Driving Trade Transformation By the Use of Knowledge
4 mins read

Driving Trade Transformation By the Use of Knowledge

As organizations look to enhance enterprise operations and outcomes, world industries are pushing for data-driven transformation. The 2021 Cloudera Knowledge Influence Awards acknowledge these organizations which have pulled forward of the pack with efforts to leverage the ability of information to enhance operations and higher serve their clients.

The finalists within the “Trade Transformation” class are MTN, Nationwide Funds Company of India (NPCI), Sberbank, and Financial institution Negara Indonesia (BNI). Their use of Cloudera expertise supplies a mannequin for others to comply with as they embark on their very own data-driven transformative journeys.

…and congratulations to the winner: MTN 


A multinational cell communications firm delivering companies in Africa and Asia and the massive winner of the 2021 Trade Transformation Award, MTN was on the lookout for a 360-degree buyer view and real-time decision-making throughout the 21 markets it serves. To perform that, the corporate wanted to resolve points round outdated utilization knowledge, restricted storage and processing capabilities, siloed operations, and a restricted view of shoppers. 

MTN leveraged a knowledge lake powered by the EVA (Enterprise Worth Analytics) platform and deployed Cloudera CDP to unify knowledge entry throughout its operations. The consequence was a 56% enhance in knowledge utilization. The corporate now has a single, holistic view of your complete enterprise, which helps with upselling, cross-selling, and buyer retention. It is a win for MTN’s clients who’re in a position to make the most of a extra related life. 


Nationwide Funds Company of India (NPCI) is a division of the Reserve Financial institution of India created in 2008 to function retail funds methods. 

The group wished to enhance understanding of its clients’ transactional conduct by creating person profiles primarily based on the large volumes of collected knowledge. NPCI processes greater than 6 billion transactions each month. 

Challenges included safety considerations, an unlimited enhance in transactional knowledge, and the necessity to scale to maintain up with development.

Utilizing Cloudera, NPCI constructed a knowledge lake for its buyer conduct knowledge. Making use of synthetic intelligence (AI), the group is now in a position to construct profiles primarily based on person patterns and conduct. As well as, the corporate is utilizing machine studying (ML) for fraud detection. In the end, the objective was to enhance the client expertise with out compromising safety.


Russia’s banking big Sberbank wished to enhance its knowledge administration methods so it may ship personalised shopper choices. However first the corporate needed to take away obstacles similar to a expensive legacy knowledge administration platform and a restricted capacity to deal with the growing velocity and scale of incoming knowledge.

Sberbank discovered its resolution within the Cloudera platform, which it makes use of to handle the whole knowledge lifecycle and energy personalised companies. 

The system permits Sberbank to course of tens of terabytes of incremental knowledge in a matter of hours. Consequently, Sberbank has been in a position to introduce new presents primarily based on buyer knowledge insights and achieved NPV (internet current worth) will increase of as much as 20% in a few of its campaigns. Buyer complaints have additionally decreased considerably.


Financial institution Negara Indonesia (BNI) is certainly one of Indonesia’s largest banks and operates branches throughout Asia in addition to London and New York. The corporate got down to enhance cross-selling and improve its bank card enterprise by giving cardholders extra management and visibility of their funds. To perform these objectives, the corporate wanted to beat challenges involving knowledge archiving and visibility into buyer knowledge. 

BNI applied a Cloudera resolution to streamline knowledge archiving and began to construct analytical fashions enabling real-time cross-selling. It additionally began storing transactional knowledge in an operational knowledge retailer designed for giant knowledge. 

Consequently, BNI has loved a 30% discount in annual storage prices, improved its cross-selling efforts, and offered credit score cardholders with enhanced companies.

Winner of the Knowledge Influence Awards 2021: Trade Transformation

Be part of us in congratulating MTN for constructing a platform which has enabled a whole lot of use instances throughout a number of enterprise areas and enabled new digital options for its clients throughout Africa.

You’ll be able to turn into a knowledge hero too

Be part of us in celebrating Cloudera knowledge heroes from all seven classes and e mail us at ClouderaEngaged@cloudera.com to search out out how one can apply for subsequent 12 months’s nominations.  


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