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Google Search Console’s wealthy outcomes report might now present you extra warnings for occasion structured knowledge markup if the occasion is lacking a location. The search firm posted this replace right here, stating “Google will begin implementing location necessities for occasions.”
The discover. Here’s what Google posted:
Google will begin implementing location necessities for occasions. For occasions marked as digital solely (
eventAttendanceMode=OnlineEventAttendanceMode), offering any bodily areas will set off a warning. For any occasion with a bodily tackle, the tackle should be of kind Place, not PostalAddress, or will probably be an error. Subsequently you may see a rise in errors and warnings in Occasion objects in your web site.
Location issues. Google clearly is saying that it needs you to fill within the location of the occasion so it may correctly present these occasions within the search outcomes. If the occasion is digital, you’ll be able to outline the occasion location as being on-line with the “eventAttendanceMode = OnlineEventAttendanceMode” reference. If it’s a in-person occasion, you must add the bodily tackle.
What’s occasion wealthy outcomes. Occasion wealthy outcomes is when Google Search makes use of your structured knowledge in your occasion pages and exhibits richer search outcome snippets in its search outcomes. Google stated this may present Extra interactive outcome by exhibiting your emblem, description of the occasion, and in addition elevated possibilities of discovery and conversion by enhancing click on via charges.
That is what these outcomes can appear to be:
Why we care. If you happen to use occasion schema in your pages, it’s possible you’ll quickly discover a spike within the warnings the wealthy outcomes report shows in Google Search Console. All it’s good to do is add the situation knowledge to your schema and validate the error in Search Console.
You possibly can be taught extra about troubleshooting these errors in Search Console or over right here.
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About The Creator
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming group for SMX occasions. He owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry’s private weblog is called Cartoon Barry and he could be adopted on Twitter right here.
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