There is no doubt that local marketing is becoming increasingly competitive.
In order to outperform the competition and connect with local customers, especially if you are a national brand, it helps to incorporate a broader marketing approach in the areas of search, social media and reputation management.
Today, even brands that operate locally are expected to provide local SERP information and transaction tools online to facilitate the buying process.
So how do you keep up with local marketing standards?
How can you maximize your brand visibility and avoid missed sales opportunities?
Join our upcoming webinar with Damian Rollinson, Director of Market Insights at SOCi, as we dive into the latest local Local Visibility Index (LVI) benchmark report and give you the in-depth insights you need to inform your local marketing strategy require.
The LVI uses around 100 metrics to measure the digital marketing performance of thousands of stores, offices and service providers – and this year’s study has significantly expanded the scope of the report, with responses from nearly 600 companies across about 40 industries.
You’ll discover a set of powerful performance metrics relevant to your industry and how much low visibility could end up costing you.
Key takeaways from this webinar:
- What factors determine success in search, reputation and social media marketing for multi-location brands?
- 40 industry benchmarks covering the full breadth of local B2C commerce.
- The $2.4 billion lost from lack of visibility and what causes that loss.
At the end of the presentation, you can ask Rollinson your most pressing questions in a live Q&A session.
Sign up now and master the highly competitive field of localized marketing.
