Google has introduced a procuring integration with e-commerce platform PrestaShop, the corporate introduced Thursday. The mixing is out there now by way of the “PrestaShop Advertising and marketing with Google” add-on, obtainable in France and in nations the place Purchasing campaigns can be found.
Why we care
This new integration provides PrestaShop’s 300,000 retailers a simple solution to make their product listings extra discoverable throughout Google properties, equivalent to Search, the Purchasing tab, Picture search and YouTube.
Making it simpler for retailers who might not be working with an company to indicate their merchandise on Google strengthens the search engine as an e-commerce vacation spot, which can assist it compete in opposition to different e-commerce platforms and might also assist it entice extra retail advertisers.