3 tools to create SEO content briefings

Creating search-optimized content can present a dilemma. Experienced writers don’t always understand search engines, and experienced search optimizers aren’t necessarily good writers. The distinction is important because Google values ​​quality content—clear explanations that reflect personal expertise, experience, and authority. That’s the purpose of an SEO content brief, an overview of what to include in an … Read more

Here’s how to adjust your mindset to succeed in your trading career

Opinions expressed by Entrepreneur contributors are their own. The goal of every trader is to achieve greater success. They want more consistency, more profit, and more time to enjoy life. These goals are very valuable, but few traders achieve them. are you referring to Every day, week, month or year, you set profit goals (I … Read more

Study: Klaviyo, Text Messaging Drives DTC E-Commerce

Klaviyo’s text messaging service was surprisingly popular in an anecdotal study of 50 direct-to-consumer brands. The review also found that most brands used pop-ups to capture emails, but didn’t seem to use a welcome series. I recently researched how DTC brands use email marketing. I created a list of companies based on Jasper’s AI chat … Read more

Don’t let the ChatGPT boom go to waste

Opinions expressed by Entrepreneur contributors are their own. We are on the cusp of a technological revolution not seen since the dot-com boom of the 1990’s. Microsoft and Google race to launch competing products based on the technology that powers them. All that’s left is for smaller startups to rebrand themselves to ride the hype … Read more

SVB insider: Employees are annoyed with the CEO

Last Wednesday night, Silicon Valley Bank CEO Greg Becker and his executive team announced they hoped to raise $2.25 billion in capital and sell $21 billion in assets, but suffered a $1.8 billion loss. The announcement set the stage for a bank run that ensued as customers rushed to get their money from the bank. … Read more

Zappos relies on “shoeperstious” Internet trends

Have you heard of “The Shoe Theory”? We neither. But there’s a superstition gaining traction on social media that gifting shoes to your significant other will ultimately result in him kicking you to the curb. #Shoetheory popped up on TikTok around Christmas last year and is based on an old legend that shoe gifts are … Read more

6 ways your business will benefit from better community participation

Opinions expressed by Entrepreneur contributors are their own. Small business owners and entrepreneurs often have a long list of things to do, and while there may not seem to be enough hours in the day, making time for community engagement should be a priority. The opportunity to make a positive impact through community involvement results … Read more

Better to be bullish or bearish? Being both is the best approach

How to power the POWR Pairs trades to reduce risk and increase returns across a wide range without changing the market environment. After a brilliant start to 2023, the shares have fallen back to an almost unchanged level for the year. The NASDAQ 100 (QQQ) is still up nicely so far in 2023, up just … Read more

Better to be bullish or bearish? Being both is the best approach

How to power the POWR Pairs trades to reduce risk and increase returns across a wide range without changing the market environment. After a brilliant start to 2023, the shares have fallen back to an almost unchanged level for the year. The NASDAQ 100 (QQQ) is still up nicely so far in 2023, up just … Read more