How to effectively manage practitioner listings with BrightLocal

Are you curious about the practitioner listings and how they can benefit various professionals, from lawyers to fitness trainers? Practitioner listings offer a tailored approach to online business directories, allowing individual professionals to showcase their skills and connect with potential clients seeking specialized services. In this article, we explore the pros and cons of practitioner … Read more

How high-quality data connects search, content and AI success

Data is the lifeblood of search. The remarkable development of AI and the introduction of generative AI are based on data. However, the success of an innovation, a product or a technological advance depends on the quality of this data. When combining generative AI, search, and content marketing, leveraging the right data is critical. Data … Read more

How to Do Dental Practice SEO That Gets Results

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Good search engine optimization (SEO) can make the difference between a successful dental practice and one that is struggling to make ends meet. When patients look for a new dentist, they almost always start with a Google search. If your practice doesn’t rank at the top of the results, you’re missing out on a lot … Read more

Local Pack Clustering – Understanding Google’s ranking patterns

How much do local package results depend on location? It’s no secret that SEO professionals spend a lot of time looking at search results and map packages. So much time, in fact, that we sometimes start to notice patterns. When Mordy Oberstein spotted that 2-1 ranking pattern on the map, you knew we had to … Read more

5 PPC Tips for Tech Companies

More and more companies are discovering the benefits of a well-executed PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types available in Google and Microsoft Ads, a sophisticated PPC program can support potential buyers at every part of their journey. However, competitive keywords can be … Read more

SEO for a dental clinic: 3 essential elements

SEO for a Dental Clinic: 3 Essential Elements

SEO or search engine optimization is an important part of every clinic’s online marketing strategy. Clinic owners who ignore SEO are doing themselves and their patients a disservice. In this blog post, we outline three key aspects of dental SEO that every clinic should focus on. Read on to find out more! 1. Claim and … Read more

What about the new website?


Check out our new website! You may have noticed this big, honking new LSGSEO logo in the middle of the homepage. I thought it was worth explaining. A few years ago, some on the team felt strongly that calling it a “local” SEO guide gave the impression that we only did local SEO, which was … Read more

Manage finances: avoid overwhelm and support business growth

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In today’s rapidly evolving business landscape, managing finances plays a critical role in the success and growth of any business. However, traditional financial management methods are no longer sufficient. To navigate the competitive market, companies must leverage digital marketing, search engine optimization (SEO), and smart sales strategies. This blog explores the importance of digital marketing … Read more

How to optimize your Google business name for better ranking

Did you know that your business name is the second largest ranking factor according to Whitespark’s 2023 Ranking Factor Study? Many people may assume that your business name isn’t really something you can use to support your SEO efforts, but I beg to differ. How new businesses should optimize their business name for better rankings … Read more