Google Procuring has a filter to point out you merchandise bought in “smaller shops.” I imagine Google introduced this again through the Google Advertising and marketing Stay occasion final yr however now it appears to be reside the place you’ll be able to filter merchandise in Google Procuring by shops which might be labeled as smaller.

This can be a great way to assist small companies by giving them the enterprise over shopping for the product from a bigger competitor.

I noticed this through @FindingAmanda on Twitter (hat tip to @MarketingOClock.

Here’s a screenshot of the desktop model (click on to enlarge):

Right here is Amanda’s screenshot, which I can replicate:

Once more, I’m not certain how new that is, however I believe it was introduced in Might 2021 by Google.

Discussion board dialogue at Twitter.