Examined: Is Wix Good For search engine optimisation In 2021?

Wix On-page SEO Check

Wix has lengthy had a foul rep for search engine optimisation. However in 2021 is that dangerous rep nonetheless justified?

That is the primary put up in a brand new sequence the place we’ll be digging into the “out the field” on-page search engine optimisation of the world’s hottest CMS programs.

We’re primarily going to be specializing in what you may (or can’t) do in every CMS (which is straight comparable), and any inherent search engine optimisation issues or advantages we uncovered.

We’ve tried to maintain every CMS as near a clear set up as potential. Nevertheless, the place there are extensively adopted plugins (for instance YOAST for WordPress, which is lively on over 5 million websites) we’ve arrange our exams websites with these “customary” plugins in place.

In our first CMS evaluate we’ll be specializing in Wix, a CMS that continues to be well-liked with small companies, and in response to w3techs has a present market share of two.5%.

Learn on to find:

  • how properly setup for on-page search engine optimisation Wix is out the field,
  • how one can configure your Wix website to rank greater in Google,
  • the technical search engine optimisation points we discovered on the platform

Let’s get began with a abstract.

In Abstract: Is Wix good for search engine optimisation?

The attraction of Wix — and the explanation it’s so well-liked with small enterprise homeowners — is that it’s ridiculously simple to arrange an internet site. Enroll, click on a number of buttons on a wizard, choose a theme, and you’ll be up and working in an hour or so.

wix homepage

But it surely’s that inherent simplicity that makes Wix a lot much less interesting to search engine optimisation professionals.

Whereas the search engine optimisation fundamentals (titles, meta tags, and so on) are controllable, the platform (and the entrance finish code it generates) is comparatively inflexible. Which makes deeper optimization and tinkering tougher.

Velocity is a selected downside. And one which’s going to turn out to be more and more laborious to disregard as Core Net Vitals comes into play this yr.

We must always level out nonetheless that Wix’s velocity points are primarily attributable to:

  1. code bloat, and
  2. the blanket loading of scripts and kinds (even when unutilised) sitewide.

It is a downside that’s shared by many main WordPress web page builders. So it’s not only a Wix subject.

And general, Wix has come a great distance previously few years. It’s now not the whole search engine optimisation bin fireplace that it has lengthy been thought of.

There’s a fairly intuitive search engine optimisation wizard that can assist with establishing some search engine optimisation fundamentals, and also you’ll be capable of get your website listed by Google just about immediately with out having to go away the platform.

Backside line:

We wouldn’t go so far as to say that Wix was “good” for search engine optimisation. However in a comparatively uncompetitive area of interest, it is best to be capable of optimize a Wix website sufficiently to rank on web page one.

We’re going to cowl intimately how Wix handles management of the search engine optimisation fundamentals.

However first, right here’s a abstract of our findings.

Wix SEO Scoring

Now let’s have a look at how we examined Wix, then get the dangerous stuff out of the way in which.

How we examined Wix for search engine optimisation optimization

We’ll begin this part with a caveat.

We’re not Wix professionals. And if you’re, you could have options to a few of the web page velocity and code bloat points we recognized.

So for those who’re studying this and your thoughts is screaming “that’s simple to repair!” then don’t be shy. Depart a remark or drop us an e-mail and we’d be glad so as to add your perception.

However we’re specialists in net improvement and search engine optimisation. And let’s be sincere, most enterprise homeowners who select to make use of Wix for his or her web site are going to be utilizing it for the drag and drop, beginner-friendly performance — in order that’s what we’ve targeted our findings on.

For testing, we arrange a small Wix website on a customized area utilizing the Wix Enterprise Limitless plan.

wix business unlimited plan

The demo content material loaded in was adequate for testing, however we additionally messed round with layouts and so on to see what we might:

  1. break
  2. enhance

As well as, we additionally examined two of the preferred Wix templates (right here).

The exams included guide evaluate, working the Wix websites by our personal search engine optimisation audit device, and testing utilizing third social gathering instruments similar to Google’s PageSpeed Insights and GTMetrix.

Wix search engine optimisation: The great, the dangerous, and the ugly

Earlier than reviewing Wix’s management of on-page search engine optimisation components, we’re going to cowl a few of the greatest search engine optimisation drawbacks we discovered on the platform. And we’ll additionally cowl one of many main pluses we discovered.

Ugly: Velocity issues in search engine optimisation, and Wix is lagging behind

Velocity has been a confirmed search engine optimisation rating issue since 2010 for desktop, and 2018 for cell.

And with Core Net Vitals quickly to be a part of the algorithm, it’s going to turn out to be more and more necessary.

Sadly — no less than out the field — Wix’s loading speeds are lower than preferrred.

The homepage of our Wix check website scored simply 37 on Google’s PageSpeed Insights. And it failed the Core Net Vitals “lab” measurable metrics Largest Contentful Paint and Cumulative Structure Shift.

wix pagespeed

A Time to Interactive of 13.9 seconds is especially poor.

The trigger?

Primarily a boatload of render-blocking Javascript.

wix render blocking javascript

Notice: this was with minimal “apps” working on the positioning. The one ones we put in had been “bookings” and “weblog”. We’re fairly positive that if we added extra apps issues would get even worse.

wix apps

The homepage of our check website does have a number of issues happening which might gradual issues down (for instance a picture carousel). So let’s see how an extraordinarily plain weblog web page does.

wix blog page speed

Not a lot better, however no less than it handed Cumulative Structure Shift…

And we’re not exaggerating after we say the weblog web page is extraordinarily plain. It truly is only a white web page with some textual content.

wix blog post

Which makes the Time to Interactive of 11.3 seconds… properly…  horrendous.

In order that’s our check website. Let’s see how two of the preferred Wix templates carried out.

wix popular theme tests

In a nutshell:


With a versatile CMS, significantly a self hosted one, there are numerous actions you may take to hurry up an internet site. We coated 39 of them in this pagespeed information.

However with Wix, it appears the vast majority of the scripts are a part of the core, and there’s not an enormous quantity you are able to do about them.

Most Wix web page velocity guides we discovered (together with Wix’s personal velocity optimization information) targeted on fundamentals like:

  • optimizing pictures
  • minimizing animations
  • lowering kinds and fonts

All good recommendation. However when your scripts are taking 2-4 seconds to load, it’s a bit like making an attempt to chisel away at a mountain with a toothpick.

So it seems that Wix has some severe velocity points. However once more, if you understand of options then hit us up within the feedback.

Dangerous: Wix’s web page builder generates a ton of pointless code

Web page builders are useful.

They permit web site homeowners with out technical and coding expertise to shortly create advanced, visually interesting layouts.

Wix’s web page builder within reason intuitive and affords a strong choice of pre-built templates.

wix editor

However like many web page builders, it additionally generates a ton of pointless code on the entrance finish (aka code bloat).

And all this additional code provides weight to an internet site, slowing it down.


Have a look at the next part from our check homepage.

wix section

It’s a heading (H2) and a paragraph.

So code clever, all we’d like is:

<h2>Seobility Yoga</h2>
<p>We're so glad…</p>

However right here’s what Wix generates:

<div id="comp-kmap0icq3" class="_1Z_nJ" data-testid="richTextElement">
<h2 class="font_4" type="text-align:middle;line-height:1.25em;font-size:72px">
<span class="color_11">
<span type="text-transform: uppercase;">SEOBILITY YOGA</span>
<div id="comp-kmap0icq4" class="_1Z_nJ" data-testid="richTextElement">
<p class="font_9" type="text-align:middle;line-height:1.875em;font-size:15px">
<span class="color_11">We're so glad...</span>

(At this level we had been getting severe Microsoft FrontPage flashbacks…)

Breaking that down:

  • The h2 is wrapped in a div, and the textual content throughout the H2 is wrapped in 2 spans.
  • The paragraph is wrapped in a div, and the textual content inside it’s wrapped in a span
  • We even have inline kinds (type=”text-align:middle…)

It’s ugly. Fully pointless. And it’s what Wix’s web page builder does for each component on a web page.

You’ll be able to think about how shortly all this code bloat builds up.

The clear answer

Right here’s how we’d do it if we had been seeking to generate clear, minimal, and importantly, reusable code for a:

  • inexperienced background part
  • white, middle aligned textual content
  • a header reworked to uppercase
  • an max internal container width of 800px (responsive)


 <part class="green-panel">
<div class="inner-container">
<h2>Seobility Yoga</h2>
<p>We're so glad....</p>


.green-panel {

.green-panel h2 {

.inner-container {

We might reuse the inexperienced part in a number of areas on our website. And if we ever wished to vary the way it seemed, all we’d have to do is replace the CSS and it might change site-wide.

Does code bloat impression on search engine optimisation?

Properly, it definitely impacts velocity. And we all know velocity issues.

However in our opinion (and it’s an opinion) clear code can also assist Google higher perceive the construction and content material of a web page.

Both approach, the extra code bloat, the slower the positioning. And Wix has a TON of code bloat.

In defence of Wix (form of)

As soon as once more, we’re going to emphasize that this isn’t an issue that’s distinctive to Wix.

Most (however not all) WordPress web page builders additionally generate related, messy, bloated, unoptimized code.

However a number of wrongs don’t make a proper.

Wix’s code is messy. And it doesn’t actually must be. We hope that’s one thing they’ll handle within the close to future.

Good: Wix’s search engine optimisation wizard: The jewel in Wix’s search engine optimisation crown?

Wix are pleased with their search engine optimisation wizard, calling it a

“step-by-step plan designed that can assist you enhance your website’s search engine optimisation.”

Our view?

It’s helpful to a level (will assist to focus on some fundamentals you could have missed), however typically we desire to go in web page by web page and optimize.

And we’d run an search engine optimisation audit — utilizing Seobility after all —  to verify we hadn’t missed something.

As a result of Wix’s search engine optimisation wizard focuses on just some search engine optimisation fundamentals (for instance title tags), and actually simply makes positive you’ve got them in place. You gained’t get a lot suggestions on how properly they’re optimized (and what it is best to do to enhance them), or on different on-page search engine optimisation components which can be holding again your website. So greatest you utilize our search engine optimisation audit device to totally optimize your web site.

However what we do like in regards to the wizard is the easy integration with Google Search Console, and the (nearly) prompt indexing.

You’ll discover the Wix search engine optimisation wizard beneath Advertising & search engine optimisation > Get Discovered on Google.

get found on google

Earlier than you may hook up with Google you’ll must arrange your own home web page’s meta description and title.

You’ll want these orange exclamation marks within the picture beneath to show into inexperienced checks.

wix seo wizard step 1

Wix’s search engine optimisation wizard gives you some options. The title options are usually not dangerous if a little bit dry.

wix seo wizard recommended titles

Nevertheless, the really helpful meta description was moderately annoying because it wouldn’t allow us to proceed with out together with the enterprise identify within the description.

Because the enterprise identify was already within the title we didn’t assume this was crucial. And we all know a factor or two about crafting search engine optimisation optimized meta descriptions.

wix meta description

However egos in examine, and for the sake of testing, we submitted to the machine, and added the enterprise identify as requested. And we had been now in a position to join our website to Google.

wix connect site to google

Only a few clicks…

wix connecting site to google

…and we had been finished.

wix indexing soon

Search Console was all arrange.

google search console

And inside about ten minutes our homepage was listed in Google.

site indexed by google

This isn’t precisely earth-shattering.

However for a non-technical small enterprise proprietor, it’s definitely going to avoid wasting time determining methods to confirm and index a website.

So we’re giving some search engine optimisation props to Wix right here.

On-Web page search engine optimisation Fundamentals: How does Wix measure up?

Now let’s flip our consideration to regulate of a few of the elementary on-page search engine optimisation components.

Does Wix cowl all of them?

Just about. Though not all the time to the extent we’d wish to see.

Right here’s our abstract once more.

Wix SEO Scoring

Notice: having management of an search engine optimisation rating issue is just not equal to its optimization. Whereas Wix will allow you to set (management) a lot of the necessary on-page components, search engine optimisation audit instruments like Seobility supply recommendation on methods to correctly optimize every component, and discover errors in optimization which can be holding again your website. See our search engine optimisation audit information for extra data on methods to absolutely optimize your web site.

search engine optimisation Titles and Meta Descriptions

Management in Wix: Sure

A web page’s title continues to be some of the necessary on-page rating components. And a well-written meta description might help you get extra click-throughs (though Google gained’t all the time use it).

Wix provides you full management over search engine optimisation titles and meta descriptions for every web page in your website.

Notice: we’re working within the Wix Editor (moderately than the ADI) for a little bit extra management.

Simply click on the three dots for extra choices on the web page you wish to edit, then choose search engine optimisation (Google).

wix seo editor

You’ll be capable of edit the web page’s title and meta description and preview the way it will look in search.

wix edit title and meta description

Tip: for extra superior previewing (together with cell preview), try our free SERP Snippet Generator device.

You can even set default title and meta description codecs (with customized variables) for pages in Advertising & search engine optimisation > search engine optimisation Instruments > search engine optimisation Patterns.

default seo settings

The default format can be used if there isn’t any customized title/description in place for a web page.

It’s a helpful fallback. However we suggest crafting an search engine optimisation optimized title and outline for every web page in your website.

Be taught extra about search engine optimisation Titles and Meta Descriptions

Web page slug / URL

Management in Wix: sure

Wix used to create some significantly ugly URLs.

However nowadays, the platform provides you full management over the URLs (or slugs/permalinks) for every web page in your website.

You’ll be able to edit the slug on the identical panel because the search engine optimisation title/meta description.

edit slug

We suggest creating quick, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.

Within the instance above, we modified the slug from choices to yoga-classes. This could assist Google perceive that the web page is an efficient match for the key phrase “yoga courses”.

Essential: for those who change the slug for a web page, you’ll have to arrange a 301 redirect to level the outdated URL to the brand new one. This information from Wix covers methods to do it.

Be taught extra about URL slugs/permalinks

Canonical URLs

Management in Wix: sure

On smaller websites, you in all probability gained’t want to fret about this.

However you probably have a sequence of comparable pages in your website — i.e. concentrating on the identical key phrases, or with very small variations in content material — there could also be occasions while you’ll wish to set a canonical (grasp) URL.

This helps to keep away from duplicate content material points.

Both approach, it’s good to have the choice. And Wix enables you to set the canonical URL for any web page (or certainly disable it altogether) within the Superior search engine optimisation tab.

edit canonical url

Be taught extra about canonical URLs

Index management (robots meta tag)

Management in Wix: Sure

Have a web page you don’t need Google to index?

Wix makes it simple so as to add a “noindex” robots meta tag.

All it’s good to do is swap off the “Present this web page in search outcomes” button on the search engine optimisation (Google) panel…

wix noindex

…and Google ought to take away the web page from their index the subsequent time it’s crawled

Notice: by default (when the button is on) Wix will embrace a robots meta tag set to “index” on every web page. You’ll be able to see a full checklist of Wix’s default search engine optimisation settings right here.

Be taught extra about index management

Heading Tags (h1, h2, h3 and so on)

Management in Wix: sure, however restricted in weblog editor

Heading tags (h1, h2, h3, and so on) assist Google perceive the construction, and subject(s) of your web page.

They need to be correctly nested.

For instance, an h1 tag would typically be the primary subject (degree 1), an h2 could possibly be a subtopic (degree 2), and an h3 could possibly be a sub-sub subject (degree 3) and so on:

<h1>Pets</h1> (subject of the web page)

<h2>Goldfish</h2> (subtopic)

<h3>Caring in your goldfish</h3> (subtopic of goldfish)

<h4>Clear your fish’s tank commonly</h4> (subtopic of caring in your goldfish)

<h2>Cats</h2> (subtopic)

<h3>Caring in your cat</h3> (subtopic of cats)

In Wix’s web page editor you may set heading tags from H1 to H6.

wix heading tags

Nevertheless, when modifying a weblog put up it seems Wix limits headings to H2 and H3.

blog heading tags

Why do they do this? Properly, In this weblog put up Wix state:

“Wix makes use of solely <H1> by <H3> to make issues simpler for customers, and to maintain your supply codes neat and tidy.”

It’s definitely the case that customers who don’t correctly perceive heading tags would possibly use them for type moderately than semantics/construction. However it is a large unfavourable for us.

Why? As a result of it limits the power of  Wix customers to totally search engine optimisation optimize their content material.

At Seobility we commonly go all the way down to the H4 degree in our weblog posts and typically hit H5.

Construction is necessary for search engine optimisation — it permits Google to find out matters and subtopics. And with the current launch of Google’s passage rating algorithm that significance is simply more likely to improve.

So we hope that is one thing that Wix will handle within the close to future.

Be taught extra about heading tags

Structured knowledge (aka schema)

Management in Wix: sure

Structured knowledge (also called schema) might help Google perceive:

  • the kind of content material on a web page (i.e. recipe, evaluate, product, article),
  • the entity behind the web site (i.e. group),
  • and may also be used to indicate extra search options (wealthy snippets)

When you’re not aware of structured knowledge and its impression on search engine optimisation, we suggest studying our wealthy snippets information.

Wix means that you can add customized JSON-LD schema to any web page by the editor.

add schema markup to wix

You should utilize this free device to generate related schema markup for a web page.

For weblog posts, Wix will routinely generate BlogPosting schema.

blogpost schema

Be taught extra about structured knowledge and wealthy snippets

Picture search engine optimisation

Management in Wix: sure

The three most necessary components of picture search engine optimisation are:

  1. Alt textual content (description of the picture for display screen readers and engines like google)
  2. File measurement (smaller = quicker = higher)
  3. File identify (we suggest utilizing descriptive file names)

Wix handles the primary two components properly.

You’ve obtained full management of alt textual content.

wix alt text

And while you add a picture Wix will create (and serve) a WebP model — a light-weight picture format that’s really helpful by Google.

How in regards to the file identify?

The excellent news is that The WebP model retains the unique file identify.

So for those who uploaded cat-on-the-moon.png, the WebP model generated by Wix can be cat-on-the-moon.webp.

The not so excellent news? Wix modifications the file identify of the unique picture you uploaded (on this case a PNG file) to a scorching mess of letters and numbers.

Within the picture beneath you may see the PNG file identify generated by Wix (first pink field) and the WebP file identify (second pink field).

wix image file names

Does this matter?

Presumably not as Google pictures helps WebP. However we’d nonetheless moderately they didn’t fiddle with our optimized file names.


Nonetheless, it’s extra an irritance than a flaw. And we’d say that Wix is comparatively properly set for picture search engine optimisation.

Be taught extra about picture search engine optimisation


Does Wix run over HTTPS? Sure

HTTPS has been a confirmed Google rating sign since 2014.

And in 2021 there’s actually no excuse for any website to nonetheless be working over HTTP. However any search engine optimisation advantages, it’s unsecure.

So we’re happy to say that each Wix website (whether or not on a customized area or not) runs on HTTPS.

Be taught extra about HTTPS

Robots.txt file

Management in Wix: sure

A robots.txt file means that you can cease search engine bots from accessing sure areas of your website.

For instance, you may need a piece with user-generated content material that you just don’t wish to be crawled or listed by Google.

Wix provides you full management of your robots.txt file in Advertising & search engine optimisation > search engine optimisation Instruments > Robots.txt File Editor

edit robots.txt in wix

Be taught extra about Robots.txt

XML Sitemaps

Generated by Wix: sure

An XML sitemap helps Google discover (and index) all of the pages in your website.

Wix routinely units up and maintains XML sitemaps for the varied sections of your website (pages, weblog posts, and so on)…

wix sitemaps

…and while you use their search engine optimisation wizard, can even deal with submitting the sitemaps to Google by Search Console.

sitemaps google search console

So all good right here.

Be taught extra about XML Sitemaps

Bing Webmaster Instruments verification

When discussing search engine optimisation we typically discuss Google. However after all, Google isn’t the one search engine.

So we additionally suggest establishing Bing Webmaster Instruments and verifying your website.

Wix makes it simple so as to add your Bing Webmaster Instruments verification tag (Advertising & search engine optimisation > search engine optimisation Instruments > Website Verification).

bing site verification

And you may also confirm your website with Yandex Webmaster, or add customized code if there’s one other search engine not listed.

Is Wix cell pleasant?

One phrase reply: sure

When designing your website, there’s a very good likelihood you’ll be specializing in the way it appears on desktop.

However cell site visitors overtook desktop site visitors in 2017. And Google now prioritizes the cell model of your website for crawling and indexing.

The excellent news is that Wix websites are absolutely responsive, and (velocity points however) work properly on cell.

Simply be certain to preview how your website appears on each desktop and cell. And bear in mind it’s the cell model of your website that Google will index and rank. So you probably have a function that shows on desktop however not cell, then Google gained’t take it into consideration for rankings.

You’ll be able to swap to cell view by clicking the telephone icon within the Wix editor.

wix mobile view

If Google does discover any points with the cell model of your web site, they’ll let you understand in Search Console.

mobile issues - google search console

So maintain a watch out. However typically, Wix is fairly robust right here.

In conclusion: Wix search engine optimisation is getting higher, however there’s nonetheless room for enchancment

As we mentioned within the abstract, Wix has come a great distance over the previous few years, and so they now cowl management of a lot of the search engine optimisation fundamentals moderately properly.

However velocity and code bloat are main points we hope they’ll handle sooner or later.

And we predict they only would possibly do this. As a result of from their current bulletins, it looks like they’re severe about enhancing the platform’s search engine optimisation.

For instance, again in February they revealed their new search engine optimisation advisory board on social media.

And just some weeks in the past they introduced that Wix customers will quickly be capable of handle their Google My Enterprise profile from throughout the platform.

As native companies make up a big a part of Wix’s consumer base, that’s a HUGE announcement.

Lastly, we’ll say that we do discover many Wix websites are poorly optimized on a technical search engine optimisation degree. However plainly’s maybe much less a failing of the platform, and extra a problem of web site homeowners failing to make use of the instruments accessible to them.

Certain, you may’t tinker fairly to the extent we’d like. And there are nonetheless points. However we’re search engine optimisation geeks, and for many small companies there’s lots you are able to do to enhance your technical search engine optimisation.

So our recommendation for those who’re on Wix and seeking to improve your search site visitors is to:

  1. run a full search engine optimisation audit (you may comply with this information),
  2. allocate time to fixing points and optimizing your website,
  3. focus in on creating prime quality content material that helps your customers and absolutely solutions their search queries,
  4. construct your website’s authority by incomes prime quality backlinks (try our really helpful hyperlink constructing techniques right here)

Over the approaching weeks we’ll be reviewing the on-page search engine optimisation of 4 extra well-liked CMS programs. We’ll then be evaluating the search engine optimisation professionals and cons of every CMS in a roundup put up, the place we’ll additionally reveal the very best CMS for search engine optimisation in 2021. Join our e-mail checklist beneath to comply with this sequence, and for masses extra contemporary search engine optimisation suggestions, tutorials, and guides straight to your inbox.

PS: Get weblog updates straight to your inbox!

David McSweeney

David is our chief editor for knowledgeable search engine optimisation content material at Seobility. Unsurprisingly he loves search engine optimisation and writing. He combines 20+ years of expertise in search engine optimisation with the eagerness for instructing you guys methods to optimize your web sites the proper approach.

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