DataBrain: Buyer-Going through Dashboards on Rockset & Postgres
9 mins read

DataBrain: Buyer-Going through Dashboards on Rockset & Postgres


  • DataBrain, a SaaS firm, was utilizing PostgreSQL via Amazon RDS to land and question incoming buyer information.
  • Nevertheless, PostgreSQL couldn’t scale, shortly ingest schemaless information, or effectively run analytics as DataBrain’s information grew.
  • Plus, incoming buyer information had a dynamic schema, making it painful and costly for DataBrain to wash the info for PostgreSQL and run queries.
  • Rockset solved these information issues, delaying the necessity to rent an information engineer and saving DataBrain storage prices by offloading some information to Amazon S3.

The Working System for GTM Groups

Organizations perceive that their means to make their clients comfortable and profitable is immediately correlated to the standard of insights they’ll draw about every buyer. And these insights should not solely be related, however actionable in actual time. Realizing a buyer is confused as we speak as a substitute of tomorrow might be the distinction between protecting the client comfortable and protecting the client, interval. This drawback is particularly acute for groups whose job is to proactively interact with clients. That is the place DataBrain steps in.

DataBrain offers go-to-market groups with data-driven insights in regards to the well being of their accounts by leveraging real-time buyer information. By connecting to a variety of present SaaS instruments after which analyzing the info, DataBrain’s dashboard surfaces suggestions for account groups, in addition to permits them to drill down into information to find invaluable insights.


Maybe the account hasn’t been adopting new options, or it has had vital contact factors with assist just lately. That highlights a possible churn threat. Or maybe the account has taken benefit of recent capabilities, highlighting an upsell alternative. DataBrain analyzes a variety of knowledge factors throughout the client’s system and recommends potential actions.


With DataBrain, GTM groups corresponding to buyer success, gross sales operations and even product know the best way to focus their time and craft their communication based mostly on real-time account information. CEO and founder Rahul Pattamatta describes DataBrain as “the working system for GTM groups.”

However as a fast, fast-growing firm in a aggressive house, DataBrain was operating into a number of challenges with its information stack.

Problem 1: Scaling PostgreSQL for Analytics

DataBrain was utilizing PostgreSQL via Amazon RDS to land and question each incoming buyer information in addition to inner firm information. This made sense when DataBrain didn’t have giant quantities of knowledge or complicated queries to run. PostgreSQL within the cloud was additionally easy to arrange and well-established as a expertise.

Nevertheless, DataBrain’s buyer base and utilization was rising quick. One buyer was already producing 60 million rows of knowledge. That was when DataBrain began to run into the pure limitations of PostgreSQL: excessive question latency for any kind of analytical question. PostgreSQL is simply not optimized for analytics. This was particularly obvious at scale.

“Writing SQL in opposition to an RDS occasion was simply unattainable,” Pattamatta stated. “Our queries had been taking too lengthy and our app began to trip. This was unacceptable to our clients.”

DataBrain initially experimented with the extra analytics-optimized Amazon Redshift, however discovered it too gradual for its use case, with queries taking near 10 seconds.

Problem 2: Managing Consistently-Altering Schema on Buyer Knowledge

One other drawback DataBrain confronted was efficiently ingesting the semi-structured buyer information into PostgreSQL.

“We have now to handle a dynamic schema and folks defining a bunch of various metrics of their JSON,” Pattamatta stated. “It was actually laborious for us to grasp what they had been sending us.”

Each time new columns had been added to JSON, the engineers at DataBrain went via nice effort to scan and establish the modifications within the schema earlier than updating the info. This wasn’t sustainable. DataBrain wanted a more-automated option to detect and handle schema modifications.

“I didn’t need to rent an information engineer to jot down ETL scripts to make these transformations everytime,” Pattamatta stated.

Problem 3: Accelerating Buyer Time-To-Worth

Lastly, DataBrain wanted to spice up its efficiency.

“This can be a aggressive house and to be able to stand out, I needed to verify our product has the quickest consumer expertise and our clients expertise the least time to their aha second out there,” Pattamatta stated.

This meant having the ability to routinely index the info throughout the preliminary ingest in order that clients can effortlessly get insights immediately on no matter questions they’ve.

“I would like our product to be as self-service as potential,” Pattamatta stated. ”I noticed different options that required clients to spend quarter-hour with an engineer to arrange the preliminary integrations. I would like my clients to only level their integrations at us and have it work inside seconds.”

Serving to DataBrain Scale and Speed up

Pattamatta heard about Rockset on a podcast with Rockset’s CTO and co-founder Dhruba Borthakur.

“I used to be initially drawn to Rockset as a result of it appeared to supply a chic answer to my schema drawback,” Pattamatta stated. “The truth that it may do analytics shortly was additionally necessary.”

Pattamatta was impressed by how simple it was to deploy Rockset.

“The serverless nature of Rockset made it extremely easy to start out on,” he stated. “It took us solely a pair days to arrange our information pipelines into Rockset and after that, it was fairly straight ahead. The docs had been nice.”

Resolution 1: Scale utilizing Rockset’s PostgreSQL integration

DataBrain took benefit of the native integration Rockset has with PostgreSQL. Desired datasets are immediately and routinely synced into Rockset, which readies the info for queries in a couple of seconds. Rockset then returns question outcomes, even for complicated analytical ones, in milliseconds.

Most significantly, Rockset is horizontally scalable. Compute and storage are utterly decoupled in Rockset, enabling DataBrain to cost-optimize for the specified efficiency degree. In addition to letting DataBrain keep away from doing analytics in expensive PostgreSQL, Rockset additionally allowed DataBrain to dump a big portion of its information from PostgreSQL into an S3 information lake, saving considerably on storage prices. And with a comparable connector for S3 (and many different sources), Rockset can routinely keep in sync with each supply databases by studying their change streams.

Resolution 2: Ingest Dynamic, Semi-Structured Knowledge

Rockset helps schemaless ingestion of uncooked semi-structured information. The schema doesn’t must be recognized or outlined forward of time, and no clunky ETL pipelines are required. In different phrases, Rockset doesn’t require a schema however is nonetheless schema-aware, coupling the flexibleness of schemaless ingestion at write time with the flexibility to deduce the schema at learn time. That is precisely what Databrain was searching for. By adopting Rockset, DataBrain didn’t want to rent an information engineer simply to handle ETL scripts.

Resolution 3: Rockset’s Converged Index

DataBrain wanted its clients’ semi-structured information to be listed shortly so it may question the info instantly and present insights to clients immediately. Rockset solves this via it’s Converged Index expertise, which creates three totally different indexes — a row index, a columnar index, and inverted search index — every optimized for various entry patterns, together with key-value, time-series, doc, search, and aggregation queries.

Whereas most databases are optimized just for sure forms of information or queries, Rockset can return very quick question outcomes with out figuring out upfront the form of the info or the kind of queries. Each level lookups and mixture queries might be extraordinarily quick. Rockset’s P99 latency for filter queries on terabytes of knowledge is within the low milliseconds.

This gave DataBrain each the pace and adaptability to considerably enhance the efficiency of its service whilst its buyer base grows.

Rockset Provides DataBrain Flexibility and Velocity

In abstract, DataBrain was in a position to reap the benefits of Rockset’s out-of-box integration with PostgreSQL to dump its analytical workloads into the sooner, extra cost-efficient Rockset. Rockset’s Good Schema function was additionally important, permitting DataBrain to make use of real-time SQL queries to extract significant insights from uncooked semi-structured information ingested and not using a predefined schema. Lastly, Rockset’s Converged Index permits low information latency and question latency, giving DataBrain the pace to remain forward of its opponents.

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