Good search engine optimization (SEO) can make the difference between a successful dental practice and one that is struggling to make ends meet. When patients look for a new dentist, they almost always start with a Google search. If your practice doesn’t rank at the top of the results, you’re missing out on a lot of potential business.
But how do you improve your dental practice’s SEO? It’s not as difficult as you might think. By following a few simple tips, you can see a noticeable increase in traffic to your website and, in turn, your patient base.
Start with keyword research
As a dental practice, you know this SEO for dental practices is an important part of marketing your business online. After all, potential patients are searching for dental care online and you want to make sure your practice shows up in their search results. But how do you know which keywords to target? Here are a few tips to get you started:
First, consider what types of searches potential patients are likely to use. What kind of language do they use? What information are they looking for? You can use research tools like Google AdWords Keyword Planner to get ideas for relevant keywords.
Once you have a list of potential keywords, it’s important to check how competitive they are. You don’t want to waste your time and energy targeting keywords that are too difficult to rank for. Use keyword tools to get a feel for how tough the competition is for each keyword.
After you finally select a few target keywords, it’s important to track your progress over time. Use Google Analytics to track your website traffic and see how well your target keywords are performing. By regularly monitoring your SEO progress, you can make adjustments as needed to ensure your dental practice is visible to potential patients searching online.
Sounds like a lot? This can be the case, especially since you are a dentist and have to manage a practice! This is why many dental practices work with marketing companies like Local SEO Search who understand their needs and can take care of digital marketing.
Optimize your website for mobile devices
In today’s mobile-first world, it is more important than ever for businesses to have a website that is optimized for mobile devices.
With that in mind, here are some tips for dental practices looking to get the most out of their mobile website. First, make sure your website is responsive, meaning that it automatically adjusts to the size of your device screen. This ensures that users have a positive experience regardless of the type of device they use.
Second, use push notifications to remind patients of upcoming appointments and other important information. You can do this via SMS or using a special app for your dental practice.
Finally, ensure your website loads quickly by minimizing image sizes and using caching techniques. By following these tips, you can ensure your dental practice website is ready for mobile web traffic.
Request and fill out your Google Business Profile
Another great way to attract new patients and grow your business is to optimize yours Google business profile. When potential patients search for dental practices near them, your profile will appear in the search results. By taking the time to fill out your profile and add high-quality photos, you can make a good first impression and convince people to choose your practice. Here are a few tips to get you started:
First, make sure all your information is current and accurate. People looking for a dental office want to know your hours of operation, location, and contact information. You should also take the time to write a brief description of your practice. Be sure to include keywords related to your services, such as: For example, “dental implants” or “teeth whitening” so people can find your profile when they search for these terms.
Next, add some photos to your profile. Anyone looking for a dental practice is more likely to choose one with photos than one without. Include pictures of your staff, your office, and any before and after shots of patients who have received successful treatments.
Finally, encourage your patients to leave a review of their experience at your dental practice. Positive reviews can help convince people who are still undecided to choose your practice. You can post signs around your office or include information about giving reviews in follow-up correspondence with patients.
By following these tips, you can take full advantage of Google and attract new patients to your dental practice.
Get dental practice SEO that gets results today
SEO for dental practices is an essential part of growing your practice and attracting new patients. If you want to get started with SEO or want to work with a team that can help you take your SEO to the next level, contact Local SEO Search.
We have years of experience helping dental practices like yours achieve better search engine visibility and attract more traffic from potential patients. Let us help you grow your business and improve your bottom line – contact us today!