Local SEO is an essential aspect of online marketing for businesses looking to attract customers within a specific geographic location.

It’s important to ensure that your website is optimized for local search so that it ranks high on Google when users search for keywords relevant to your business, products or services.

In this post, we cover some tips on how to rank higher in local search engine optimization in 2023.

Focus on onsite SEO

Onsite SEO seems to be the most powerful way to affect your ranking on Google. “Onsite” refers to optimizing the content, structure and code of your website.

This includes optimizing your title tags and meta descriptions, using relevant keywords, and ensuring your content is high quality and useful to everyone who reads it.

To optimize your onsite SEO, first conduct an SEO audit of your website. This will help you identify which pages to prioritize and what new content to create, and will allow you to spot technical issues that may be impacting your rankings.

Strategic internal linking is an essential part of local SEO

Internal linking is an essential part of onsite SEO as it helps search engines understand the structure of your website. Pay close attention to the internal links that appear in the body of the text and spend a lot of time crafting your anchor text. The anchor text is what makes internal linking so powerful.

It also helps users navigate your site and find relevant content.

Make sure your internal linking is natural and not forced as this can do more harm than good to your ranking. And don’t be afraid that more than one internal link will lead to the same page. Just make sure you use different anchor text variations.

Focus on CTR

Click-through rate (CTR) is a measure of how often people click on your website’s search results when they see it.

Technically, CTR is the number of clicks your page gets divided by the number of times your page appears in the SERPs.

The equation: Clicks ÷ Impressions = CTR

A high CTR indicates that your website is relevant and engaging to users, which can improve your ranking.

To improve your CTR, focus on creating compelling titles and meta descriptions. Use relevant keywords and include a clear call to action (CTA) in your meta description.

Also, make sure that your website has a lot of positive reviews as this can encourage users to click on your website.

Essentially, you’re trying to do whatever it takes to persuade potential customers to choose you over your competitors.

TL;DR

• Optimizing your website for local SEO is essential if you want to attract customers within a specific geographic location.
• By focusing on onsite SEO, internal linking and click-through rate, you can improve your local search rankings and attract more local customers to your business.