4 mins read

Fospha as TikTok’s new measurement partner

Understanding media performance in digital marketing is like navigating an ever-changing maze. The emergence of platforms like TikTok has revolutionized the way brands engage with their audiences, creating additional complexity and opportunity. However, due to regulatory changes such as GDPR and iOS 14.5 updates, e-commerce brands now face a growing challenge: gaining clear insight into […]

2 mins read

OpenAI disables faulty AI detector

OpenAI has discontinued its AI classifier, a tool used to identify AI-generated text, after criticism of its accuracy. The termination was subtly announced via an update to an existing blog post. OpenAI’s announcement reads: “As of July 20, 2023, the AI ​​classifier will no longer be available due to its low accuracy. We are working […]

3 mins read

Google recommends a performance max upgrade for DSA and GDA

Google has announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers. The AI-driven platform optimizes performance across channels by allowing users to customize their inputs to better respond to unique business needs. Advertisers saw an average 15-20% increase in conversions after switching to a unified campaign strategy. Keywordless […]