Integration across all meta products

In a recent podcast episode with Lex Fridman, Meta CEO Mark Zuckerberg shared his vision for integrating AI into Meta’s products, including Facebook, Instagram, WhatsApp and the Metaverse.

Zuckerberg, in particular, envisions a future where AI isn’t a single product, but a convenient tool that’s integrated everywhere.

He discussed his ideas for using AI in advertising, supporting social interactions, and even simplifying complex tasks in the metaverse.

The company’s LLaMA language model is one of the most important AI technologies in development.

In addition to LLaMA, Meta plans to deploy various Large Language Models (LLMs) that are fine-tuned to different needs and businesses.

From AI chatbots serving as social assistants to AI tools helping brands negotiate advertising deals, Zuckerberg’s vision represents a shift in the way people and businesses interact online.

Zuckerberg’s vision for AI

Zuckerberg’s concept of AI customization deviates from the “one-size-fits-all” approach and favors personalized AI experiences.

“We don’t think there will be a one-size-fits-all approach. We think there should be a big development,” Zuckerberg said during the podcast.

He emphasized the importance of community-centric, democratic product development and set the stage for a suite of AI tools to enhance each product in the meta-portfolio.

Rethink advertising with AI

Zuckerberg envisions an AI that creates ad units based on simple user input.

Advertisers can specify their offer and the AI ​​will create an ad unit to connect them to the right audience.

Zuckerberg explains:

“If you choose to advertise our Services in the future, will you need to be creative with your own ad? No, tell us, okay, I’m a dog handler and I’m willing to walk other people’s dogs and help me find the right people and create the ad unit that performs best.”

In addition, he explains how creators, who often struggle to negotiate with brands that want to collaborate, could benefit from AI support.

Zuckerberg explains:

“Creators go into their DMs and see brands wanting to do something with them, and they don’t know how to respectfully negotiate or fight back. So I think it’s an easy thing to come up with a tool that they can use to do that well.” I’ve heard a lot of people say they’re interested.”

AI and the Metaverse

As for the metaverse, Zuckerberg predicts that AI will play a role in simplifying complex tasks like coding.

Users can describe the worlds they want to create and the AI ​​will generate the code for them.

“So natural language becomes the interface we use for all kinds of interactions with the computer and the digital,” said Zuckerberg, emphasizing the transformative potential of AI.

Generative AI in Instagram

Meta’s plan to bring generative AI technologies to Instagram is particularly intriguing.

Meta develops tools that allow users to change their photos using a text prompt for sharing on Instagram.

Another project, which hasn’t been tested internally yet, lets users use text inputs to control how they want to edit a photo they want to post to Instagram.

This move reflects growing consumer interest in AI photo editors.

A socially active AI

Zuckerberg’s vision for AI involves social camaraderie.

He believes AI assistants could become tools to improve social connections and improve communication.

He pointed out that many people could use more friends and better ways to express themselves.

“You can think of AI assistants that just do a better job of reminding you when your friend’s birthday is and how to celebrate it,” Zuckerberg said. “When you have something like a social assistant who keeps you up to date with what’s going on in their life and how to reach out to them effectively and be a better friend.”

Zuckerberg believes these AI assistants, who act as mentors, life coaches, and cheerleaders, can help break down communication barriers.

He compared this to his newborn and 5-year-old daughters crying because they’re having trouble expressing their ideas, noting, “All these different technologies can help us navigate the complexities of society and be better able to express our feelings and feelings. “I think, I think that’s all good in general.


Meta’s first consumer-facing tools are expected to launch later this year.

Despite these developments, it’s worth noting that AI technology is not without controversy.

However, Zuckerberg dismisses these fears, stating that while the use of AI tools for malicious purposes is a legitimate concern, existential threats are not imminent.

In total

Seeing AI as a ubiquitous tool rather than a standalone product, Zuckerberg anticipates its use in advertising, enhancing social interactions, and simplifying complex tasks in the metaverse.

Customizable LLMs like LLaMA will underpin this vision and deviate from a one-size-fits-all approach to AI.

These first AI implementations are expected to roll out later this year.

source: Lex Fridman

Featured image created by the author using Midjourney.