How to add or claim your Tripadvisor listing

Your Tripadvisor listing is an important part of your local SEO strategy, acting as both a structured citation and a powerful, long-respected source for reviews. Research shows that 98% of consumers read online reviews for local businesses. Tripadvisor offers both current and potential customers a wealth of information about companies in the travel and hospitality industry.

Whether you’re a restaurant, hotel, attraction or bar, if you’re in the travel and hospitality industry, it’s important to make sure your business has a presence on Tripadvisor and that you’re in control. We’ve broken down exactly how to do this.

How to claim an existing listing

Step 1. Sign in and find your company’s page

  • The best way to start is to log in to your Tripadvisor account.
  • Go to and search for your business using the search bar.
  • Once you start typing, Tripadvisor will present you with a list of suggested places that match your search criteria:

Tripadvisor search suggestions

  • When you see your business listing, click on it. If it doesn’t appear in the visible results, click “Show All Results” at the bottom of the page.
  • When you find the page you’re looking for, click on it. A full company profile will open in a new tab.

Step 2. Claim your entry

  • If the page is unmanaged, “Unclaimed” will appear next to the company name:

Unclaimed Tripadvisor listing

  • Hover over the word unclaimed to see the pop-up message, then click Claim Your Free Listing Now. at the bottom.
  • You will be redirected to the business owner page where you need to click on “Request a Free Listing” again.

Tripadvisor claims your free listing

  • If you haven’t already logged into your Tripadvisor account, you will be prompted to:

Tripadvisor sign-up

Step 3. Confirm your details

  • Confirm your first and last name and select your role in the company from the available options presented in the drop-down menu:

Request your free Tripadvisor listing

  • Make sure you check all the relevant boxes, agree to the T&Cs, etc. and click “Confirm” at the bottom of the pop-up.

Step 4. Get verified

  • The final step is phone verification. Click on the “Phone” button and select the preferred method.
    • If you are having verification issues, you can contact Tripadvisor directly and request assistance by clicking Contact Us at the bottom of the pop-up.

Tripadvisor will verify your identity

NOTE: The contact option allows you to fill out a form. The site representative will then get in touch with you.

Assistance from Tripadvisor business representatives

  • When you click the Phone button, you can choose to receive a call with a confirmation code or a text message. For phone calls there is also an option to add the extension number:

Tripadvisor confirmed phone number

  • If an incorrect phone number is displayed in the existing listing, you can request an update using the “Request update” option at the bottom of the popup.
    • In the new popup, enter the correct phone number. Processing can take up to 5 days. Then you can proceed with the complaint:

Tripadvisor business phone number update

NOTE: This phone number should be for your business—not your personal phone number.

  • When you select your preferred verification method and click “Call Now” (or “Send My Code” for text messages), you will see the final pop-up where you can enter and submit the code you will receive:

tripadvisor "We'll call you..."

How to add a new page

Step 1. Create your listing

Step 2. Add your company details

  • Once this option is selected, you will be prompted to select a business category and answer additional questions:

Tripadvisor business category and questions

  • By entering you can search for a suitable category and suggestions will be displayed. If nothing is suggested, just scroll through the list and select the closest match:

Tripadvisor categories

NOTE: Take a closer look on Tripadvisor Listing Policies It outlines what type of venue is eligible for listing and which businesses cannot be listed.

  • Once you have selected the category and answered the questions on the form, click Next. You will be taken to the next page where you can add your company name, address and contact information:

Tripadvisor: "How can we find this place?"

  • After adding this information, click Next and add more (optional) information on the next page:

tripadvisor "Add a task"

NOTE: This section will display different information/options depending on the type of venue you are adding.

Step 3. Confirm that you are the company representative

  • Check the box to confirm you are the company representative and click Next.
  • Sign in to your Tripadvisor account.

Step 4. Verify your information

  • Check the company information. If you are satisfied with this, click on “Yes, confirm”:

tripadvisor "Does everything look correct?"

  • You’ll see a message confirming the listing is under review and you’ll be notified when it’s published.

Confirmation page for Tripadvisor listing request

Step 5. Claim your entry

  • Once the listing is online and published, you can follow the previous steps and claim it.

Manage your Tripadvisor listing

Now that you’re active on Tripadvisor, you can start increasing those reviews and making sure your information stays current and relevant. To get stuck? No problem; If you need help, you can always visit Tripadvisor Help. There you will find everything you need to know about managing your listing.

Rada Daktina

Rada works tirelessly to manage BrightLocal’s Citation Builder product. She oversees the processes and queries related to the campaigns, works closely with the research team on the ongoing maintenance of our citation database, and with our product team on the improvements and fixes to the citation builder tool itself.