Whether you’re an individual doctor or part of a large dental group, if you’re looking to attract new patients and grow your business, you need a strong online presence.
Dentists face special challenges when marketing their company. However, by following some simple SEO best practices, you can still develop a winning dental marketing strategy that will help you improve your search engine rankings and build your brand online.
In this blog post, we share some tips on how to do just that.
Here’s what to do: Optimize your site for local search
One of the best things you can do to improve your dental office SEO is to optimize your website for local search. Think about it: a person in Toronto cannot see a dentist in Quebec. You need a clinic close to where you live or work.
When you use location-specific terms in your keyword phrases, you show Google and potential patients that you’re highly relevant to that location, which means you’re more likely to show up when local residents search for information about dentists.
When optimizing your website, be sure to add your city, neighborhood or a local attraction to your keywords. They appear higher in important search results – search results where residents search for information about dental services.
Don’t: Ignore user experience
A common mistake small businesses make when it comes to SEO is that they only focus on how their website looks in search engines and ignore the user experience. However, if you want your website to be successful, you need to consider both search engines and users.
For example, you need to make sure that your website is properly optimized so that it can rank high on the results pages. However, you also need to ensure that your website is user-friendly and provides a good experience for visitors. If your website is difficult to navigate or doesn’t provide relevant information, users will quickly click away and you’ll lose potential customers.
SEO brings potential patients to your website, but a great user experience turns visitors into patients. Make sure you focus on both, or work with a marketing agency like Local SEO Search who knows how to maximize the results your website brings to your business.
Do this: Maximize your Google Business Profile
Google Business Profiles are a great way to boost your SEO and reach new potential patients. To maximize your Google Business Profile, be sure to include important information like your practice name, address, and hours of operation.
You can also add photos, videos, and other content to help potential patients learn more about your practice. Also, be sure to keep your profile up to date with the latest information about your dental services.
Finally, encourage your patients to leave reviews on your Google page. This gives potential patients confidence in your services and Google recognizes that you have a reputable, quality business.
By using the full range of Google Business Profiles, you can give your dental practice a head start in the search engine rankings and reach new patients searching for a dentist.
Don’t: Use black hat strategies
How To Do SEO Dental Marketing Properly? By avoiding unethical strategies.
There are many ways to optimize a website for search engines, and not all are created equal. Black hat strategies are against the policies of Google and other search engines and can result in severe penalties.
This is why it is so important to avoid them in dental search engine optimization. Common black hat strategies include keyword stuffing, link buying, and doorway pages. Not only can these methods lead to punishment, but they can also damage your reputation and make it harder for others to find you online.
So if you want to improve your dental SEO, be sure to avoid these black hat strategies and the agencies that use them. At Local SEO Search, we pride ourselves on only using white hat strategies that comply with Google’s guidelines, so you can rest assured that your ranking is achieved the right way.
Start with the best SEO dental marketing
SEO is a complex and ever-changing field, but with the help of local SEO search, you can rest assured that your dental marketing is being done right. We’ll help you leverage the best strategies while avoiding the pitfalls.
You deserve quality SEO from a company that has experience working with small businesses and is committed to helping you succeed. We are passionate about our mission and as a small business we know what it takes to be successful online.
If you’re ready for excellent SEO dental marketing, contact us today to get started!