Bing Chat finds matching offers.
Bing plans to bring these experiences to Bing Chat and the Edge sidebar in the coming weeks.
Integration with Microsoft’s Copilots
Beyond ChatGPT, Bing integrates Microsoft’s copilots.
The newly announced Windows Copilot will leverage Bing Chat to provide personalized answers, relevant suggestions, and quick actions across Windows 11 apps.
Microsoft and OpenAI’s joint plugin platform will also be natively integrated into Microsoft Edge, marking a first in integrating AI-powered search into a web browser.
As Bing continues to evolve, the transformation of search is well underway, and these latest developments are another step in that journey.
Featured image created by the author using Midjourney.