Google Ads is introducing new brand guidelines for maximum performance campaigns, originally announced at Google Marketing Live. Google said at the time: “Advertisers can share their font and color guidelines in Performance Max and provide helpful image reference points to generate new asset variations.”
Google Ads brand guidelines allow advertisers to control how their brand appears in your campaign’s automated assets or formats for maximum performance. This includes brand font, brand color, company name and logo assets.
Dario Zannoni discovered this on LinkedIn earlier this week and wrote: “Brand policy settings for Google PMax campaigns are now active in some accounts.” He added: “Brand policy settings for PMax campaigns were announced at Google Marketing Live in May of this year. The release of this feature appears to have begun and is now available in a small portion of the accounts we manage.”
Here is his screenshot of it in the Google Ads console:
Dario added: “You can set the following elements at the campaign level.”
- Company Name: Required (may appear in ad text).
- Logo: Square logo required, landscape logo optional.
- Custom Colors: Optional, used to generate videos.
- Font: Optional, used for generated text in responsive display ads.
Here is Google’s help document on brand guidelines for Google Ads. I should also note that Google Ads API version 18 also supports this.
Here is a short video from Google about it:
Forum discussion on LinkedIn.
