Google is reportedly rushing to develop a new artificial intelligence (AI) search engine to respond to threats from competitors like Microsoft’s Bing.
The New York Times reports that this development comes as Samsung is considering replacing Google with Bing as the default search engine on its devices.
Losing its position as the default search provider on Samsung devices could potentially hurt Google’s $3 billion annual revenue from the Samsung deal.
Bing has attracted industry attention since it incorporated new AI technology, making it a stronger competitor for Google’s search business.
With an additional $20 billion tied to a similar Apple deal due to be renewed this year, Google is under pressure to innovate and maintain its dominance in the search market.
Google’s Magi Project
The New York Times says Google is working on a new search engine that uses AI.
This future search engine “Magi” aims to offer a more customized and user-friendly experience.
Google hasn’t announced an exact launch date for Magi.
AI Threats and Google’s Response
Google worried about AI-powered competitors when OpenAI partnered with Microsoft in November to unveil a chatbot called ChatGPT.
In response, Google formed a team to develop AI products for search.
Updating its search engine has become a crucial factor for Google to protect its $162 billion search business.
Even though the Magi project will add new features to the current search engine, Google will still show ads in the search results.
Ads are essential to Google’s revenue, and some believe AI-powered search engines could make ads less helpful to users.
Magi’s planned rollout
Google intends to first introduce Magi’s features to one million users. This number will gradually increase to 30 million users by the end of the year.
Magi will only be accessible in the United States.
Google is also working on other AI projects, such as an image maker called “GIFI” and “Tivoli Tutor,” which helps people learn languages through text.
Google is feeling the heat.
With Samsung’s contract negotiations and the emergence of more AI search engines, Google’s top position is being put to the test.
The tech giant is doing its best to innovate and stay number one.
This could lead to changes in the industry and demonstrate the importance of staying current and adapting to new changes in search technology.
source: The New York Times
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