Are you an entrepreneur and want to improve your online presence?
A key factor in improving your visibility on Google Maps and Google Search is choosing the right category for your Google Business Profile. Because Google Business Profile categories change frequently, this sometimes creates confusion for local business owners.
To figure out which categories you should use for your listing, we recommend using a few tools that will help you find the most relevant categories for your business.
The first tool we will use is the Pleper Chrome extension. To see this tool in action, make sure you install it, then go to Google Maps and search for the keyword you want to rank for.
For example, if you are a moving company owner in Tucson, AZ, search for “Movers in Tucson.”
Check out the categories that will be populated based on the leaderboards. Google assigns these categories to companies in this industry and in this location.
GMB Everywhere is another useful tool that allows you to easily see all the categories a listing uses when you view it on Google Maps. This allows you to see categories your competitors are using that you might not have thought of.
The Pleper Category Tool works similarly to the Chrome extension. It allows you to enter your business information along with the keyword you want to rank for and shows you the most used categories based on other similar business listings.
- Choosing the right category for your Google business profile listing can help improve your online presence and attract more customers.
- Use the tips and tools we provide to find the most relevant categories for your business.