Find out how to Use Podcasts for Hyperlink Constructing
9 mins read

Find out how to Use Podcasts for Hyperlink Constructing

It’s estimated that there are over 2 million podcasts. This implies it doesn’t matter what trade you’re in, there are nearly definitely dozens of related podcasts the place you would be a visitor.

Many of those podcasts additionally signify nice hyperlink constructing alternatives.

On this information, you’ll learn to make the most of podcasts to construct extra hyperlinks to your web site:

What’s podcast hyperlink constructing?

Podcast hyperlink constructing is the place you pitch your self as a visitor on trade podcasts and obtain a hyperlink from an episode web page.

For instance, I used to be a visitor on the podcast some time in the past, and there’s a hyperlink again to Ahrefs on my episode web page:


So long as you select podcasts to pitch to correctly, you’re just about assured a hyperlink from them.

What are the advantages of podcast hyperlink constructing?

Podcast hyperlink constructing has three predominant advantages:

  1. Every episode solely takes round 60 minutes.
  2. It’s an effective way to construct homepage hyperlinks and construct up web site authority.
  3. You may promote your model and content material to a brand new viewers.

Find out how to do podcast hyperlink constructing

Podcast hyperlink constructing is fairly simple and entails 4 steps:

  1. Discover trade podcasts
  2. Vet the exhibits
  3. Pitch them
  4. File your episode

Let’s undergo these step by step.

1. Discover trade podcasts

Your first port of name is to construct an enormous record of potential podcasts. There are just a few methods to do that. I like to recommend making a clean spreadsheet, operating by means of all of those ways, and including podcasts to the sheet as you go.

Search Google

Google is your greatest buddy relating to discovering podcasts in your area of interest. Simply seek for one of the best trade podcasts, and you must see loads of listicles. You might also see a podcast carousel within the search outcomes.


In case you see a podcast that appears promising, add it to your sheet. Be aware down the title of the podcast and its web site.


Search Apple Podcasts

Open the Apple Podcasts app and seek for your subject. Hit “see all” on the exhibits to see all of the podcasts associated to your subject.


Be aware down any promising podcasts in your sheet.

Reverse engineer prolific podcasters

If a prolific podcast visitor in your trade, plug their web site’s homepage into Ahrefs’ Website Explorer. Then select the “Actual URL” mode from the dropdown, go to the Backlinks report, and filter for outcomes with “episode” within the referring web page title.


Look by means of the outcomes and add any related podcasts to your spreadsheet.

2. Vet the exhibits

Not all the podcasts in your record will likely be price pitching to, and a few will likely be extra of a precedence than others. For this reason vetting is so essential, as you don’t wish to waste your time pitching the fallacious exhibits.

Right here’s a easy course of for vetting:


It’s greatest to start out with the hyperlink information, as you possibly can automate that course of utilizing Ahrefs’ Batch Evaluation instrument. Simply paste within the web sites out of your record, export the info, then copy and paste the Area Ranking (DR) information and merge that along with your present record. 


DR exhibits the relative power of a web site’s backlink profile in comparison with different websites in our database. As such, hyperlinks from pages on excessive DR web sites are inclined to go extra “authority.”

There’s no must exclude podcasts with low DR web sites out of your record, however it’s normally higher to prioritize these with excessive DR web sites if hyperlinks are your precedence. To do this, kind your record by DR from highest to lowest.


Now it’s merely a case of working your approach by means of the record to test whether or not the podcast:

  1. Hyperlinks to company.
  2. Remains to be operating.


You’ll already know the reply to the primary query for podcasts you discovered utilizing Ahrefs’ Website Explorer.

If each of this stuff are true, maintain the podcast in your record. If not, take away it.


Do not forget that hyperlinks aren’t the one advantage of being a visitor on a podcast. In case you come throughout one which doesn’t hyperlink to company however has an enormous viewers, it might be price pitching to—merely for publicity. 

3. Pitch the exhibits

Pitching to a present is kind of simple. You both comply with its software course of or attain out by electronic mail and pitch your self as a visitor. 

All the time comply with the appliance course of if the present has one, as whoever’s studying the pitch will in all probability ignore pitches from those that can’t comply with easy directions.

For instance, the TechSEO podcast has a visitor submission kind:


It received’t make a lot sense to succeed in out to Dan (the podcast co-host) by electronic mail right here as a result of he clearly doesn’t wish to obtain pitches that approach—and he’s unlikely to need a visitor who can’t comply with fundamental directions.

If the podcast doesn’t have an software course of, you’ll must search out the host’s electronic mail and get in touch with them that approach (listed here are six methods to search out electronic mail addresses).

As for the pitch itself, everybody’s recommendation right here will likely be barely totally different. However usually talking, you’re going to wish to cowl the three Ws:

  • Who? Clarify who you’re, who you’re employed for, and many others.
  • Why? Clarify why you’d be podcast visitor. Promote your self.
  • What? Clarify what you wish to discuss about.

Don’t pluck your “what” out of skinny air. It must be one thing that’s prone to attraction to the present’s viewers, hasn’t been coated earlier than, and aligns along with your experience.


If attainable, pitch one thing you’ve written or talked about earlier than. You may then use that as your notes for the podcast episode.

For instance, if I had been reaching out to the TechSEO podcast, it could make sense for me to pitch an episode about duplicate content material. It’s because the subject clearly appeals to the present’s viewers and is one thing I’ve written about already.

And whereas trying by means of its episode historical past, I spotted the present has seemingly but to cowl this subject:



Ship pitches in batches, as most hosts received’t reply. In case you can ship 5 to 10 per week, then you must be capable of construct up a fairly constant movement of podcast appearances.

4. File the podcast

Recording your podcast is the simple half as a result of the host sometimes handles a lot of the heavy lifting. You simply want to point out up on time and reply their questions.

Listed below are just a few suggestions to verify issues go easily:

  • Spend money on an honest microphone
  • Be sure you have a secure web connection
  • Discover a quiet place (no espresso retailers)

Normally, it’ll be just a few weeks earlier than your episode goes stay. The host will probably notify you when it does.

Are you able to construct hyperlinks by internet hosting your individual podcast?

Sure. Podcasts usually appeal to hyperlinks from listeners who reference company in their very own content material. This makes internet hosting a podcast one other solution to probably appeal to backlinks.

For instance, if we plug Authority Hackers into Website Explorer, go to the Greatest by Hyperlinks report, and filter for pages with “#” within the titles, we see that fairly just a few of its podcast episodes attracted backlinks.



We’re utilizing “#” as a footprint as a result of Authority Hacker makes use of the #000 format for the episode quantity within the web page title. 

Nonetheless, internet hosting a podcast is a variety of work, so it’s not one thing we suggest doing solely for hyperlink constructing functions. Hyperlinks are extra of an extra profit. 

Closing ideas

Podcasts are an effective way to get extra hyperlinks and publicity on your model. It’s also possible to point out different related content material through the podcast to reveal it to a wider viewers, and that will result in much more backlinks.

Received questions? Ping me on Twitter.

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