You’ve spent years perfecting your craft as an orthodontist. You have invested time and money to ensure you have the best education, experience and team to support you. Why isn’t your orthodontic practice getting the patients it deserves? The answer could be your orthodontist SEO.
Search Engine Optimization, or “SEO” for short, is essential for orthodontic practices looking to attract new patients. By optimizing your website for search engines, you can ensure that your practice comes first when people in your community search for an orthodontist.
When potential patients in your area search for “orthodontists near me,” you want your website to be the first thing they see. And lucky for you, we’re here to help! Read on to learn about three key components of effective SEO for orthodontists.
Conduct keyword research and optimize your website
Keyword research is essential for any type of SEO and especially important for orthodontists who want to rank high in search results.
Think like a patient when choosing keywords – what words would someone use when searching for an orthodontist? Some common examples are “Orthodontics near me” or “Do I need braces?”
You can identify the keywords and phrases that people in your community search for when searching for an orthodontist. Once you’ve identified your target keywords, you should incorporate them naturally into your website’s content.
Try to use them not only in your page titles and meta descriptions, but also in your header tags, image alt text, and body text. By optimizing your website for target keywords, you can attract more patients who are actively searching for orthodontic services.
A few strategically placed keywords can make a world of difference in how often potential patients find your website!
Content is king (or queen)
One of the most important aspects more effective Orthodontist SEO is strong content. Your website content should be engaging, informative and keyword rich. But what does that mean exactly?
Your content should be engaging, which means it should be interesting and easy to read. Add headings and short paragraphs to make your content more eye-friendly. Break up large blocks of text with images, infographics, or videos. And whatever you do, don’t bore your readers! Write in a friendly, casual tone to get people interested in what you have to say.
Your content should also be informative. That means capturing everything potential patients would want to know about your orthodontic practice. What services do you offer? How much do they cost? Are there currently any promotions or discounts? Answer these questions and more on your website so patients can make informed decisions about their orthodontic treatment options.
Finally, your content should be keyword rich. This means that you include the relevant keywords that you have previously found throughout the text of your website so that search engines can easily index your website and rank it higher in search results.
Benefit from Local SEO
Local SEO is all about optimizing your website and online presence to appear higher in search results when people search for orthodontic services in your area.
One of the most important local SEO strategies is to use location-specific keywords that include your city, neighborhood, or local landmark. This helps Google understand that you are very relevant to that area, and more searchers in your area will see your site.
You also want to make your claim Google Business Profile and fill it out completely. Ask each patient to leave you a review on your Google profile. A complete profile and meaningful positive reviews will help build the trust of potential patients and help you rank better on Google.
Local SEO can help your practice appear at the top of search results when potential patients search for an orthodontist in your area. This can lead to more appointments and happier patients.
Sounds like a lot to keep up with? Consider working with an experienced marketing agency like local SEO search. We understand your needs and can help you maximize your marketing efforts.
Promote your website offline
You may be thinking, if I want potential patients to find my site through a Google search, why should I advertise my site offline? While online advertising is important, offline advertising efforts can complement your existing digital marketing strategy and help you reach even more patients!
There are a few different offline advertising strategies you can start with:
- Print business cards with your website URL and hand them out at community events or local businesses
- Include your website URL in all marketing materials like flyers, posters and brochures
- Make sure your physical office location includes signage with your website URL
By promoting your website both online and offline, you’ll reach more potential patients than ever before!
Get started with SEO for orthodontists today
If you are an orthodontist and looking for ways to improve your online presence, SEO is the answer. Positioning your business well in search engines will help you attract more patients and grow your practice.
Contact Local SEO Search today to get started! We have years of experience helping businesses like yours achieve success with orthodontist SEO.