Google introduced a brand new method to create customized columns in Google Advertisements. Google mentioned it’s “including new metrics and options that make it simpler to view your knowledge.”

Here’s what now you can do with customized columns in Google Advertisements:

• Embrace spreadsheet capabilities.
• Calculate and examine metrics throughout date ranges.
• Reference different customized columns in a system.
• Add extra non-metric columns in your system, together with columns like Marketing campaign identify, Funds, and extra.
• Make the most of new column codecs like “Textual content”, “True/False”, and “Date”.
• Apply a number of filters to 1 system.
• Filter by customized variables for conversions.

Additionally quickly, Google mentioned that any columns you create may even be accessible in customized reporting instruments just like the Report Editor and dashboards in Google Advertisements.

Discussion board dialogue at Twitter.