A redirect occurs when someone asks for a specific page but is redirected to another page. Often, the site owner would delete the page and set up a redirect to direct visitors and search engine crawlers to a relevant page – a much better approach than sending them annoying, experience-damaging 404 messages. Redirects play a … Read more
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, countless websites compete for the top spot in the Google rankings. And with the top three rankings on Google results pages receiving a whopping 77% of all organic clicks, it’s easy to see why competition is so fierce. One of the … Read more
Google has been accused of downplaying the quiet increase in ad auctions. The search engine admitted in the federal antitrust case that it “often” increases ad prices by up to 5% without telling advertisers — sometimes as much as 10%. But marketers accuse the search engine of being too “conservative” with these numbers because, in … Read more
The author’s views are solely his own (except for the unlikely event of hypnosis) and may not always reflect the views of Moz. Discover key statistics about Google’s Search Generative Experience and its impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with … Read more
Google released an update to its Helpful Content Update in September 2023, which is expected to be fully available by the end of the month. Key changes include: Relaxed guide to AI-generated content Action against third-party content A stern look at false freshness Better guidance for self-assessment of content usefulness Compared to previous updates, most … Read more
At the Google I/O developer conference in May 2023, CEO Sundar Pichai announced the company’s upcoming artificial intelligence (AI) system, Gemini. The Large Language Model (LLM) is developed by the Google DeepMind division (Brain Team + DeepMind). It could compete with and potentially outperform AI systems like OpenAI’s ChatGPT. While details are still scarce, here’s … Read more
Google has started rolling out an update to its helpful content system. The last update to the Helpful Content system was the December 2022 Helpful Content Update. The update started on September 14th and should take approximately two weeks to be fully available. What’s new. Google said“The helpful September 2023 content update is rolling out … Read more
Last updated on August 25, 2023 at 5:45 p.m Free guest posting sites: In the world of internet, an authority backlink is mandatory for site ranking in Google SERPs and blogs/websites also require building authority (which implies trustworthiness from customers and users). Guest posting enables valuable content for other reputable websites in your work/research niche. … Read more
E-commerce link building is an essential step that separates average online stores from high-performing ones. Or to put it another way, it’s a move that gives you a bigger stake in one $6.3 trillion industry than your competitors. So what if you sell great products? People can’t buy them if they can’t find them. Link … Read more
You already know that web optimization (search engine marketing) is an natural means of driving site visitors to a model’s web site. What you don’t know is make web optimization site visitors technology work to your model with out draining your finances. Correction: you don’t know but. We’ll demystify the method and make it easier … Read more