Local Pack Clustering – Understanding Google’s ranking patterns

How much do local package results depend on location? It’s no secret that SEO professionals spend a lot of time looking at search results and map packages. So much time, in fact, that we sometimes start to notice patterns. When Mordy Oberstein spotted that 2-1 ranking pattern on the map, you knew we had to … Read more

5 PPC Tips for Tech Companies

More and more companies are discovering the benefits of a well-executed PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types available in Google and Microsoft Ads, a sophisticated PPC program can support potential buyers at every part of their journey. However, competitive keywords can be … Read more

SEO for a dental clinic: 3 essential elements

SEO for a Dental Clinic: 3 Essential Elements

SEO or search engine optimization is an important part of every clinic’s online marketing strategy. Clinic owners who ignore SEO are doing themselves and their patients a disservice. In this blog post, we outline three key aspects of dental SEO that every clinic should focus on. Read on to find out more! 1. Claim and … Read more

What about the new website?


Check out our new website! You may have noticed this big, honking new LSGSEO logo in the middle of the homepage. I thought it was worth explaining. A few years ago, some on the team felt strongly that calling it a “local” SEO guide gave the impression that we only did local SEO, which was … Read more

Manage finances: avoid overwhelm and support business growth

Local SEO Search Logo

In today’s rapidly evolving business landscape, managing finances plays a critical role in the success and growth of any business. However, traditional financial management methods are no longer sufficient. To navigate the competitive market, companies must leverage digital marketing, search engine optimization (SEO), and smart sales strategies. This blog explores the importance of digital marketing … Read more

How to optimize your Google business name for better ranking

Did you know that your business name is the second largest ranking factor according to Whitespark’s 2023 Ranking Factor Study? Many people may assume that your business name isn’t really something you can use to support your SEO efforts, but I beg to differ. How new businesses should optimize their business name for better rankings … Read more

Use this strategy to wipe your fraudulent competitors off the map

This could be due to Mike Blumenthal’s theory Near media: that Google’s spam detection AI has been trained on a limited number of confirmed spam emails. If reviewers or company profiles show patterns similar to those in this limited data set, their reviews will be automatically filtered. This could explain why evolving spam methods like … Read more

How to take marketing campaigns from good to great [Webinar]

What separates a great performance marketing campaign from the average ones? In this fast-paced digital landscape, are you doing whatever it takes to keep up with recent advances and increasing consumer demands? With the widespread adoption of AI and other cutting-edge technologies, 2023 has proven to be a pivotal year of change. And as technology … Read more

How a web design agency in Toronto can help grow your business

It’s no secret that building a strong online presence is vital to the growth and success of any business. A well-designed website is crucial to creating a professional and effective online image. Let’s explore the benefits of hiring a web design agency in Toronto and how their expertise can help grow your business. Benefits of … Read more