How can business owners make it easier for potential customers to request a quote from their business?

A simple solution is to add a “Get a quote” button to your Google Business Profile (GBP) listing, which Google first enabled back in 2017.

Is the Request a Quote feature available?

First of all, it is important to note that the Request a Quote feature is only available for certain categories of businesses on GBP.

If you don’t see the option to add a button, it’s probably because your business doesn’t fall into one of these categories. Like business categories with access to Google Posts, some of the categories currently have access to this feature:

• HVAC contractor
• plumber
• Lawn care services
• Carpet Cleaning Services
• and more

If your business falls into one of these categories, the next step is to enable messaging on your GBP.

This allows customers to contact you directly through the platform and is a prerequisite for enabling the Request Quote button.

To enable messaging, log into your GBP account and navigate to the Messages tab.

Here you can customize the welcome message customers see when they start a conversation with your business. You can also choose to receive notifications for new messages via email or the GBP app.

Once messaging is enabled, you can enable RFQs via email.

This allows customers who are not signed in to a Google account to request a quote directly from your GBP listing.

To enable this feature, go to the “Settings” tab and select “Messages”. Then turn on the option for “Email Requests for Quotation”.

It’s important to note that people who aren’t signed in to a Google account won’t see the “Request a quote” button on your listing.

However, if they have a Google account, they can access this feature and send you a message or email requesting a quote.

TL;DR

• adding one “Request a quote” Button to your GMB listing can make it easier for potential customers to contact you and request pricing information.
• If your business falls into one of the eligible categories, simply turn on email news and quote requests to activate this feature.
• Keep in mind that the button only appears if you’re signed in to a Google account. It is therefore important that you also offer customers alternative ways of contacting them, e.g. B. via your website or phone number.