Google is cracking down on ads promoting deadly products

Google recently made an important announcement regarding its dangerous products and services policy.

This update, scheduled to come into effect in July 2023, aims to regulate the advertising of products that can cause serious harm or death.

Let’s take a look at what this update includes.


Effective July 3, 2023, Google will enforce the updated Dangerous Products and Services Policy.

The policy now applies to ads promoting products that endanger human health and safety.

These products must have a proven risk of causing death or serious harm and they should also have a history of consumer notices or product recalls.

Google’s announcement reads:

“In July 2023, the Google Ads policy on dangerous products and services will be updated to include ads for products that pose an imminent, proven, and unresolved risk of death or serious injury and have been the subject of consumer advice or a product recall. We will begin enforcing the policy update on July 3.”

Google doesn’t provide specific examples of what will be restricted under its new policy. I suppose the company doesn’t want to draw unnecessary attention to potentially deadly products.

It’s important to note that this update only affects created ads after the policy change.

Alert System & Account Blocking

If advertisers violate the updated policy, Google will not suspend their accounts immediately.

Instead, advertisers will receive a warning at least seven days before action is taken.

A warning period allows advertisers to review their ads and ensure they’re compliant with the policy.

To avoid penalties, use this time to review your ads and remove any ads that violate the policy before July 3, 2023.

In total

The updated Google policy on dangerous products and services is important for responsible advertising and consumer protection.

The policy now covers ads for products where there is an imminent risk of death or serious injury, as well as a history of consumer notices or product recalls.

Advertisers must review their ads and remove any violating ads by July 3, 2023 to avoid penalties.

source: Google

Featured image: Jose Luis Stephens/Shutterstock