Elon Musk shares vision for “Twitter 2.0”
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Elon Musk shares vision for “Twitter 2.0”

Twitter CEO Elon Musk reveals six ways he plans to transform Twitter into an “everything app,” including long tweets, encrypted DMs, user-to-user payments and more.

In a series of slides titled “Twitter 2.0,” Musk outlined his plans at an internal meeting:

The slides show the following goals for the future of Twitter:

  • advertising as entertainment
  • Video
  • Long tweets
  • Encrypted DMs
  • Long tweets
  • Restart Blue Verified

Musk posted the slides to Twitter without further context, making it difficult to get too deep into his plans for the company. However, we can gather some information from the mock-up screenshots on each slide.

advertising as entertainment

Musk plans to make advertising on Twitter more fun by showing a sample ad from HBO Max that reads like a Buzzfeed quiz.

Elon Musk shares vision for Screenshot from: twitter.com/elonmusk, November 2022.

The text says:

“Are you Targaryan, Valeryon, or Hightower?

Like this tweet and I will analyze your profile so you know which house you belong to and what role you would play in the world of #LaCasaDelDragon.”

For context: The advertisement refers to the show House of Dragons, a spin-off of Game of Thrones.

The ad text reminds me of those buzzfeed quizzes where you answer a series of questions to determine which character on a TV show you would be.

The virality of these quizzes leads me to believe that Twitter’s advertising direction could generate meaningful engagement.

Can this form of advertising attract new customers who are not yet familiar with the product? Probably not, but it could be an effective way to increase brand awareness.

Video

The example above only includes a thumbnail and placeholder text, and doesn’t allow for much speculation about Musk’s plans for videos on Twitter.

Elon Musk shares vision for Screenshot from: twitter.com/elonmusk, November 2022.

However, if Musk’s tweets are anything, his plans could include bringing back short-form video app Vine:

Musk may also be planning to compete with YouTube, claiming he can offer higher payouts. Mr. Beast, YouTube’s most popular creator, is skeptical of this claim:

Long tweets

Elon Musk shares vision for Screenshot from: twitter.com/elonmusk, November 2022.

Musk includes a screenshot of Twitter’s Notes feature to illustrate his plans for long-form tweets.

Twitter began testing Notes with a limited number of authors earlier this year.

You can see this feature in action by visiting the @TwitterWrites account page and navigating to the Notes tab.

Encrypted DMs

Elon Musk shares vision for Screenshot from: twitter.com/elonmusk, November 2022.

This function is self-explanatory.

Encrypted DMs are becoming the industry standard for social media sites. Meta introduced end-to-end encryption for its messaging tools in January, and now Twitter is following suit.

Reverse-engineering expert Jane M. Wong recently uncovered evidence of Twitter’s encrypted DMs, suggesting the update may be available soon.

(New) Blue Verified

Elon Musk shares vision for Screenshot from: twitter.com/elonmusk, November 2022.

The upcoming Blue Verified relaunch will include the following features:

  • A blue “verified” check mark
  • Preferred placement at the top of replies, mentions, and search results
  • See 50% less ads
  • Upload longer videos
  • Get early access to new features

The text at the bottom of Musk’s slide indicates that the $7.99 per month price is a “limited time offer,” suggesting the price could increase in the future if users don’t commit now.

payments

Elon Musk shares vision for Screenshot from: twitter.com/elonmusk, November 2022.

Musk’s slide doesn’t include any information about his plans for payments on Twitter. However, those plans were shared earlier this month.

Speaking to advertisers, Musk says he wants to transform Twitter into a digital marketplace where creators can set their own prices for content.

This allows creators to sell educational videos, for example, at a price they think is fair.

To that end, Musk believes this type of payment system will open the door for users to send money directly to other users on Twitter.


Featured image: FellowNeko/Shutterstock

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