Alan Bleiweiss, a wise and enjoyable search engine optimisation, requested John Mueller of Google if Google has a “Google E book of Secrets and techniques” the place it shops all of the algorithmic adjustments it makes in a single location. The quick reply is, sure, Google does retailer all of the adjustments it makes however the lengthy reply from John is that it is not all the time helpful.

The query got here up on the 38:26 mark the place Alan requested “does Google have somebody tasked with the job of recording every replace in a log e book, and noting which features of search are impacted? In that case, is it known as “Google’s E book of Secrets and techniques”?”

John Mueller mentioned that sure, Google does doc all the adjustments it makes however he added that it’s arduous, even for inner Google functions, to make use of that to determine why a change occurred to a particular URL. John mentioned “it’s actually arduous generally to trace again, even on our aspect, which of the adjustments had an impact right here and what brought on this distinction in rankings.”

Mueller added that even when Google did publish this, which they sort of did up to now, it would not be useful. John mentioned “so even when we gave you this sort of log e book of Google Search change, I believe it’s actually arduous to show that into one thing helpful.”

Right here is how John answered the query:

I don’t know, Alan. I don’t actually have a superb reply for you there. We do observe the adjustments we make and we strive to determine what all is altering over time. However there are many issues which can be altering in search and generally it’s arduous to trace again. As a result of this stuff are accepted sooner or later and launched sooner or later and once you take a look at a person URL and also you see adjustments there, it’s actually arduous generally to trace again, even on our aspect, which of the adjustments had an impact right here and what brought on this distinction in rankings.

So even when we gave you this sort of log e book of Google Search change, I believe it’s actually arduous to show that into one thing helpful. After which say now that I do know Google made this modification, I’ll all the time be updating my website to match that as a result of you’ll be able to’t actually do the reverse of that.

Right here is the video embed so you’ll be able to watch it your self:

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