Google Ads has introduced a revamped design for its Ads platform to improve accessibility and organization of data and tools.
Below are highlights from the YouTube video on new features coming soon to Google advertisers.
To make navigation easier, Google has categorized pages into five main sections: campaigns, goals, tools, billing, and administration.
The new Google Ads Campaigns section has everything you need to create, manage, and report on campaigns.
Included are the following new or updated areas.
Insights and Reports
Insights and Reports gives users access to valuable performance insights and comprehensive reports on various topics such as search terms and landing page effectiveness.
Assets consolidates all promotional materials, including search headlines, YouTube videos, and product listings from Shopping campaigns.
Target groups, keywords and content
This section combines audience data with the tools to precisely define those audiences, including keywords, demographics, and rankings.
Goals helps users set conversion metrics and track their progress toward business goals.
Tools enable efficient campaign planning, budget management and problem solving.
Billing allows users to track their spending and manage their payments.
The admin panel allows users to manage their account settings, team members, and security settings.
Users who are having trouble finding a specific page can use the available search function.
Google urges users to share their feedback on the updated design.
Optimize the Google Ads user experience
Google’s new Ads design reflects the company’s commitment to improving the user experience and increasing the effectiveness of ad campaign management.
Google Ads has significantly increased the depth of resources available to advertisers by implementing an intuitive navigation structure that ensures users can easily set benchmarks, leverage various resources to optimize their advertising campaigns, and give users control over spend and account management improve.
The integration of a search function underscores Google’s understanding of the importance of easy access to information.
As the advertising landscape continues to evolve, this overhaul by Google Ads appears to be a significant step in keeping up with the demands of the industry and providing users with robust tools tailored to modern advertising needs.
This preview of Google’s advertising platform comes shortly after YouTube Ads recently made headlines for violating its own policies.
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