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Now that some publishers, like Search Engine Land, are eradicating AMP as a result of it’s now not a requirement for high tales inclusion, some are noticing bizarre adjustments to the writer’s brand Google selects within the high tales part. Google stated if you change off AMP, Google could use a distinct brand than what you laid out in your AMP structured information.
Danny Sullivan of Google stated “in the event you shift off AMP, the AMP derived logos aren’t used (which is sensible).” However Google could also be searching for methods to standardize this extra, Danny stated there may be “no assure or set timing, however we’re exploring methods to have the identical sort of AMP-style brand system work by way of structured information for non-AMP pages.”
Kyle Sutton requested Danny about this a month in the past on Twitter:
It needs to be utilizing what you specify as a brand in structured information AMP or not.
— Danny Sullivan (@dannysullivan) November 12, 2021
Then simply final night time, Danny responded:
So in the event you shift off AMP, the AMP derived logos aren’t used (which is sensible). No assure or set timing, however we’re exploring methods to have the identical sort of AMP-style brand system work by way of structured information for non-AMP pages.
— Danny Sullivan (@dannysullivan) December 8, 2021
Which is why I believe typically you might even see totally different logos from the identical writer typically – if they’re testing turning off AMP?
Attention-grabbing difficulty: two totally different logos for a similar writer in High Tales. And it is a totally different brand from the one outlined within the NewsArticle SD. pic.twitter.com/8Va7aqyPZ3
— Barry Adams 📰 (@badams) November 10, 2021
You’d suppose there can be a normal approach to submit this to Google, both by way of structured information or possibly the writer middle?
Discussion board dialogue at Twitter.
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