Google has introduced a procuring integration with e-commerce platform PrestaShop, the corporate introduced Thursday. The mixing is out there now by way of the “PrestaShop Advertising and marketing with Google” add-on, obtainable in France and in nations the place Purchasing campaigns can be found.

Why we care

This new integration provides PrestaShop’s 300,000 retailers a simple solution to make their product listings extra discoverable throughout Google properties, equivalent to Search, the Purchasing tab, Picture search and YouTube.

Making it simpler for retailers who might not be working with an company to indicate their merchandise on Google strengthens the search engine as an e-commerce vacation spot, which can assist it compete in opposition to different e-commerce platforms and might also assist it entice extra retail advertisers.

About The Writer

George Nguyen is an editor for Search Engine Land, protecting natural search, podcasting and e-commerce. His background is in journalism and content material advertising and marketing. Previous to coming into the business, he labored as a radio character, author, podcast host and public college trainer.